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Proposal of Marketing Communication Mix of a Company
Třísková, Veronika ; Sperková, Romana (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the draft of communication mix for existing joinery. Joinery Michal Večeřa is a company that specializes in tailor-made furniture production. The diploma thesis consists of theoretical, analytical and proposal part. The theoretical part of the thesis contains basic knowledge of literature. In the analytical part there is an analysis of the current state of the company and a questionnaire survey. In the design part there are the own proposals of the communication mix of the joinery.
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Proposal of Marketing Campaign of a product
Žďárská, Kristýna ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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Communication Mix of a Company
Tomalová, Petra ; Baná, Hana (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis is focused on the communication mix in the company Prima Bilavčík, s.r.o. The work includes the theoretical, analytical and proposal part. In the theoretical part is summarised theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part are developed proposals based on analyses on improvement and increasing awareness about the company.
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Marketing Communication
Janeček, Michael ; Leitlová, Veronika (referee) ; Schüller, David (advisor)
The bachelor´s thesis focuses on a marketing communication of the M&M finance company s. r. o. and it is divided into the theoretical and practical part. The theoretical part is based on specialized literature and clarifies the terms of marketing communication. In the practical part there are an analysis of the company and own survey. It leads to suggestions for improvement marketing communication.
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Marketing Communication
Buršík, Dominik ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
Bachelor’s thesis focuses on efficiency of selected online marketing tools used by company Jazyková škola Jílek. The fundamental concepts of communication mix are explained in the first chapter. The correction of the communication plan, leading to the increase in brand awareness and to the enhancement of sales, is based on the analysis and evaluation of current online marketing tools.
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Proposal of the Marketing Communication Mix of the Company
Nejedlý, Lukáš ; Benátský, Libor (referee) ; Kaňovská, Lucie (advisor)
The proposal of communication mix of Cukrárna Tarta Yavas, s.r.o., is the topic of this thesis. After the introduction, which defines the objectives, methods and procedures of processing, the theoretical part follows, which deals with key findings in the field of marketing and makes the basis for the analytical part of this work, which is the focus of this thesis. This part contains a thorough analysis of the company, its business activities, as well as marketing research and the interpretation of its results. This part is followed by a design part seeking to create a new communication mix. The final part of this thesis is evaluating.
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Marketing Communication
Skřivánková, Lucie ; Domanižová, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis's aim is on change analysis proposal in the marketing communication of selected company – Ruční papírrna Velké Losiny a.s.. Suggestions proposed in the thesis are based on the evaluation of the current state of the communication, and should lead to the rise of public awareness of the company, which should subsequently increase its potential number of customers.
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Proposal of Communication Mix in the Selected Company
Procházková, Aneta ; Velecký, Pavel (referee) ; Milichovský, František (advisor)
Bachelor thesis proposes changes in communications mix of selected firm based on analysis of current communication mix. Thesis is divided on theoretical, analytical and proposal part. Theoretical part defines theoretical concepts in marketing focusing on communications mix and several analytical methods used for firm analysis. Analytical part consists of firm characterization and analysis execution. Proposal part is focused on proposing changes in communication mix of the selected company.
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