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Yoga - Antistress System
Lošťák, Jiří ; Potměšil, Jaroslav (advisor) ; Čichoň, Rostislav (referee)
Name of the thesis: Yoga-anti stress system Goals of the thesis: Today's hasty time brings lots of negative impact on humans. People are always busy having no time for themselves especially for their body and mind. The goal of this thesis is to prove a positive impact of yoga exercise on human body and mind. Other impact involves stress elimination. By the help of this thesis I would like to demonstrate that an everyday yoga implementation can lead to a total anti stress and relaxing way oflife without any stress response. Methods: The thesis is based on a specific yoga exercise targeted at body and mind stress elimination. This exercise was done by pre-determined groups of di:fferent-age yoga gymnasts (either beginners or intermediate ones). The beginners were examined with the help of interviews, observation or questionnaires in a given time span (6 months). At the beginning of the research a form was filled in with appropriate data and after six months the process was replayed. Afterwards, on grounds of given data proper changes in questionnaire points have been analysed. Other interviewees undergoing the research comprised yoga non-practising individuals, intermediate yoga gymnasts and advanced individuals. The research of these groups was based on a comparison method (condition before the...
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Evaluation of 13th World Gymnaestrada in Dornbirn 2007
Kurinová, Barbora ; Černá, Jana (advisor) ; Novotná, Viléma (referee)
Name of thesis: Evaluation of World Gymnaestrada in Dornbirn 2007 Results: From evaluation of physical education compositions according to chosen kategory we can express trend of developement motion compositions. In creation of composition the most uas used : -connection through gymnastic exercise and dance, -modern popular music, -hand apparatus others, unt ypicual hand apparatus and different tools, from typical hand apparatus ribbon and small balls, - from apparatus small trampolines, beddings and gymnastic carpet, - at least it was used aerobic . It was sharpen imagery component by the help of costume and decoration . 7
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Marketing strategy of Ahold Company in the Czech Republic
Hubáček, David ; Halík, Jaroslav (advisor) ; Beneš, Martin (referee)
The main purpose of my bachelor's work is to suggest a marketing strategy for Ahold Company in the Czech Republic. The selection of this work is quite prosaic. It is difficult to retain and attract new customers in today's modern and hectic times. Whether it is due to their higher demands or because of a very strong competition. In the introductory part of my bachelor's work I will shortly summarize the theoretical background, which I then apply directly to Ahold Company in the Czech Republic The second part will be analytical and I will introduce the Ahold Company and I will put the individual analysis into effect. I set up a SWOT analysis from these analyses and I will suggest some opportunities for selected company. In the conclusion I sum up the results of my analysis and consider whether or not and in which way the proposed opportunities could inspire Ahold Company.
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Application of Modern company theory o company CS-Mtrade
Vich, Marek ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
First chapter (theoretic part) defines company, surroundings of company, marketing, marketing instruments and marketing communication. Second chapter focuses on practic part. First sub-chapter describes the Modern company theory, its basics and theories connected with it. Second sub-chapter presents company CS-Mtrade, its actual marketing strategy and SWOT analysis. Third sub-chapter focuses on application of Moder company theory on company CS-Mtrade by making analysis of competitiveness and making suggestions for the future.
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Scientific Research Capacity and Innovation in the EU - Virtuality
Slavický, Marek ; Němcová, Ingeborg (advisor) ; Procházková Ilinitchi, Cristina (referee)
In today's globalizing world high-quality research and development is becoming an even more significant requirement for a competitive country. Modern communication technologies open up new possibilities of a simpler, cheaper and more effective long-distance cooperation between researchers. The aim of this bachelor thesis is to provide insight into the current state of scientific research in the EU and determine, how the new communication technologies are used on the level of the EU and its member states. Virtuality can be understood as any type of communication mediated by computers over information networks. The first chapter presents general characteristics of scientific research and shows how virtuality influences it. The second chapter describes the development of scientific research, current trends, institutions and programs in the EU and analyses the application of virtuality in scientific research in the EU. Similarly, the last chapter focuses on the state of virtuality and scientific research , but on the level of national states, specifically the Czech Republic.
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marketing of the automobile companies
Khachukaeva, Bella ; Vávra, Oldřich (advisor)
As the topic of my bachelor thesis I have chosen the marketing of automobile companies. In my opinion it is quite modern theme, which is really interesting for me, regardless the fact that I am a woman, even when someone told me that this topic is more appropriate for men. The purpose of my research is to explain basic mechanisms occurring in the automobiles' market, what are the main factors of automobile marketing, what does the proper marketing strategy consist of. The focused area of my work is very wide and includes not only European markets, but also Russian, american and other countries', because practically every developed country more or less is engaged into the automobile industry. Global marketing strategy of automobile companies includes methods due to which companies promote their products not only on domestic market but also around the world, because if the company wants to be competitive, it has to enter foreign markets.
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The role of e-business and ICT and its support in the European Union
Nechala, Marek ; Novák, Jan (advisor) ; Derfler, Václav (referee)
Thesis identifies the role of e-business and ICT in the economy of the present European Union and their function in increasing EU's competitiveness in the world's economy. It maps and evaluates help of the public sector of the European Union for this important component of modern economy. Thesis also describes current state of e-business and ICT both in the European Union and the world and outlines their probable future development.
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Group Performance in Music Education Use of Epressive Means of Modern Popular Music in Music Education
Vepřek, Jan ; Sládek, Libor (advisor) ; Tichá, Alena (referee)
Modern popular music is worldwide spread and it is developing rapidly. Therefore it is important for the music teachers to react to this fact. They should offer students the possibility to find their bearings in the great amount of newly developing popular music and also in the new expressive means of music. Of course, this can be done through lectures and suited listening, but I argue that both these activities should be accompanied by learning-by-doing musical activity, because it gives the students the opportunity of practicing the new information and of understanding it in context. My thesis therefore focuses on this issue. It deals with the possibilities of implementing group music performance using the expressive means of modern popular music in music education. It could also be used as a set of practical advices for creating suitable music arrangements for students. The author defines key terms, most important of which are undoubtedly the concept of modern popular music and defining the group of students. The second chapter lists suitable instruments and their description. It focuses on instruments suitable for participating in the rhythmic section. We use some of the Orff instruments as well as some other user-friendly instruments. The third chapter deals with playing in a group in music...
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Informační architektura webových stránek a aplikací a její role v době Webu 2.0
Jeřábek, Michal ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
In contemporary times internet plays without doubts, a key role in our life. It is one of the most effective information channels of modern economy and a powerful tool of citizen society. Great number of new web pages is created daily and the competition is becoming stronger. This Diploma Thesis is dealing with the information architecture of web pages and applications an its significance for projects of Web2.0 In our territory, "information architecture" is relatively new term and therefore, the first part of the thesis endeavor to define it. It attempts to emphasize that the web page is not a pretty picture only but it must contain well-designed communication of the goals of the page creation. For attaining them, it is essential to define precisely the expectation at the very beginning. On the other hand, it is also necessary to have on mind the web users who opens the page for to fulfill their specific needs and with their own expectations. Web page therefore should meet both the goals of the designers and expectations of the users. Further part of the introductory chapter deals with the history of the information architecture having its roots in the sphere of the information design. Beside other topics, there is discussed the work of Ladislav Sutnar, who significantly contributed to the development of this topic. The following chapter deals with the process of the information architecture design proper. It is not a detailed instruction for web page creation, but rather a description of individual steps and factors able to influence substantially the web page presentation success. The last part is devoted to the recently frequently referred phenomenon of Web 2.0. There was attempted to describe its principles and answer the question whether it is only an empty word used as attractive label for promotion of certain projects or really a new direction in the web development. Then there is discussed the influence of Web 2.0 on the information architecture and whether this topic is for its design necessary at all.
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Costing system and its information support
Nováková, Vlasta ; Král, Bohumil (advisor) ; Olšan, Ivan (referee)
The presented diploma thesis deals with calculation as the main tool used to manage company's value chain with emphasis on use in costing system. First chapters of the thesis define basic terms, principles and costing methods. After company's introduction in the opening of the analytic part of the thesis, actions managers undertake and techniques they use to control costs will be reviewed. Further, a cost analysis throughout the value chain will be performed. The performed systems analysis will result in formulation of conclusions and recommendations. The aim of the thesis is to build a desirable structure of management information system generating financial as well as other types of information that will assist managers in controlling the production process, achieving different purposes and making qualified decisions. First, I will suggest approach changes, suitable steps and measures that will restructure the information system so that it will provide managers with adequate information about costs throughout the value chain. Further, I will recommend appropriate costing techniques and other management tools that will help to improve the quality of cost management. It will also contribute to build up the financial strength and competitive advantage of the company in long term. The content of the analytic part is not public because access to sensitive and confidential information might adversely affect the company's business.
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