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Management a marketing of the project Sports talent of the year and its implementation for period 2014-2015
Molnár, Jakub ; Čáslavová, Eva (advisor) ; Tejkal, Karel (referee)
Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event
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Participants' satisfaction with Salomon Trail Running Cup 2014 sports event
Kochová, Barbora ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Participants' satisfaction with Salomon Trail Running Cup 2014 sports event Objectives: The main aim of this diploma thesis is to analyse current level of customer satisfaction with sports event, find out their opinions and potential shortcomings in each running event by using questionnaire survey. Define any problem areas and suggest appropriate management recommendations by evaluating empirical data obtained from own market research. This would lead to improvement of runners' satisfaction with this sports event. Partial goal of this diploma thesis is to find potential coherence between customers' satisfaction and whether they attended Salomon Trail Running Cup for the first time or repeatedly. Methods: Quantitative questionnaire research was used to obtain data from respondents. Respondents were interviewed either in person or in writing. Informal interviews were made with the management of the sports event. T-test method was used to find potential coherence between customers' satisfaction and their attendance in the past Salomon Trail Running Cup events. Results: Marketing research showed that runners were mostly satisfied with this sports event. On the other hand several important problematic areas were discovered that management of this sports event should work on to fulfil runners'...
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Sport Event Management: CNGvitall Prague Open 2012 by Noncore
Vaňková, Kateřina ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Sport Event Management: CNGvitall Prague Open 2012 by Noncore Objectives: Presentation of strengths and weaknesses of CNGvitall Prague Open 2012 by Noncore management, improvement proposal to eliminate weaknesses and to make the tournament's organization better. Methods used: Case study, participant observation, informal interview, SWOT analysis. Results: Summary of recommendations for organizers of future years of the tournament and such sport events. Key words: Management, sport event, case study, participant observation, SWOT analysis, tennis, Prague Open.
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Aplication and evaluation of sponsoring for rhythmic gymnastics competition
Dobešová, Markéta ; Holá, Iveta (advisor) ; Štědroň, Bohumír (referee)
Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation
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Project of the sport event OVB Cup Praha 2013 management
Fried, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Project of the sport event OVB Cup Praha 2013 management Objectives: The main objective is to create a project of management and marketing of the sport event OVB Cup Praha 2013. Methods: I chose these methods: participative observation, interview with the use of instructions, brainstorming method, competitor's analysis and SWOT analysis. Results: This thesis should result into a project that should enable the complete organization of the sport event OVB Cup Praha 2013. Generally, it will outline procedures that are needed to be undergone when organizing an sport event. Key words: futsal, sport event, sport event management, marketing, sponsorship
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Sports event management - Princeton-Blairstown Center
Jelínková, Jana ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Sports event management - Princeton-Blairstown Center Objectives: The aim of this work is on the basis of the strengths, weaknesses, opportunities and threats to propose particular arrangement that would improve organization of Princeton-Blairstown Center in following years. Methods: Case analysis was used as the main research method. In preparation of this analysis participant observation, document analysis, semi-structured and unstructured interviews were applied. On the basis of these methods SWOT analysis was developed, which shows the strengths and weaknesses Results: The analysis showed that the Princeton - Blairstown Center was very well organized event with small issues. The camp is associated organization to Princeton University, camp gains part of the funding from the university or its foundations. The advantages of Princeton - Blairstown Center are mainly a high ropes course, a unique environment and area and because of these advantages camp has increasing number of participants every year. For the following years, it is very important to keep a good relationship with the university, take care of the site, keep the lake in good condition, try to find sponsors and improve promotion of Princeton - Blairstown Center. Keywords: Management, sports management, manager, sports event,...
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: Principles of safety measures of sports events organizers without the involvement of police
Buchalová, Kateřina ; Fiala, Miloš (advisor) ; Vilášek, Josef (referee)
Title: Principles of safety measures of sports events organizers without the involvement of police Objectives: The aim of this thesis is a description of security measures at sporting events organizers. Methods: The thesis theoretical style is focused on searching for available sources of study and research, and writing their summary comparing safety measures of the organizers. Results: This work describes the activities of the organizers of sports events and precautions that must be provided prior to each sports organizer game. The work includes development of both selected sports, a description of spectator violence and groups on spectator violence most often involved. Keywords: safety, organizer, sports events, violence, viewer
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Event management - Prague International Streetball Cup
Svojanovská, Michaela ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Event Management - Prague International Streetball Cup Objectives of Thesis: Identify key points organization of sport event based on the opinions of the participants to evaluate their success, or make recommendations for improvement. Methods: The work was written using interviews, qualitative interview and SWOT analysis. Results: organizers have under control all the important points of organizing sporting events; the action is generally evaluated positively. The only thing this year criticized the new surface. Key words: management, project, sport event, sport, streetball, organizing
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Financing and Promotion of the Junior Marathon
Kříž, Jan ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Financing and promotion of the Junior marathon Objectives: This thesis deals with the characteristics of the Junior marathon, its financing and promotion. The aim of the thesis is identification and evaluation of current sources of financing and types of promotion and at the same time suggestion of new ways of financing and promotion. Results: New alternatives and recommendations for effective promotion. Suggestions of other ways of financing. Methods: The main part of information crucial for writing of this thesis was obtained in an interview with a representative of Prague International Marathon, spol. s r.o. There was also a market search carried out. The target group was among high school students participated in a last years Junior Marathon. Key words: Running, sport event, promotion, financing, sponsorship
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Sport events management - Skicross world cup
Fousek, Jiří ; Slepičková, Irena (advisor) ; Šíma, Jan (referee)
Objectives: This thesis has two main objectives. First objective is analysis of management World cup skicross hold in Harrachov 2013. Second objective is execution of ex-post evaluation and preparation of new management plan for World cup skicross in Czech Republic Methods: In thesis are used methods like case study, interview, questionnaire survey, document analysis and SWOT analysis. Summary: The main aim was to create plans for improvement of management world cup skicross in Czech Republic. Implementation of these plans to event plan can be first step to get organizing WC for next period. Key words: Sport event, Sport event management, Event management, Event plan, Evaluation of sport event, Skicross.
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