|
|
The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
|
|
|
Laterna magika - Enrichment of Aesthetic Perception?
PEKÁREK, Josef
The aim of the bachelor thesis is, on the basis of the analysis of film and theatre state in 50s of the 20. century both in Czechoslovakia and in the world, establish the basis and influences for the establishment of Laterna Magika. The relating task is, through possibilities of film and theatre, determined the boundaries of these different types of art and find out in what relationship they are or could be under the terms of Laterna Magika performance. The results of this theoretical part will confront subsequently with the analysis of selected Laterna Magika performances.
|
|
|
Action-Movie Hero in the Pre-School Childs Life
ŠIKLOVÁ, Eva
This thesis is divided into two parts {--} theoretic and practical. The theoretic part has three chapters. The first chapter puts mind to definition, evolution and effects of media, studies the television and film (their negatives and positives). The second chapter draws near pre-school child, some theories of TV influence and conditions increasing the risk of the negative effects. The third chapter is focused on the present TV offer, makes references to the Law on Broadcasting and some action films and heroes. The practical part brings the results of the research that collected the parents, teachers and children views on the present action hero. In the end is an advice as a solution for some situations, which were caused by watching the action films.
|
|
|
Strategies of the translation of French film titles into Czech
FILIPOVÁ, Kateřina
The main task of this master's dissertation is to create an outline of various translation strategies of French film titles into Czech language and to identify their statistic significance. It contains films distributed into the Czech republic from 1990 to 2006. It is divided into two main parts. The first part deals with typology and translation of titles, development of French cinematography from it`s beginning to the present day, institutions promoting French films in France and in the Czech republic as well as the appreciation of French cinematography by Czech audience. The second part contains classification of films from the above mentioned era according to their title translation followed by an analysis of every single category, which leads to nine strategies and their percentage analysis.
|
|
| |
|
|
Application of product placement in Czech area
Sedněvová, Šárka ; Karlíček, Miroslav (advisor) ; Kůta, Petr (referee)
Product placement as a means of marketing communication is becoming more and more important. This bachelor thesis explains the term product placement, qualifies its legislative framework, states particular forms and mentions examples of product placement in Czech films. The main aim of the thesis is to find out how Czech audience deals with product placement. The fulfillment of this aim is realized via questionnaire survey.
|
|
|
Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
|
|
|
Sponsorship of the energy company RWE, focused on support of Czech cinematography
Kollerová, Kristýna ; Postler, Milan (advisor) ; Jančová, Sylva (referee)
Bachelor's thesis entitled "Sponsorship of the energy company RWE, focused on support of Czech cinematography" deals in its introductory theoretical part with sponsorship in general . This part is based on the main available literature dealing with the sponsorship. After brief presentation of the energy group RWE, with a focus on the Czech Republic, follows the core of the thesis - sponsorhip of the RWE. The thesis offers an overview of the major sponsorship projects and it focuses on the project RWE - Energy of Czech Film. The main objective of the thesis is to describe the project in a broader context, analyze it and submit potential recommendations for the future.
|
|
|
Unprofessional film-making and copyright law
Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
|
|
| |
guest ::
