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Cultural Monuments and their Role of Regional Development
Šuláková, Petra ; Krbová, Jana (advisor) ; Štěpánková, Monika (referee)
This thesis deals with cultural monuments and appreciation their importance in regional development. This work monitors microregion Pelhřimov. The main goal of this thesis is analysis of position cultural monuments and finding their importance in microregion Pelhřimov. This goal reaches with questonnaire survey and quided interview. Additional goal attendances by selected subjects. Partial objective is analysis of secondary data in strategic planes and financial mechanisms that is as instrument to achievment the main goal.
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Analysis of motivational factors for visits to cultural events
Krčmářová, Vanda ; Černá, Jitka (advisor) ; Roll, Marek (referee)
The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.
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Use event marketing in marketing program
Vančurová, Vendula ; Hesková, Marie (advisor) ; Slabá, Marie (referee)
The aim of bachelor work is to introduce the event marketing, defining its objectives and understanding of the substance. The first part deals with the theoretical perspectives on event marketing, its importance, role in the communications mix and its place among the four P. The second part looks at the experience of event marketing. As a case study presentation was chosen by INTERNET CZ, as, and its participation in the Forum Invex Forum in Brno. Part of this work are the results of a questionnaire survey.
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Value of gender stereotypes in Marketing
Šimíková, Kristýna ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This dissertation addresses the role and value of gender stereotypes in Marketing. The objective is on the one hand to chart male and female imagery in advertising and on the other to establish consumers' attitudes to this imagery, thus enabling a comparison of these outcomes. The first, theoretical part of the dissertation depicts the status of men and women in society and how advertising seeks to reflect this, and in addition describes the research methodology employed in the second, practical part. This latter part comprises a questionnaire survey and an advertising content analysis, and concludes with a comparison of the mentioned surveys.
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Evaluation of the environmental good - The Eastern Slovak dam Ružín
Kožariková, Veronika ; Dvořák, Antonín (advisor) ; Hadrabová, Alena (referee)
The main purpose of the diploma thesis is to determine the willingness of people visiting the Eastern Slovak dam Ružín to pay for improving water quality, namely for the environmental good. Willingness to pay is determined by questionnaire investigation the contingent valuation method. Dam is a public good, which has no owner. We all use it without someone to care for it. This use is not positive, but negative in terms of pollution, clogging of toxic sediments. The theoretical part is devoted to construction and the need to build dam as well as environmental problems, which occur at the dam. This is related to the problem of public good and "the tragedy of the commons." There are the contingent valuation method and development of the questionnaire described at the end of theoretical part. The practical part consists of the evaluation questionnaire investigation and the linear regression model in terms of the parameters under which they were created identifiers variables and point estimates. Finally, it is converted by statistical analysis of the impact of variables on the amount that people are willing to pay.
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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia
Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region.
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Motivation and stimulation of employees
Hořejší, Renata ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
This bachelor thesis deals with the motivation and stimulation of employees at the University of Economics in Prague. In the theoretical part are determined the basic concepts of motivation and are presented some motivational theories. In the practical part are mapped the motivational instruments, that the school uses and there is processed a questionnaire survey. The aim of the work is to analyse the motivational system at the University through this questionnaire survey and suggest solutions that help improve the system of motivation and thereby increase employee's satisfaction.
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Corporate culture in selected company
SRNKOVÁ, Alexandra
The majority of the work is devoted to the study of theoretical bases of corporate culture. In the practical part, I focused on the research of corporate culture of one specific company. I tried to identify the corporate culture by using a questionnaire form, studying company?s documentation and interviewing the company?s management. Based on this investigation, I drew a conclusion that the corporate culture of the selected company is most similar to "role culture" and "culture of hard work". The questionnaire showed that each employee knows his role in this company. The behavior of workers in role culture is expected, clearly defined by job description and set standards. I chose "a culture of hard work" because the risk is low and market feedback is fast. An important aspect of this culture is a focus on customer satisfaction and customer needs belong to long-term objectives.
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