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Design of E-commerce Implementation
Hadač, Michal ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
The main topic of my bachelor’s thesis is create the e-commerce project for Ekolux company. In this work I will focus on two main parts of bachelor´s thesis, which will be the design of e-commerce project interface and choosing and implementing the suitable open-source e-commerce system. I want to take all this things together and create the best solution for company. This would have a positive contribution for company earning and for a technology inovation inside the company.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Marketing Strategy for Precious Metals Sales Focused on Investment-designated Gold and Silver in the Czech Republic
Líbezný, Lukáš ; Polák,, Michal (referee) ; Chalupský, Vladimír (advisor)
The bachelor’s thesis deals with issues of marketing strategy for precious metals sales focused on gold and silver in the Czech Republic, the analysis of current situation at the precious metals market and rating of up-to-date marketing of ABC company and its two competitors. The first part of the thesis is focused on theoretical basis of marketing, marketing strategy and investment-designated gold and silver market. The second part deals with analysis of current situation at the investment-designated gold and silver market in the Czech Republic and with analysis of activities of ABC company in comparison with its two selected competitors. The third part contains suggestion of marketing strategy for the analyzed company.
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Creating of Small Company and Strategy of its Development
Fáborský, Jindřich ; Herinek, Jiří (referee) ; Koráb, Vojtěch (advisor)
Tato diplomová práce se zabývá vytvořením podnikatelského plánu pro malou společnost, která přichází na trh s novým, technologickým produktem. Společnost, která se již jeden rok pohybuje v oblasti jazykových kurzů vyvíjí software pro reálnou výuku přes internet. Jelikož se jedná o zcela nový koncept, je třeba ověřit, zdali existuje poptávka na trhu ze strany jazykových škol, soukromých lektorů a především samotných studentů. Pro pochopení motivů zákazníků byl použit primární výzkum prostřednictvím dotazníků. Technologický produkt jež je předmětem podnikatelského plánu je již ve vývoji a měl by být uveden na trh v dubnu roku 2012.
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ICT Selection
Trinh, Ngoc Minh ; Kindlová, Dita (referee) ; Koch, Miloš (advisor)
This bachelor thesis deals with the selection and implementation in the information system of company BODEHO s.r.o. The company is reselling streetwear clothes and shoes. The result of the thesis should be a selection and implementation, which eventually this could improve incomes of company and their functionality. The first part of the thesis clarifies theoretical background and contains explanation of the basic concepts related with information systém and deals with internet marketing , internet strategy which focus on . Second part contains analysis of the current state of information systém.
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The Analysis of Marketing Project of a Company
Runštuk, Zdeněk ; Šabat, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing campaign of a company XY. Concentrated on self-employed persons and people with small bussinesses, who does not know the company or are not in business contact with. The goal of this thesis is to evaluace this strategy. Thesis is devided to free parts. Theoretical part is dealing with terms needed for easier understanding of issues and explaining of each isme. It deals for example with basic ways to gain contacts, making interests of potencial customers, it explains concepts such as marketing mix, propagation, telemarketing or direkt marketing. Second practical part has duty to describe marketing campaign from contacting of target groups to processing the progress of promotion events. Third part evaluates access rate of campaign and offers personal ideas to improve the campaign.
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Analysis and Performance Increase of e-Commerce Shop Through Digital Tools
Chalupa, Patrik ; Schüller,, David (referee) ; Chlebovský, Vít (advisor)
This thesis deals with digital tools that are used in the performance marketing concepts. At the outset characterizes an Internet marketing and provides various forms of advertising on the Internet. The practical part is devoted to analysis of Internet business Planetaher.cz, which is based on an online marketing strategy designed to increase the volume of visits and sales in the e-shop. The practical part is focused on the scoring method of risk management in project management. At the conclusion suggests a few recommendations, which hold for further streamlining the entire Internet business.
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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