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Web Content Archiving Service
Matuš, Adam ; Polčák, Libor (referee) ; Serečun, Viliam (advisor)
This bachelor's thesis deals with the design of web microservices for web archiving, mainly focused on deep web pages. The HTTP and HTTPS protocols will be explained in detail as well as web services design and architecture. The reader will learn about web archiving frameworks, especially the Lemmiwinks framework. This framework will be used as a basis for web services designed for archiving into the MAFF archive.
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Marketing Management of Company
Matula, Erik ; Odehnal,, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the present state of providing services at the branch offices of the insurance company Česká spořitelna in Hodonín. Through the analysis using the method of questionnaire survey the goal is to produce a proposal leading to the improvement of services at the mentioned branch offices and to carry the proposal through Kaizen.
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Business Plan - Establishment of a Massage Parlor
Partyková, Michaela ; Hlačík, Jan (referee) ; Heralecký, Tomáš (advisor)
The subject of the bachelor's thesis is the elaboration of a business plan for the establishment of a massage parlor. The thesis consists of three main parts - theoretical, analytical and practical. The first part deals with the explanation of basic concepts in the field of business and business plan The analytical part, which is based on theoretical knowledge, examines the current state of the market. The practical part contains the business plan itself and its evaluation in reality.
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Network Access Monitoring in OnePK Enabled Networks
Kollát, Samuel ; Polčák, Libor (referee) ; Ryšavý, Ondřej (advisor)
This report contains design, architecture and implementation of a system that is used to~monitor services and files in computer networks. The monitoring system is based on~principles of software defined networks. The~first part of the report focuses on the description of~ SDN principles and OnePK platform, which is used for the construction of the monitoring system. The second part of the work consists of the design and implementation of~the~monitoring system as a OnePK application. Finally, the evaluation of the monitoring system is provided.
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Business Plan for Establishing a Ladies' Fitness Center
Pešková, Iveta ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the creation of a business plan to establish a woman’s fitness centre in Brno. This business will be primarily targeted at foreign clients living in the area. First, the methodologies and the theoretical approach to the solved problem are described. Subsequently, analyses of the company's environment are performed and the information obtained is used in the SWOT analysis. The final part contains the business plan, including its feasibility of success in the current market.
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Marketing Mix of the Company
Polová, Silvie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focuses on creating suggestions regarding improvements of the business entity marketing mix, which operates on the service market. The global analysis of the marketing mix and the economic environment is done based on the theoretical knowledge and followed by the recommendations related to the current situation improvements. The original intention was to process a marketing mix for a limited liability company, but unfortunately, it refused to participate, so I was forced to find another entity willing to cooperate.
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The Business Plan to Set Up a Fitness Center in a Selected Location
Mikmeková, Denisa ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.
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The Business Plan for Establishing a Company Specializing in Digital Wellbeing
Grosová, Veronika ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The master’s thesis is focused on the creation of a viable business plan for establishing a new company offering a digital wellbeing service. Firstly, the theoretical framework is created and subsequently utilized to define and verify the main idea by its qualitative research using the Lean Canvas method and to carry out further analyses of general, market and internal environment. Secondly, based on the results of the validation and analysis of the business environment, a suitable strategy and business model are selected. This business model is developed into the structure of individual parts of the business plan.
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Communication Mix of Fitness Centre
Matyášová, Lenka ; Ondrová, Zdeňka (referee) ; Mráček, Pavel (advisor)
This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.
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