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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Proposal of change company organization structure
Svobodová, Elena ; Heinl, Zdeněk (referee) ; Heralecký, Tomáš (advisor)
The aim of this diploma thesis is to suggest new organization structure in the industry company, the main is to focus on individual organization components and to specify goals, which would be achieved by this restructure. The proposal of new enterprise organization structure is made on basics of analysis of present situation in company, provided information and internal sources from employees and Management Company. In scope of this diploma thesis I suggested new organization structure, which faces to improve of its efficiency – decreasing of costs and increasing of productivity.
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Marketing research
Skopalová, Michaela ; Soušek, Miloslav (referee) ; Šimberová, Iveta (advisor)
This thesis presents analyse of chinese market in segment of heating body with object evaluate possibility to enter on this difficult market from czech company. At beginning of thesis are drawing up basic theoretic data which constituting base of market research. In the first the practical part appreciates position of company on the czech market and also inside analyse was made out. Individual variables, which could influence successfully activity on chinese market are revaluation in the part of foreign´s marketing research . Basic articles for business on chinese market are set out in this partition. The pieces of knowledge which create recommendation for company from the question if the company have establist or not, formulated on the basic of finding marketing research.
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Strategic Analyse of the company Carla, Ltd.
Hoang, Tuyet Nhung ; Boukal, Petr (advisor) ; Štamfestová, Petra (referee)
The aim of the thesis is the implementation of the strategic analysis of the company Carla, Ltd. for the period 2010 - 2014 from the perspective of an external analyst. Bachelor thesis is normally divided into two main parts. In the theoretical part the methodology of the analysis of internal and external business environment. In the practical part, the company and its general characteristics. Followed very strategic analysis, within which to apply their theoretical knowledge. It also includes financial analysis, which is used for assessing the financial health of the company. The knowledge gained throughout the analysis results in a SWOT analysis, under which it is proposed any changes and recommendations for creating business strategy.
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Marketing Strategy of the Secondary School Ceske Budejovice
Lundáková, Kateřina ; Král, Pavel (advisor) ; Novák, Michal (referee)
The main topic of this thesis is marketing communications of Gymnasium Olympic hopes in České Budějovice. The first part deals with the theory, which is focused on school communication mix, the school's image and marketing strategy. Then this thesis present actual marketing activities of school, describes the SWOT analysis and shows realisation of questionnaire survey and its post evaluation. Heart of the thesis is proposal of specific marketing strategy for GON, which is based on the results of the analyzes.
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Tourism product in tourism infocentre Jihlava
PŮŽOVÁ, Lucie
The scope of my work was to analyze the current tourist trade products in the tourist information centre and to carry out a research of demand and supply of the products of the tourist information centre. It was necessary to elaborate a situation analysis and an analysis of the tourist informational centre. In the situation analysis, it was important to elicit the position of the Vysočina Region and the city of Jihlava in the tourist trade, the visitor attractions and others. Another analysis was the Boston Matrix that demonstrates the product growth rate and the demand after the tourist information centre products. From the Boston Matrix, the importance of particular products and their current market situation was detected. For a wider obtaining of information about the tourist information centre, the SWOT Analysis was elaborated. From the SWOT Analysis, there result the inner (strong and weak points) and outer factors (opportunities and jeopardies) that influence the information centre. From the marketing research that was realized in the form of a questionnaire inquiry and was aimed at obtaining the information about tourists{\crq} satisfaction with the tourist information centre and with Jihlava, I learned that the most sought-after services of the tourist information centre was the sale of admission tickets and information about the town and its sights. The main aim of this dissertation was a proposition of some new types of products the visitors of Jihlava call for, which resulted from all the carried out analyses. The most importat part of the work was the questionnaire inquiry. The new products I proposed are a cycle track through the surroundings of Jihlava and a cyclemap.
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ECONOMICAL ANALYSIS CHOSEN FIRM
BOŘILOVÁ, Lenka
Graduation theses solves economical development chosen woodworking firm. Period of this analyse is five years. It is about change of production strategy and effect on this resolutions on profit figure and incomes. There is short description of firm and economical situation in this period. Purpose this work is give trends, use known methods and implements financial analyse by the help of obtained informations from chosen firm and present this to practices with nominated trends to innovation situation.
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Conditions of development of small company in tourism
ZIEGLER, Tomáš
This bachelor work is about condnitions of development of small and middle companies in tourism. The objective of this bachelor work is to evaluate conditions of development of guest-house Yetti, analyse position of this company in competition, analyse management system, evaluate possibilities of use of operating aids and suggest solutions of further development. Guest-house Yetti was founded in 2003 and is situated in Jizerské hory in a small village called Horní Maxov. When Yetti came to Horní Maxov its strategy was very well able to compete and had a lot of satisfied customers. But after few years the interest of customers began to fall down. Why did it happen? It appeared that good idea is not enough to be successful in business. Good directing is important for business as well as competitive advantage. This bachelor work is evaluatng a marketing mix of guest-house Yetti. Produckt, price and people seems to be all right but place, promotion, packaging, partnership and programing are uncared. Business for own account in tourism is not easy, it has many obstackles and many oportunities. It takes a lot of energy and time, but business for own account gives the businessman freedom.
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