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Public relations strategy
Novosadová, Petra ; Kašparová, Eva (advisor) ; Hrozová, Silvie (referee)
This diploma thesis deals with the question of Public Relations strategy planning for a company operating in the field of providing travel services. The objective of this thesis is to create such a strategy based on primary and secondary data we have gathered. When doing so we consider the key areas first on theoretical grounds, and then apply them into practice. The outcome of this work is a tailored propsal of Public Relations strategy for a particular business.
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New approaches to construction of vehicles insurance
Čápová, Markéta ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
This thesis describes new possibilities that can occur at construction of motor-vehicle insurance on the worldwide market. In Czech republic there has been insurance liability for damage incurred running vehicles and wrecking crane insurance till now. Abroad indeed begins extend unprecedented product of motor-vehicle insurance known as Pay As You Drive that derives benefits from absolutely new methods at construction insurance.Insurance is invoiced on the basis of real mileage.For data gathering there are exploited different counter circuit functional mainly on the basis of GPS navigation.Aim of diploma work was analysis of this new kind of insurance, evaluation of its fruitfulness, serviceability and possibilities of its aplication in Czech republic.At the end of my thesis there was effected analysis of GAP insurance that can be negotiate in Czech republic already. GAP Insurance there has been like form of additional insurance to all-risk insurance. It covers difference in acquisition price of new vehicle and its actual market price that the classical all-risk insurance doesn't cover.
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New trends in international transport of goods
Vajdík, Marek ; Sato, Alexej (advisor) ; Krajsa, Patrik (referee)
The aim of my bachelor thesis is to give comprehensive information on emerging trends in international transport. The work adverts to international carriage of goods and transport services globally as the essential elements of the world economy. One part is devoted to new trends in the development of legal and institutional framework besides the technological advances in the various modes of freight transport. Another topic is the analysis of transport and storage devices with the auxiliary view on containerization which together with the multimodal transport represents the most important aspects within past fifty years. The last part of this work points to information technology utilization in order to maximize efficiency and safety of traffic.
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Children tourism and the role of children animation
Kráľová, Ľuboslava ; Kiráľová, Alžbeta (advisor) ; Indrová, Jarmila (referee)
The animation in tourism industry is the element giving a soul to tourist resorts and free-time destinations. It is the architect of genius loci. It inspirits the places and guarantees the moments full of fun and new experiences. In this way one accurate animation should look like. An appropriate form is ensured by the professional free-time entertainers. Hence the fundamental aim of this bachelor thesis is to explore the issue of children's animation, their specifics and clear-up demands of children. It pursues children as the future guests. Examining their requirements and fastidiousness so that kids', parents' and a keepers' satisfaction is achieved. Animation as such is one of the most perspective services of modern tourism and it is expected that new animation programs will enter the domestic market of tourism as well.
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Bank charges related to the current account
Mazancová, Hana ; Hradil, Dušan (advisor)
This bachelor thesis named "Bank charges related to the current account", describes banking facilities and charges, which are offered to current account. This thesis aim is the description of primary bank charge types and their comparison among selected Czech banks. The outcome is to choose, which bank offers its services cheaper and then to find the possibility, how to decrease bank charges. The way how to achieve the result, is to analyse bank tariffs and to create fictive bank client.
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Analysis of tour operators’ supply in reference to selected territory - Slovakia
Nogeová, Andrea ; Petrů, Zdenka (advisor) ; Strakova, Ivana (referee)
The diploma work analyses the Czech tour operators' supply in reference to the territory of Slovakia. The work finds out, what kind of tours tour operators offer and if there are differences among the tours. The tour operators' supply is then compared with the primary tourist supply of Slovakia. Its goal is to evaluate how much the tour operators' supply covers the potential of selected territory. In addition a survey in the form of a questionnaire is used to find out why Czech citizens don't use tour operators' services when traveling to Slovakia.
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Influence of SOA on SAP Enterprise Information Systems
Michalička, Jan ; Svatá, Vlasta (advisor) ; Cihlář, Antonín (referee)
This work deals with Service-Oriented Architecture (SOA) and its impact on SAP products. In the first part of the work we are outlining the development of information systems architectures, after that describing SOA architecture, its basic concept, benefits and risks, ways of implementing and other connections. In the next part we are introducing the SAP company and its big historic moments from the beginning till present. We are analyzing the impact of SOA on SAP product and introducing new solutions -- architectural concept Enterprise SOA and application and integration, service-oriented platform SAP NetWeaver. We are discussing its development and its future. In the last part we are demonstrating practically these new solutions.
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Foundation of tall buildings
Kubínek, Michal ; Nováček, Jan (referee) ; Zich, Miloš (advisor)
The diploma thesis describes design and assessment of foundation of tall building. Existing reinforced concrete slab-pile foundation structure was assessed as unsatisfactory at the ultimate limit state. Design of two new options was processed: slab-pile foundation with adjusted slab thickness and slab foundation without piles. Both options were assessed at the ultimate limit state and the serviceability limit state. Foundation options were designed as water-impermeable structure of white tank and meet requirements for this type of structures.
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Analysis of impact of new software distribution models on company IS/ICT management
Polanský, Ondřej ; Voříšek, Jiří (advisor) ; Vít, Miroslav (referee)
Diplomová práce se zabývá modelem distribuce aplikační funkcionality formou služeb (SaaS ? Software as a Service), transformací trhu s IT dle tohoto modelu a dopadem těchto změn do sféry řízení podnikové informatiky. Cílem práce je co nejlépe anticipovat dopad transformace IT průmyslu právě do oblasti služeb a na základě výsledků této prognózy odvodit nejvýznamnější změny, kterými projde jak samotná podniková informatika, tak způsob jejího řízení. Popis transformace IT průmyslu je možný na základě identifikace nejzávažnějších současných problémů tohoto průmyslu a popisu těch současných trendů, které k této transformaci směřují. Změny podnikové informatiky a jejího řízení jsou popisovány na základě vývoje od doby vzniku moderních podnikových informačních systémů (tj. počátek 90. let 20. století), s tím, že je kladen důraz na ty nejzávažnější problémy integrace IT do struktury podniku a nejvýznamnější metody, které se na řešení těchto problémů uplatňovaly či uplatňují. Velký důraz je v práci kladen na korporátní důsledky těchto změn, takže každý významný diskutovaný aspekt je zkoumán mimo jiné z pohledu jeho vstřebávání trhem či samotnou organizací, a to především z hlediska porovnávání nákladů a přínosů. Přínos práce spočívá především v analýze dopadů změn trhu s IT na subjekty na trhu působící, tedy jak na nabízející tak na poptávající. Z hlediska strany nabídky jde především o sekce věnující se vzájemným vztahům mezi poskytovateli aplikačních služeb (sdružování do tzv. SaaS platforem) a také nástupu celého modelu (viz např. tabulka 4.2 na str. 41). Z hlediska poptávajících na IT trhu, tedy z hlediska řízení podnikové informatiky, je přidaná hodnota práce především v těch částech, které se věnují možnému navázání SaaS aplikací na model řízení IT služeb, a dále např. integraci SaaS aplikací z hlediska uživatele (část 6.4.6). První tři kapitoly práce se zabývají úvodem do celého konceptu poskytování aplikační funkcionality formou služeb, současnému IT průmyslu a jeho problémům a také pravděpodobnému vývoji celého tohoto nového segmentu. Další kapitoly obsahují nejprve charakteristiku současného řízení podnikové informatiky a také aplikaci výše zjištěných poznatků o SaaS modelu na podnikovou informatiku. Poslední kapitola je orientována praktičtěji a obsahuje zjednodušený popis metody definice IT služeb v podniku a tvorby katalogu služeb.
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Analysis of the Communication strategy of ČSOB, a.s.
Le Thi, Huyen ; Zamazalová, Marcela (advisor) ; Bradáč, Jan (referee)
This thesis deals with the banking market and it is focused on the account in the Czech Republic. The aim is to assess the impacts of the chosen communication strategy on the target group in connection with the launching of new products. The first part focuses on selected theories. The second part deals with the Bank itself and analyzes the current communication strategy. The last part research examines the effectiveness of communication campaign and the impact of the new strategy on changes of consumer perceptions and decisions. Besides the data gained from the primary research, there were a lot of secondary data such as an internal company data and data from the research of MML-TGI or data from Nielsen Admosphere that were used also as well.
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