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Internet shop in Nette
Okosy, Michal ; Sklenák, Vilém (advisor) ; Vojíř, Stanislav (referee)
This thesis is covering the creation of the internet shop for the Caryawood s.r.o. company. Its main aim is to create functional internet shop for that company. This aim will be obtained by accomplishing three sub-goals - theoretical determination of technologies and methods usually used for the creation of internet shops; layout of the database for the particular shop; and the programming of the shop itself, with the use of Nette framework. The thesis is divided into three chapters. First two chapters are theoretical and there is the description of technologies and methods used for the making of websites and internet shops. Third chapter is practically focused and there is a description of the realisation of the particular shop - from the stipulation of client's demands to the layout of the database and structure and example of programmed solution. The output of this thesis is electronic shop on the website www.caryawood.cz.
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Analyses And Design Of On-line Shop
Verner, Tomáš ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.
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The use of selected elements of internet marketing in a particular specialized e-shop
Pavlíková, Olga ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.
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Marketing strategy of the e-commerce fotodekorace.cz
Vlčková, Simona ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The thesis is analysing methods of increasing the visit rate of the internet shop fotodekorace.cz, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentioned theoretical project, which is subsequently applied. At the end there are formulated advices for the future development of the internet shop, which should be beneficial for the following increase in the potential of the website.
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Analyses And Design Of On-line Shop
Freiberg, Michal ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This diploma thesis concerns the analyses and design of the internet shop for GastronomikKV s.r.o. The internet trading is currently a high priority for the firms, and so applies to the firms in the area of the gastronomic appliances and services. The first part of the thesis deals with a theoretical background of the internet shops. The theory is followed by the analyses of the customers' requirements for the future internet shop of the firm and analyses of its competitors. Before the actual design part of the thesis, the proposed design is analyzed by WebML methodology. The main part of the thesis, the one regarding the design of the internet shop, is primarily focused on the use of internet marketing tools and implementation of the proper search-engine optimization, but also outlines the principles of usability and accessibility of websites. In conclusion, the thesis evaluates the design in terms of how it shall contribute to the increase the competitiveness of GastronomikKV s.r.o.
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Audit of internet shop websites
Heideker, Petr ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor work describes basic guidelines and rules, which should be followed by every successful internet shop. The aim of the work is to gather and record all the important criteria. According to the criteria is analysed specific internet shop and it's competitors on the market. The data are analyzed and according to that the appropriate conclusions are drawn. This work also describes important methods of advertising web pages and basics of web analytics for internet shops. The final part of the work is dedicated to suggestions on internet shop enhancement. These should bring new customers hand in hand with increasing shop's profit.
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Opensource solution of content management system and internet shop
Moravcová, Iva ; Šedivá, Zuzana (advisor) ; Kunstová, Renáta (referee)
This bachelor thesis describes one of possible solutions how create web pages and internet shop by opensource software, especially web content managment system Wordpress. First part of thesis is about Wordpress and containts database and features description of Wordpress version 2.7 At the end is mentioned the procedure of instalation and general recommended settings. Second part is engaged in online shopping plugins for this system. The three most frequently used plugins - WP ShoppingCart, WP YAK a Wordpress eShop are described with a view how they can support general functions of internet shop and how they are able to localize to czech enviroment. The multicriterial choose among plugins was made with a view to these features.
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Web presentations of commercial companies to sell food
Matyášková, Markéta ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
V teoretické části popisuji prvky webových prezentací z pohledu zákazníka, marketingový mix v podmínkách internetu a možnosti certifikace internetových obchodů. V praktické části jsou popsány internetové obchody - nespecializované, prodávající široký sortiment potravin a internetové obchody specializované, zaměřené na určitý druh zboží. Dále kamenné obchody umožňující nákup na internetu a internetové obchody s potravinami v zahraničí. Práce obsahuje srovnání webových prezentací nespecializovaných internetových obchodů a srovnání různých možností nákupu podle času a ceny.
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Evaluation of selected e-shops
Freiberg, Michal ; Sigmund, Tomáš (advisor) ; Šubrta, Václav (referee)
The bachelor thesis deals with the creation of a comprehensive methodology for the comparison of websites internet shops. The methodology includes all the important criteria for analysis. Furthermore, three selected internet shops are assessed using the methodology and the results of analysis are evaluated.
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Process improvement potencial in internet commerce
Fořt, David ; Gála, Libor (advisor) ; Dosoudilová, Barbora (referee)
Dissertation Business process improvement possibilities in internet shop introduce reader with improvement possibilities in small e-shops with limited financial competence. Object of this work is determination conception process, finding suitable methods for process improvement in enterprise and on the basis of obtained information create process model chosen e-shop and usage some method for process improvement. At the beginning is reader introduced with concept e-shop and e-business. Next part is explained concept and sense of process access in companies operating in nowadays. Next part is about process improvement. First are explained concepts Business process improvement and Business process reengineering than are introduced methods suitable for process improvement. Methods are chosen from different areas, so is good to see the variety of ways that heads to process improvement. Next part is about MIPIM methodology. All steps are explained and extended with suitable methods and tools for each step. Next chapter introduces SkateMORE e-shop. Using SWAT analysis and strategic goals show us possible ways of process modification. Last chapter put deals with process improvement in practically using MIPIM methodology and chosen method mentioned in foregoing chapters. Dissertation ends with rating design of solution implementation. Implementation and rating is not a part of dissertation
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