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Illess as the opportunity to care and consideration
Kalábová, Helena ; Hogenová, Anna (advisor) ; Schlegelová, Jaroslava (referee) ; Sochůrek, Jan (referee)
The study called ILLESS AS THE OPPORTUNITY TO CARE AND CONSIDERATION Is fenomenologically focused on a variety of seeing the world affected by an illness. Bio-psycho-social-spiritual model of illness is generally understood as the integration of the figures concerning body,mind and socially-spiritual conditions. The solution is arranged in a multi-feature attitude to the therapy, involving bodywork and psychotherapy in terms of mindcare aiming to reach recovering changes, respectively metamorphosis.The basis is found in respect to the body-organism as a self-organizing system creating its own world coming from self-relating autopoiesis. Showing respect to patients brings unexpected theoretical and therapeutical options, concerning that issue there is the contraversion of traditional kartezian western thinking with radical contructivism, which as a new-age empirically advenced alternative of scientific positivism is apparently not fully practised in medicine nowadays. Illnes is seen as disaretation-exasperation,disbalance.Treatment in terms of techne on kartezian thesis puts emphasis on total organism rehabilitation but health in terms of physis cannot be brought back anymore.
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From function to the device - communication mix of the advertising compaign Generali (semiotic analysis)
Pajerová, Hedvika ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
This thesis deals with the advertising campaign of Generali, which was never putted into practise. The campaign was created for insurance group Generali as an essay in school subject called 3MG321 Marketing Communications, that was teached in spring semester 2011 at the University of Economics in Prague. Campaigns authors are Jan Klusoň, Filip Mikschik, Hedvika Pajerová and Petra Pištěková. The new communication strategy proposed communication mix including TV, radio, internet, outdoor, indoor, print and direct mail. The practical part of this thesis examines the form of this campaign in that media and interprets them from a semiotic perspective. The analysis emphasis on the colours red and white and also on the character of a lion. These colours and the symbol are used by the Generali insurance company since its inception and are part of its logo also. The practical part is based on theoretical grounds, which include the interpretation of the character of the lion from biological, mythological, heraldic and dreamlike aspects. The theoretical part also describes the history of Generali logo, a lion character and use of colours in it, as well as a description of the occurrence of a lion character in the Czech media landscape demonstrated on the example of the Český lev. Without this demonstration...
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The Role of Teaching Associations in reform Efforts 1918-1938
Kolský, Tomáš ; Mojžíšová, Jarmila (referee) ; Prokop, Jiří (advisor)
My Diploma Paper is concerned with the Teacher s Organizations and their Function in reformative Efforts from 1918 till 1938. This Paper speaks about structure and ideas of the teacher s Organizations. The Work focus on some themes namely: Reform of teacher s education, possibilities of cooperation among Teacher s Associations and so- called "Příhodovskou" reform. The Paper treats of the situation in the German language area and in Slovakia and also of course in Czech Associations.The Work is based on analysis of press from 1918 till 1938, which provide the presentable summary about ideas and positions of the most important Teacher s Organizations.The Diploma Paper pointed to the fundamental importance of Teacher s Organization for reformative Efforts in Czechoslovakia. The Teacher s Associations were big Organizations with wide activities (such as: social, promotive, educational, tutorial) and they substituted for the role of country (f.e. the Foundation of privat university). The weak point was variety of corporative interest, which didnt make possible to collective cooperation.
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Petition and judgment (their interrelation)
Balaš, Matej ; Zoulík, František (advisor) ; Smolík, Petr (referee)
57 7 Summary Action and judgment (mutual relation) I have chosen this topic for my Master's degree thesis, because I am interested in civil law, especially in a civil litigation. In my thesis I tried to explain institutes of both law action and judgment and of course the mutual relation between them. Civil procedure is a procedure carried out by state courts as judicial bodies of power. Civil process takes place before the courts, which decide disputes and other legal matters arising from civil, labor, family and business relationships. People are requesting the protection of their endangered or broken rights by bringing an action. Person who brings an action we call the suitor and person against whom the dispute is called defendant. Both these parties are given the same procedural rights and obligations, therefore, in the proceeding they are equal. Finally, the dispute is decided by a court from a position of an independent third party. Judgment is a form of judicial decision, which terminates the proceedings and resolve the dispute. Only the court is entitled to make judgments and decide authoritatively on the rights and obligations between the suitor and defendant. Court makes an response to suitors request for protection of his rights. Court is bound by action, and may depart from it only in specific...
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The Czech National Bank - legal status and activities
Konečný, Jiří ; Bakeš, Milan (advisor) ; Karfík, Zdeněk (referee)
CZECH NATIONAL BANK - LEGAL STATUS AND CONTENT OF ATIVITIES Diploma paper First chapter is called The Introduction. This chapter describes the filling of my diploma paper. There is also short outline of tranformation from statism to free economy in our history. This transformation affects our banking system significantly. Second chapter defines what the banking system is. It consists of banking institutions and relations between these institutions. That`s why the banking system has two components - institutional component and functional component. Institutional component of banking system implies every single bank. Functional component of banking system comprises arrangement of all relations between banking institutions. It is proper to make differences among single stage, two stage and three stage banking systems. Central bank has different position and legal powers in each of these systems. There is short mention about czech banking system too. Third chapter is called The Beginning and Development of Central banks. This chapter describes main reasons, that causes establishing Central banks in market oriented economies. Central banks were established later than trading banks and in some states they were even transformed from trading banks. Part of this chapter is also the development of Central bank in our...
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Transformations Czech media behavior on the example of "political scandals" 1997-2007
Jílková, Helena ; Trampota, Tomáš (advisor) ; Just, Petr (referee)
The rigorous thesis "Changes in Behaviour of Czech Media in Connection with "Political Scandals" 1997-2007" deals with the occurrence of so-called "mechanisms of scandalization" in media coverage of political affairs. The aim of this piece of work is to find out whether and to what extent the chosen media use these mechanisms and whether there is some recognizable change in their use over the course of time and how this change signifies. The question is to what extent the media are active force in the emergence of scandal, whether "scandalization" has become a common feature of nontabloid Czech press. Powered by TCPDF (www.tcpdf.org)
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Tourism of the czech scouts
Jošt, Vojtěch ; Valentová, Jana (advisor) ; Navrátil, Jiří (referee)
My thesis is concerned about organization called "Junak" -- Czech republic union of scouts as the one of the largest organizations in Czech rep. The important part of its program is organizing meetings and creating events which fulfill a definition of an organized tourism. So we can speak about tourism caused by Junak organization, the so called scout tourism. Furthermore my thesis is focused on concrete indicators evaluating content and the structure of the scout tourism.
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Selection of an accounting information system to a company
Schlesinger, Karel ; Velechovská, Lenka (advisor)
The bachelor's thesis describes the possibilities the companies have when deciding to purchase an accounting information system. The purchase of so-called 'box' software, acquisition of supplier-adjusted software, as well as the option of having the solution customised for the particular needs of a given company are discussed. The work also deals with the lease of the accounting software through ASP and the accounting outsourcing to an external company. Furthermore, the recommended procedure which should be followed by the firms in the course of the software selection is suggested, including the description of functions and features of accounting software, divided into several basic areas that need to be addressed. Companies of various sizes operating in the Czech Republic were asked questions by means of a questionnaire related to the accounting information system. The collected answers and the drawn conclusions are analysed in the practical part of the thesis.
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Private Equity and Public Stock and Bond Offerings as Business' Financing Arrangements
Slabý, Jindřich ; Kříž, Radim (advisor) ; Labancz, Ladislav (referee)
This thesis inquires into the problems of funding businesses by means of so called alternative financing arrangements, i.e. by Private Equity and Public Stock and Bond Offerings. The first section involves basic ideas and characteristics of the Czech capital market and its structure. The following three sections deal, in sequence, with particular means of financing. They comprise theoretic aspects of particular financing arrangements as well as analysis of advantages and disadvantages to businesses, resulting from their application. Furthermore these sections provide for characteristics of situation in sectors of these particular financing arrangements within the scope of the Czech capital market and detect potentials to improve it.
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The Influence of the New Federal States on the German Party System After Unification
Krejčová, Jaroslava ; Mlejnek, Josef (advisor) ; Moravcová, Dagmar (referee)
The collapse of the communist regime in German Democratic republic caused factual loss of legitimacy of the republic as a whole. The events of 1989 and 1990 have brought the end of separation of both German states. The both parts of Germany were unified on October 3rd, 1990, but internal unity of the new state is 15 years later still far from reality. Two undemocratic regimes, one following another, interrupted traditional affiliations between voters and political parties hardly. New period of the German party system has started. Although the influence of the West German parties on constitution of the democratic East German party system was dominant, there has established unique party system with own specifics. The most measurable diversity of the East German party system is the presence of the Party of Democratic Socialism (PDS). This communist successor party has been successful in fast every elections since German Unification, last time she won over the quarter of East German votes. Thanks to the association with the new West German left party, called Electoral Alternative Work and Social Justice (WASG), the Left party/PDS has won 54 seats in the 16th Bundestag. Few months afterwards there was built a Great Coalition of Christian democrats (CDU/CSU) and social democrats (SPD), which in its consequence...
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