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Marketing strategy of L´Oréal
Výletová, Kristýna ; Postler, Milan (advisor) ; Frýbort, Tomáš (referee)
The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy.
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The Application of Marketing Management in a Chosen Company
Jirák, Stanislav ; Ezrová, Hana (advisor) ; Přibyl, Jaroslav (referee)
Jirák, S.: Dissertation. Jindřichův Hradec : The University of Economics, Prague, Faculty of Management in Jindřichův Hradec 2009. 78 s. Dissertation consulting professor Doc. Ing. Hana Ezrová, CSc.. The work considers using marketing directing in a specific company. Specific resources and solutions are used, and based on them a description and analysis of marketing directing in company LINE, s.r.o. was made. This project is divided into two parts, the first is created as a general frame for the use of marketing directing and the second part is the application part, with definition of company and subsequent analysis of each steps of marketing directing. The conclusion contains recommendations connected with the world financial crisis.
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The Application of Marketing Management in a Chosen Company
Kutnohorský, Karel ; Ezrová, Hana (advisor) ; Holub, Miloš (referee)
ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.
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The Application of Marketing Management in a Chosen Company
Kubíčková, Magda ; Ezrová, Hana (advisor) ; Karásková, Hana (referee)
The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.
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The Application of Marketing Management in CK SANTINI Tour
Vábková, Markéta ; Ezrová, Hana (advisor) ; Nováková, Jana (referee)
Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.
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Processing of marketing management in Rodenstock ČR s.r.o.
Toušová, Kateřina ; Ezrová, Hana (advisor)
In the nowadays hard competitive markets it is inevitable for company to have an accurate and well elaborate marketing management. Its achievment does not depend merely on perfect product but the best controlled marketing strategy, realization and supervision are essential as well. So that these are three parts of a marketing management which are linked tightly to each other. Outcome of that whole process is a marketing plan which helps to achieve the demanded goals.
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Uplatnění marketingového řízení v podniku DH Dekor, s. r. o.
Radilová, Lucie Bc. ; Ezrová, Hana (advisor) ; Fiala, René (referee)
Práce hodnotí uplatnění marketingového řízení v podniku DH Dekor, s. r. o. Nejprve jsou vymezeny teoretické poznatky z různé odborné literatury. Dále práce obsahuje charakteristiku podniku. Poté je popsáno uplatnění marketingového řízení a nástrojů marketingového mixu v podniku. Na závěr je uvedeno hodnocení marketingového řízení, marketingového mixu a opatření vedoucí ke zlepšení situace podniku.
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