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Business Valuation of Selected Company
Hradcová, Petra ; Hrdý, Milan (advisor) ; Kuchyňa, Pavel (referee)
The thesis aims to determine the value of the company Mlékárna Hlinsko, a.s. at December 31st 2014 at the nett value. The theoretical part deals with the definition of basic concepts and practices in the field of business valuation. In the practical part follows the introduction of the company in terms of its operations, history and ownership. The strategic analysis describes the current development of the market, its prediction and competitive position. This part continues with financial analysis, which aims to determine financial health of the company. On that basis, it is decided about the infinite duration of the company. There has been chosen yield valuation method. It continues with analysis and forecast of value drivers and a financial plan. It is followed by valuation itself.
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Analysis of role of the EU outermost regions within their country and within their development funding from EU Structural funds
Vaculík, Jan ; Pělucha, Martin (advisor) ; Kouřilová, Jana (referee)
The aim of the thesis is to identify basic characteristics related to position of the outermost regions of the member states of the EU within EU development policies. These regions are evaluated from the point of view including allocated funding within Structural Funds (SF) and European Structural and Investments Funds during the programming periods of 2000-2006, 2007-2013, and 2014-2020, content of the operational programmes, and basic economic indicators. The outermost regions shows lower values of GDP per capita than European regions of the same country while showing higher allocated funding per capita than the European regions of the same country. The outermost regions also shows constantly growing GDP per capita at least from 2000 while the SF and ESIF allocated funding for the regions decreases. These findings are predictable. Interesting finding is that while the regional GDP of the outermost regions increases investments efforts do not shift towards soft projects. The investments efforts show steadily hard project implementation activities and increasing ratio of environmental projects, which are mostly hard projects. This finding creates space for improving concept of more developed regions focusing of soft projects and less developed regions focusing on hard projects.
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Analysis of the Product Portfolio of Pharmaceutical Company MEDA Pharma, Ltd
Velecká, Aneta ; Lešetický, Ondřej (advisor) ; Angelovičová, Zuzana (referee)
The aim of this study is to analyse the portfolio of the pharmaceutical company Meda Pharma s.r.o. and then, according to the results, suggest a marketing stratégy to be effective up to 2020. The work has two parts, theoretical and practical. The theoretical part explains the basic concepts related to the market, marketing, marketing mix, marketing strategy and its instruments. This part is also dedicated to concepts relating to the pharmaceutical industry. The practical part is focused on analysis of portfolio of the company. I will use the marketing mix, the Boston matrix, evaluate the largest competitors in each product and focus also on the profitability of products of the company. In conclusion, I will propose a marketing strategy to be put in place by 2020.
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Analysis of Traffic in Turnov
Nováková, Andrea ; Mervart, Michal (advisor) ; Sandleiterová, Lucie (referee)
In this thesis on the theme Analysis of traffic in Turnov I focus on traffic in the environs of Turnov. The greatest attention is given to the public transport. The main objective of this thesis is evaluation of current traffic conditions in Turnov and consequential proposals to improve the situation. In the theoretical part I focus on specification the basic terms I frequently use in this bachelor´s thesis
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Accounting entities in culture
Karbusová, Lucie ; Skálová, Jana (advisor) ; Singerová, Jana (referee)
The bachelor thesis on Accounting entities in culture deals with the accounting entities in the field of culture, especially with theatres. Its intention is to describe the historical development of these entities and their effective legislation in 2014, to determine their main resources of financing and to answer the question: What is the situation of private theatres in the Czech Republic? The theoretical part is focused on defining entities (theatres) in the field of culture and their historical development. It further describes legal conditions for doing business in the field of culture under commercial law and defines the types of legal forms of business in the Czech Republic. The following section analyses the specifics of the companies operating in the field of culture in terms of sales for tickets and financing of these entities in the form of grants. The practical part is focused on analysis of financial statements of 10 theatres in the Czech Republic in terms of quality reporting. In particular financial statements is analysed financial position and financial management of private theatres. In conclusion there is a brief assessment of the fulfilment of the objectives of the thesis.
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Analýza genderových stereotypů v hudebních videoklipech populárních písní
ZDEŇKOVÁ, Nikola
This thesis deals with the issue of gender stereotypes, which are presented in music videos in actual popular songs. The work is divided into two parts. The first, theoretical part is focused on defining the basic concepts and definitions, which are linked to the gender theory, media and media communications. Next part is showing gender in media communications with an emphasis on advertising messages and popular music. The second part deals with the actual practical research, which is primary based on Goffman's view of gender stereotyping in advertising messages. In the continuity of the theoretical part there are analyzed selected music videos. The focus is concentrated on identifying and describing the mechanisms by which the gender stereotypes in popular music are reproduced. Selected music clips were analyzed by procedures established under the content analysis. The results show how the masculinity and the femininity are displayed in contemporary popular music video clips.
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Business Plan
Nguyen Thuy, Linh ; Malec, Karel (advisor)
The diploma thesis is focused on the creation of a business plan. The aim is to prepare a business plan for the establishment of a beauty salon. The thesis is divided into three parts. The first part contains theoretical data, the definition of basic concepts relating to business planning and analyses are formulated. The practical part contains a systematic application of individual parts of a project based on the theoretical part of the work. An essential part of this work is a financial analysis. The conclusion summaries and evaluates the thesis and will answer the question of viability, feasibility and operability of the project
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Evaluation of the Business Plan in Beer Production
Uhl, Daniel ; Kovářová, Kateřina (advisor) ; Jaroslav, Jaroslav (referee)
This diploma thesis is focused on evaluation of innovative plan after two years from start up in selected company in beer market in the Czech Republic. The innovation consisted in upgrade of can line. Evaluation of the situation in domestic market with beer in period before upgrade of the filling line was done in the first part of the thesis. The part deals with consumer preferences buying beer in different packaging types in off - trade in years 2010 - 2013 with focus on can segment. And with risk analysis associated with the modernization, which could jeopardize the business plan. In the second part were evaluated methods and results of financial analysis used by company when made the investment decision. The financial analysis was calculated based on estimated sales of beer and beermixes sold in cans. In the final part was evaluated situation in domestic market with beer in period after the modernization of filling line. Beer sales in consumer's packaging in the years 2010 - 2015 was evaluated and financial analysis was actualised based on achieved operating results.
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Vietnamese community in the Czech Republic with the focus on Ústí nad Labem region and Karlovy Vary region
Hrabětová, Jana ; Grosz, Jan (advisor) ; Milan, Milan (referee)
This diploma thesis is devoted to the analysis of both demographic and socioeconomic development of the Vietnamese community in the Czech Republic with the focus on Karlovy Vary region and Ústí nad Labem region based on the available data.
This study is composed of two basic sections, which present theoretic aspects and analysis. The first section explains basic terms, theories, history of Vietnamese migration, changes in the motives of migration and the laws that affect foreigners. This part of the thesis also describes changes in the law that affected the sources of the data and their consistency.
The second part presents demographic analysis and comparison of the development of the foreigners and the Vietnamese population. On the basis of the result of my analysis the study also includes their estimated future development, which was assessed using trend functions. This thesis is aimed at evaluating the applicability of some of the migration theories on Vietnamese community. Lastly, the study describes the characteristics and socioeconomic activities of the Vietnamese community in Ústi nad Labem and Karlovy Vary region.
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Eating Habits of People with Multiple Disabilities
Čadilová, Petra ; Šumníková, Pavlína (advisor) ; Durdilová, Lucie (referee)
This thesis aims at description of basic eating habits of children with multiple disabilities and mapping methods for acquisition of these habits. The thesis then describes the physiological way of eating as well as individual parts of the involved digestive system. The objective is to describe, on the basis of contemporary domestic and world literature, individual learning strategies of most elementary eating habits, like chewing or swallowing, and compare these theoretical knowledge with my practical experiences acquired by working as a personal assistant for children with multiple disabilities in their home and school environment. Special attention is paid to orofacial stimulation in relation to the acquisition of individual eating habits and the possibility of using the concept of basal stimulation to improve their quality. The paper proceeds with alternative ways of nutrition for the persons with multiple disabilities, respectively percutaneous endoscopic gastroscopy and nasogastric tube. The thesis includes three case studies of children with multiple disabilities documenting the way for increasing the quality of lives of people with multiple disabilities by using treatment methods; special attention is paid on the food intake.
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