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The Analysis of Communication Activities of the 65th Berlinare in 2015
Klčová, Alena Daniela ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
Bachelor thesis "The Analysis of Communication Activities of the 65th Berlinale in 2015" deals with the communication activitie's choices in cultural sphere concretely on the example of the film festival Berlinale. Thanks to the analysis of communication activities of Berlinale 2015 a reader is shown the substance of communication and marketing mix and why these activities are so important for the communication with the general public. Theoretical part of the thesis describes Berlinale's history and characteristics, which is the key core for both the present and the future communication. It describes the influence of the festival on cultural sphere trends. Moreover, it focuses on the meaning of art marketing and film marketing for film festivals and on which principles these branches stand and how or why are these substential for film festivals. Next part of my bachelor thesis is dedicated to marketing mix and the sole comunnication activities of the 65th Berlinale not only in theory, but also practically. Bachelor thesis contains the SWOT analysis of the film festival and it also marginally focuses on the impact that Berlinale has on Berlin's tourism, which is nonetheless sometimes disregarded and overlooked despite it's relevance. In the conclusion the thesis contains the evaluation of...
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Karlovy Vary International Film Festival's reflection in the news of Czech news agency
Zumrová, Michaela ; Trunečková, Ludmila (advisor) ; Šobr, Michal (referee)
Bachelor's thesis Karlovy Vary International Film Festival's reflection in the news of Czech news agency (ČTK) deals with traditional cultural occasion in Karlovy Vary an its reflection in the news of the biggest press agency in the Czech republic. This important cultural occasion in bath metropolis can compare with much bigger film parades in Europe - as famous film festival in Cannes or Berlin. Besides the films every year there are also many film star guests and other important people from film industry. Because of that Karlovy Vary International Film Festival is always very attractive for many fans and also journalists. Especially for journalists for journalists - how sometimes the agency redactors are called. Besides the content of the released news this thesis also deals with their formats and chosen metadata. Focuses on frequency and intensity of news of ČTK in various pursued periods of year connected with the festival. Besides the quantitative analysis the last year of the festival thesis also deals with comparison of news production of the agency from years 2004 and 2009. The main goal is to trace possible changes in content of released news, choosing their metadata, frequency or intensity. In every pursued period of year I used graph for better visibility of the frequency of released...
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Marketing research of visitors'satisfaction at sport and music event Bm(X)treme fest 2013
Čermák, Roman ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Marketing research of visitors'satisfaction at sport and music event Bm(X)treme fest 2013 Objectives: The goal is to analyze results of visitors'satisfaction research. Furthermore, on the basis of the results obtained to develop proposals which should be directed to increase of visitors' satisfaction. Methods: Visitors satisfaction research has been done by electronic questioning. Research sample was randomly selected from the visitors of that event. Results: The obtained data are arranged in tables and graphs in the analytical part. In each of researched areas has been found few unsatisfied visitors, therefore are some suggestion to improve event. In general were visitors satisfied with the event and some research hypothesis has been disproved. Keywords: Sports marketing, marketing research, satisfaction, festival, BMX
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Prague Theatre Festival of Geman Language and it's Meaning for Czech- German culture Relations after 1989. The Reflexion of Historical Context
Hložková, Dominika ; Pelánová, Anita (advisor) ; Kunštát, Miroslav (referee)
The thesis entitled: "Prague German Language Theatre Festival and its Importance for the Czech-German Cultural Relations after 1989. Reflection of the Historical Context." deals with the topic of German culture in the Czech Republic, both in the past and today. The look back in time is supposed to help answer the question, whether the festival is a mere export from German-speaking countries, or whether it managed to build on important cultural tradition of so-called German Prague, which was here in 1918-1939. The subject of the analysis is, apart from a history of German theatres in Prague, primarily the Prague German Language Theatre Festival. In the first part of the thesis are described, based on numerous sources, German cultural efforts in the Czech Republic in a period from the end of the First World War, is since 1918. The second part deals with the Prague Theater Festival and is delimited to the first 15 years of its operation, ie the years 1996 - 2010. This part is mainly based on internal documents and interviews, which were provided by the festival organizers. The third part is focused on the reflection of this cultural event in the press, both in Czech and in German. Emphasis is placed on the first year of the festival. Analysis of the reflection in the press aims to find out which...
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Media promotion of a music festival on social networks and Internet
Režný, Daniel ; Čermák, Miloš (advisor) ; Vedral, Jan (referee)
I have chosen the topic of my thesis - music festivals promotion on social networks and the Internet - for one simple reason. I have been interested in the activities and events on the music scene for a long time, I am a team member of the band Wohnout and in the summer festivals are my daily bread. As soon as the weather gets warmer, the music business begins producing different events in large quantities. Every week dozens of various concerts and music events take place all around the country, ranging from small local ones to large cultural events of nationwide importance. The aim of my thesis is not only to describe the way a festival " gets to people" in general, but to show how cultural events and the media may be interconnected and how /or if they can profit from this cooperation. I was also trying to find out how the media partnership between a festival and a medium affects the content of the news related to the topic presented in the medium, and if there exist some unwritten rules that the two "partners" keep to and that could be problematic from the point of view of journalism ethics.
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Theatre fair
Pantáková, Magdalena ; Christov, Petr (advisor) ; Jiřík, Jan (referee)
The thesis is focuses on "Theatre Fair" opened air cultural project which took place in the second half of nineteen eighties in Prague, where different art groups connected and integrated their performances. The goal is to introduce Theatre Fair and, concentrating specifically on theatre, examine how Theatre Fair participated in the new era of "non-concrete theatre" in The Czech Republic. There is a focus on the birth and structure of Theatre Fair, which is based on factual information. The text centres attention on each individual art group and its performances. It will bee seen that these performances are characterized by, and based on, historical theatrical inspiration. The thesis also addresses non-theatre areas such as music, visual arts and photography, which influenced the final shape of the project. It also reflects the activities that Theatre Fair engaged in on foreign tours. A considerable part of the thesis focuses on the characteristics of Theatre Fair and its theoretical basis. The project "Theatre Island", which followed the original Theatre Fair, is also considered in this thesis. In considerations of the distinctive visual art style of the project, a picture appendix is included in the thesis.
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The Proposal of Communication Mix for the Event Hip Hop Kemp
Škrlant, Jan ; Kejklíčková, Petra (referee) ; Navrátilová, Ludmila (advisor)
This bachelor thesis is focused on the communication mix of the specific event Festivalpark company. The first part contains explanations of the theoretical knowledge related to the topic. The second part is focused on application of these knowledge and analysis of existing communication mix. Based on the findings own proposals of communication mix are created in the last part of the thesis to improve marketing communication for next years of the event.
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