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Beginnings of czech sport journalism at the turn of the 19th and 20th century. Sport as a part of czech press.
Lukšů, David ; Köpplová, Barbara (advisor) ; Waic, Marek (referee) ; Sekot, Aleš (referee)
This dissertation is the very first scholarly text to bring a wider perspective on the genesis of Czech sport journalism, starting with its beginnings in the latter half of the 1800's and extending to the year of 1918, when this profession became an independent branch of the newspaper business. Given the paucity of original literature, the present work is based primarily on the study of period newspapers and archival materials, employing mainly the direct and the indirect methods of historiography. The main purpose of it was to describe the formation of the discipline of sport journalism in the broader context of the Czech society, sports and media, rather than regarding it as an independent, isolated process. The constituent parts of this dissertation, which renders the dawn of Czech sport journalism, include the most important titles of the day as well as the key personalities in the publishing and journalism of the period, the issue of sport reportage within the established political press, and also the genesis of the professions of sport journalist and sport photographer. The chapters that place the main theme within a wider historical context compare the brief description of the evolution of sport journalism in the Czech lands to the origins of sport journalism in other countries (Great Britain, USA,...
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Magazines dedicated to golf questions
Kunzlová, Zuzana ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
Diploma thesis "Magazines dedicated to golf issues" is devoted to questions of publishing golf magazines in former Czechoslovakia and in the Czech Republic. The key aim of this work is based on detailed mapping of all journals devoted to this issue in the period since the establishment of Czechoslovakia until year 2011. This work records the detailed historical development of golf in the Czech Republic, points out all problems that hit the golf during 20th century. Single chapters are devoted to all golf journals which had been published in former Czechoslovakia and ones which have been published in the Czech Republic. Significant space is devoted to magazines Slovanský golf and Sportovní Revue which were published during the First republic era. Further chapters mention post-war periodicals, and the last part of this work includes all golf magazines, which have been published after the Velvet revolution.
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Rural section of the Bohemia bewspapers up to 1850s
Vodičková, Radka ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The bachelor thesis "Rural section of the Bohemia newspapers up to 1850s" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, shows the bourgeoisie life and its customs and social changes. It introduces the media area of this period. It focuses closely on progress of the Bohemia newspapers, its content, interest and activity. It focuses on the rural section of Bohemia, which started to appear in a separate section from the year 1837. The quantitative analysis of the rural section describes the gradual frequency and the changes of the medial contents depending on the political and social situation.
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Transformation of army press after 1989, demonstrated on the newspapers "Obrana lidu" and other papers published by "Naše vojsko"
Vávra, Robert ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
Thesis "Transformation of military periodicals since 1989 (for example Obrany lidu and other titles of Naše Vojsko)" discusses the armed services press after 1945, and captures his transformation, inter alia, to reflect changes in the overall social situation during the next decade. The method of work is a historical analysis. This thesis is primarily focused and deals with the establishment of periodicals and the way of state institutions controlling, especially the Ministry of National Defence and the Chief political administration. The aim is to create an overview of army press and, by selected periodicals, to monitor changes occurring during their existence. Attention is also devoted to economic production company - Naše Vojsko (Magnet-Press). This thesis also reflects the transformation of army press which came after the events of November 1989 and which brought a massive reduction in army press. The text is given more attention to newspapers and magazines, the development of more reflective of social change in our country such as in Obrana lidu, Lidová armáda or Československý voják, more narrowly focused than the professional military journals. This thesis uses in addition information from various newspapers and magazines, archival materials from the National Library in Prague,...
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Analysis of Print Media and its Future Outlook
Naumkina, Anna ; Cook, Gina (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on analyzing the development of print media based on the example of selected fashion magazines. It is also focused on the international strategies that can be used by these magazines. The author examines the theoretical background of print media and international marketing strategies, followed by application of this knowledge on the analysis of the chosen magazines. The thesis consists of two main parts: theoretical and empirical. The theoretical part includes a description of print media history, the background of magazines, and international marketing communications, particularly with regard to magazines. The empirical part is focused on analysis of the selected magazines and their international strategies. This part concentrates on the printed and online versions of magazines, so it is easier to see how magazines are influenced by new technologies.
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Marketing communications in automotive industry
Titl, Marek ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of this Master's Thesis is to characterize and analyze the current design of automotive print advertising placed in nationwide magazine. The Thesis is divided into two main parts. The first part summarizes the basic theoretical aspects -- such as content and functions of advertising, media types and their characteristics, brands and reference groups. In the application part, I firstly describe how to perform content analysis and give a description of magazine Reflex. In the following analysis of data obtained from the content analysis I uncover and describe which elements are highlighted, how often the reference groups are used or which car colors are mostly applied. I also analyze texts and keywords mentioned in the advertisements. The following is a comparison of advertisements between 2003, 2008 and 2013. In conclusion, I answer research questions; summarize the most important findings from the performed analysis and present marketing recommendations.
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Expressing the attributes in the greatest degree in spanish and czech magazines for young people
BOLECH, Václav
In this thesis we concentrate on superlatives and other expressions to the greatest degree. The aim of this thesis is to map these expressions in the Spanish language of the youth and the Czech language of the youth. The thesis is divided to several parts. The first part describes expressions to the greatest degree, elatives, superlatives or other expressions of intensification from several different perspectives and the diversity of different theories represented by czech and spanish linguists. Then we mention global influence of the Language and we stipulate hypothesis. And in the second part we analyze czech and spanish magazines for young people, finding superlatives, elatives or other terms expressing the greatest degree. The result of this thesis is a well-arranged and organized report about the frequency, mood and fashion of different expressions of intensification, elatives or superlatives. In the conclusion we graphically demonstrate the frequency of different expressions and we prove the theoretical hypotheses.
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Terms expressing superlatives in the language of the youth (magazines for young people)
BOLECH, Václav
In this thesis we concentrate on superlatives and other expressions to the greatest degree. The aim of this thesis is to map these expressions in the Spanish language of the youth. The thesis is divided to several parts. The first part describes superlatives from several different perspectives and the diversity of different theories represented by linguists. And in the second part we analyze magazines for young people, finding superlatives or other terms expressing the greatest degree. The result of this thesis is a well-arranged and organized report about the frequency of different superlatives. In the conclusion we graphically demonstrate the frequency of different superlatives and we prove the theoretical hypotheses.
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