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Comparison of fitness centres in Benešov
Navrátilová, Hana ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Comparison of fitness centres in Benešov Aim of the thesis: This bachelor thesis aims at comparing selected fitness centres in Benešov. Survey of quality of the services offered here was undertaken by means of the SERVQUAL questionnaire where customers expressed their views on the services provided by the centre, as well as on services expected in their "perfect" fitness centre. This questionnaire allowed for the comparison of the fitness centres and recommendation of certain changes which could lead to an improvement in quality and therefore also to increased satisfaction of the customers. Methodology: Quality of the services was compared by use of a standardized SERVQUAL questionnaire which was submitted to the clients of fitness centres in Benešov in spring 2013. The questionnaire reviewed and compared the expected quality of offered services which in the clients' opinion belonged to an ideal fitness centre, with the quality of services perceived by the clients in individual fitness centres. Results: The results of the analysis of customer satisfaction with the services offered by fitness centres in Benešov imply that the clients are most satisfied with services offered by "S- centrum". This centre has nevertheless also room for improvement, and to achieve full customer satisfaction the...
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The reasons for building and operation system of selected rope courses centers in Czech republic
Kreutz, Petr ; Vomáčko, Ladislav (advisor) ; Šíma, Jan (referee)
Title: The reasons for building and operation system of selected rope courses centers in Czech republic. Objectives: Objective of this thesis is looking for main motivation for building rope courses centers in our country, which groups of people attending them mostly, how the price was set or how often new obstacles are building there. Methods: All data in this thesis were collected by questionnaire and telefonic interview with operators of rope courses centres. Results: Most of operators, who answer the questionaire, said, that rope courses centre serve them for rising attendance of recreational site. Other motives was attendance of surrounding distrikt or absention of rope courses centres in neighborhood. Key words: Rope courses centre, marketing mix, sports services.
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Expected and real quality of offered services from the customer perspective in chosen fitness centre
Kadlecová, Eva ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Expected and real quality of offered services from the customer perspective in chosen fitness centre. Objectives: This thesis is focused on selected fitness center, where the survey on the quality of the offered services was carried out by the SERVQUAL questionnaire method. Customers comment a center services in selected fitness centre and an expected services in their "perfect" centre. Conceiving of this questionnaire and processing data derived therefrom was also the main objective of this project. This helped to evaluate selected fitness center and to recommend possible changes that will improve quality and thus higher customer satisfaction. This thesis was also done to help create a standardized model of SERVQUAL questionnaire as part of the project called Measuring the quality of sports services in the fitness industry led by Master Jan Šíma (project number: 267811, which is funded by the Grant Agency of Charles University). Method: The survey of service quality was studied using a standardized SERVQUAL questionnaire, which was from December 2010 to July 2011 submitted to clients of Gladiator fitness center. This questionnaire examined and compared customers expected quality of services offered in ideal fitness and customers perceived quality of provided services in the fitness...
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Marketing Research of Customer Satisfaction in FITcentrum Chrudim
Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
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Customer satisfaction with the services of sports and relaxation club I'M FIT Wellness Fitness
Kodr, Ondřej ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Customer satisfaction with the services of sports and relaxation club I'M FIT Wellness Fitness Objectives: The thesis is dedicated to a survey of customer satisfaction level regarding the services of sport and relaxation club called I'M FIT Wellness Fitness. The level of satisfaction was measured by a service quality survey which was carried out by the questionnaire method SERVQUAL. The clients of the club compared the actual perceived quality of services provided by above mentioned sport and relaxation facility to the expected quality of services they assign to an "outstanding" fitness centre. Based on the results taken from this survey it was possible to classify the service quality of I'M FIT Wellness Fitness and to suggest certain recommendations which should lead to a higher level of service quality and also a higher level of customer satisfaction with the services provided there. Method: The service quality survey in the sport and relaxation club I'M FIT Wellness Fitness was carried out by the standardized SERVQUAL questionnaire which was focused on the actual perceived quality of services and was comparing it to clients expectations they assign to "outstanding" fitness center. The data collection took place in the period from June 2011 till the end of the year 2011. Results: The...
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Marketing research of customer satisfaction of thirtyminutes round training for women in the EXPRESKA gym Praha Háje
Maříková, Lucie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Marketing research of the customer satisfaction in thirty minutes training for women at EXPRESKA gym Praha Háje. Aim of work: Presentation of the results of the marketing research of customer satisfaction and its evaluation, hypothesis testing. Methods: inquiring through the questionaire, primary data collecting. Results: The majority of female customers are satisfied with the facility EXPRESKA gym Praha Háje. However, some weaknesses come up in the field of supporting services, furthermore there were also discovered some problems connected with children, which are allowed to move freely all around the gym and they disturb other customers. There are also problems in the hygiene in the sanitary facility. In spite of all those minuses listed above is ESPRESKA positively rated by its visitors. Key words: marketing, customer satisfaction, EXPRESKA gym Praha Háje, marketing research, questioning, sports services.
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Economic Conditions for Sport Centre Foundation
Vojáčková, Jana ; Janák, Vladimír (advisor) ; Chmelařová, Petra (referee)
Title: Economic Conditions for Sport Centre Foundation Objectives: Objectives of this thesis is to set up establishment model of sport facility in border town of České Velenice. To achieve the goal it is necessary to define individual steps and to describe the activities related to foundation of new business entity. The intention is to create a sport offer that is missing in the town. This offer would fill the gap in the market and it would also reflect requirements of current and potential customers. The point is to determinate an entrepreneurial vision. Methods: In this thesis methods of descriptive analysis, observation and inquiry were used. Methods - descriptive analysis and observation - were applied to characteristics of the town of České Velenice with the objective to evaluate preconditions for the new business entity. Crucial tool to find out wishes and needs of residents within considered sport facility was implementation of written questionnaire. SWOT analysis was afterwards used for final assessment of risks and anticipated successes. Results: Based on the characteristics of the town of České Velenice and written inquiry was found that in the town and its surroundings there is no device that offers access to excellent sports facilities. There are enough people interested in sport as...
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The marketing research of the satisfaction with services provided in the ski school K+K
Šafaříková, Martina ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
This bachelor thesis deals with the customer satisfaction to services at the ski-school K+K in Janské Lázně. The aim of this paper is marketing research which will help investigate the satisfaction of those studied. On the basis of theoretical knowledge this questionnaire survey method was chosen as a most suitable. The questionnaire focuses on discovering customer motives and expectations. One part of it shows the connection between satisfaction and importance of particular aspects. The results of the survey are presented through graphs and an annotation is presented. In the conclusion there are suggestions for possible improvements proposed at the ski-school. Key words Marketing, services, sports services, customer satisfaction, marketing research, questionnaire survey.
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The causes of business failure of the small enterprise
Kovářová, Lenka ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
This thesis focuses on finding the possible causes of failure of small businesses. It defines specific situations that may arise during the business of providing hospitality and sports services. It contains opinions of the customers and the employees. The aim of this thess is to assess the situation in a particular small business, to find and to specify the causes of the failure of the company and then to propose possible changes and solutions.
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Financing of Cultural and Sport Services on Municipalities level
Kuklová, Kristýna ; Krbová, Jana (advisor) ; Vlnas, Pavel (referee)
The goal is to analyze the supply of cultural and sports services and theoretical knowledge to analyze the costs of the selected municipalities services. I chose the village Stráž na Nežárkou. Firstly, I analyzed all services in the community and then distributed to cultural and sports services. I focused mainly on the financing of these services, therefore the time series shows the development in these services. In conclusion, I am using a questionnaire evaluate the quality of services provided in the Stráž nad Nežárkou.
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