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The Proposal of Marketing Strategy of Selected Public Limited Company
Pala, Kateřina ; Šimánková, Monika (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with proposal and creation of marketing strategy of chosen company operating in the industrial market. The main pillar of efficiency of the marketing tools is the new proposal of marketing strategy which integrates activities of company with marketing activities through company processes. This targeted cooperation maximizes effect of the marketing activities of the company. Created synergy effects have to meet defined marketing and communication objectives.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Proposal of Marketing Strategy
Šmakalová, Petra ; Štola, Miroslav (referee) ; Šimberová, Iveta (advisor)
The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.
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Strategical management and its use in the selected enterprise
LINHA, Jiří
Main goal of my thesis is evaluation of strategical management at examined enterprise and suggest a strategy for its future activity on a market with barreled water based on acquired findings. Theoretical part is dedicated to basic terms and selected analyses from area of strategical management. Practical part contains STEP analysis, Porter's model, analysis of results in particular functional areas, SWOT analysis applied to the chosen enterprise. Closing part of my thesis is dedicated to evaluation of present state of the enterprise and recommendation which steps should the enterprise take to gain a better competitive position on the market.
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The analyse market opportunities of a given company
KRINESOVÁ, Michaela
The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.
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Analysis of marketing environment in the company
KRINESOVÁ, Michaela
The main objective of my bachelor thesis is marketing environment analysis and in terms of records to assess trends for future company development. I have chosen the the company TVAR, cooperative society Klatovy. Recently the firm focuses on kindergarden furniture production. I have analysed this company marketing environment with the assistance of Porter model, STEP and economic analyse.
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Strategic Analysis of an Enterprise
Jandová, Veronika ; Dvořák, Jiří (advisor) ; Myslík, Lubomír (referee)
This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.
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