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Tablet journalism in the Czech Repubic and Europe
Horňáková, Marie ; Hájek, Roman (advisor) ; Jirků, Jan (referee)
This bachelor's thesis focuses on tablet journalism especially in the Czech Republic and Europe in general. It consists of theoretical and practical part. Theoretical part contains description of history of tablets and also reasons why journalists had seen big potential in the device even before it was launched. It also summarizes first attempts in the field of tablet journalism, successful and unsuccessful. I also describe recommended methods in tablet journalism from which I consequently create criteria for examination of five European tablet magazines - Czech Headliner, British Photography Week, Spanish Don and Marca Plus and German SisterMag. There are seven criteria, simplicity and clarity of user interface, suitable design, implementation of touch, implementation of multimedia, presence on social media and personalization of content. Theoretical part also introduces chosen magazines and media market in their countries. Practical part aims to discover how the magazines follow recommended methods in tablet journalism. I always compare five latest issues of the magazines. I use method called comparative analysis and described criteria. Findings are described in text form and also in a chart.
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Analysis of a selecter period of Polaroid company and usage of instant photography as a marketing toll
Krchová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
This thesis discusses marketing communication of Polaroid company and also defines and describes the usage of instant photography as a marketing tool. Polaroid company, one of the most iconic brands thanks to its founder, Edwin Land, is popular for their unique instant cameras and an instant photography, which is still popular today. First part of this thesis describes the origin and history of the company. It describes first intentions and talks about reasons that stood before the idea of establishing the company. It also focuces on history of the company and introduces all the important cameras during its evolution. The second part of this thesis defines company as a brand and describes its marketing communication in a wider range and focuses closely on the visual communication of two periods of the company's history. Period from 1960 to 1990 was the most succesful period of Polaroid company. The other period, from 2007 to 2017, was much more different though. Polaroid company started working as a licensing company and it changed the face of an instant photography and also changed the ways of using it. This thesis describes and analysies those periods, puts them in contrast and compares them. It also discusses practical usage of instant photography in marketing communication and shows that usage...
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Reader's perception of printed and displayed text
Piskáčková, Klára ; Drobíková, Barbora (advisor) ; Bouda, Tomáš (referee)
(in English): This thesis is conceived as a metareview of research on differences in perception, understanding and retention of text on various display media. It summarizes the results of the most interesting and most relevant research on this topic conducted since the 80s to the present. Even though it is difficult to summarize the results of individual studies, mainly because of differences in research methodology and differently chosen tested samples, we can say that the main finding of this metareview is that display technologies that are available these days have no negative effect on eye fatigue, reading speed, perception, understanding or retention of text. Theoretical part of this thesis is followed by practical part that consists of three short experiments performed on a small sample of participants. First of those experiments studies differences in reading comprehension and retention among high school students, second experiment focuses on differences in reading speed on different media and subjective evaluation of eye fatigue, and the third experiment is an online form about subjective preferences of study materials among learners.
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Development of the Sport Magazin journal in the years 1997-2012
Molitoris, Andreas ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis examines the journal Sport Magazine-a Friday supplement of Daily Sport-from 1997 to 2012. The introductory part of the thesis deals with the history of the journal and its publishing company, using MML research and other surveys to determine which sports were popular among readers and which themes readers prefer in the magazine. The thesis follows the development of the magazine at five-year intervals. It analyses the content of all magazine editions in each of the years 1997, 2002, 2007 and 2012, and attempts to define the range of the magazine - to which sports themes was the magazine devoted, regular sections, and what was the proportion of advertising. In the end, all years are compared and the thesis observes the development of the magazine over the entire fifteen-year period.
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Printed DIY media in information age: how Web 2.0 influenced culture of fanzines
Hroch, Miloš ; Turek, Pavel (advisor) ; Švelch, Jaroslav (referee)
The thesis aims to explore changes in the production of music fanzines brought about by the advent of new media. Fanzines are defined as nonofficial magazines published independently in compliance with the code of DIY ethics. The theoretical part of this work focuses on the history of fanzine production as well as on concepts of alternative media, which is necessary in order to examine the current state of the aforementioned alternative media sphere. Furthermore, the theoretical part describes fans' behaviour, as they are the most prominent representatives of active audiences. This behaviour is a key to understanding the motivation behind fanzine production as well as the nature of media communication in the cyberspace, where boundaries between producers and consumers of media messages disappear. The main part of this work analyses interviews with ten figures from the Czech community of both pre-internet authors and those of post-internet era, the latter being used to internet communication. Described discursive patterns reveal the existence of two separate worlds: traditional fanzine community and online environment, coexisting in mutual awareness. Yet the former strives to guard its boundaries, protecting its products from the internet, albeit oftentimes entering the virtual space in search for...
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Bohumil Modrý and his fate in literature and media coverage
Jakubec, Dominik ; Čeňková, Jana (advisor) ; Němcová Tejkalová, Alice (referee)
This Bachelor thesis focuses on research of the image of Czechoslovak ice-hockey goalkeeper Bohumil Modrý in literature and contemporary print. After describing the fate of Bohumil Modrý, I focus on the analysis of contemporary daily print, namely Rudé právo, Mladá fronta and Československý sport, in which I research the amount of informations publicated in named daily print and the differences between them. While analysing the daily print, I will focus on few specific periods - 1947 and 1949 ice-hockey world championships, 1948 olympic games, March 1950 in which Bohumil Modrý and his former teammates from national ice-hockey team were arrested, October 1950 in which the court hearing took place, their release from jail in early 1955, death of Bohumil Modrý in July 1963 and rehabilitation of Modrý and his once convicted teammates in July 1968. The third part of the Bachelor thesis follows Modrý's image in the book Jáchymov by Austrian writer Josef Haslinger. It is a novel which was written with help of Bohumil Modrý's daughter Blanka and follows more different storylines, but the main one focuses on the fate of Bohumil Modrý. In this part of my Bachelor thesis I focus on comparation of the informations contained in the novel and those found in specialised literature. In the conclusion of this work,...
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Jaroslav Salda. Portrait of Print Titan
Škrabalová, Iveta ; Vaněk, Miroslav (advisor) ; Houda, Přemysl (referee)
Abstract in English language This work depicts the life story story of a "self-made man" Jaroslav Salda, the creator and director of the Melantrich, the biggest printing company in Czechoslovak time of so called First Republic. It is doing so by compiling interviews with period witnesses, archival documents and literary sources. Each chapter is a part of the answer to the question: How is it possible that the illegitimate child without funds and university education had become the man with extensive expertise, the frequent guest of Ministers and the President and the powerful head of the media industry? This text as a whole, firmly tied to the history of the Czech nation and Melantrich, reflects the experience of the man who dedicated his life to building, because he considered the constructive, innovative, diligent and hard work the main means of fulfillment in life and the key to success. It shows a person which embodies the adage: Where there is a will, there is a way. Key words Jaroslav Salda, Melantrich, Czech National Socialist Party, Ceske slovo, Svobodne slovo, Hvezda, Vaclavske namesti, a time of so called First Republic, capitalism, business, director, print, newspapers, Publishing Company, resistance activity.
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Social and political role of the revue parliament (1921-1936) and its position on the media market during the first republic in Czechoslovakia
Bajerová, Markéta ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The Diploma Thesis named Social and Political Role of the Revue Parliament (1921-1936) and its Position on the Media Market during the First Republic in Czechoslovakia describes the role of the revue Parliament on the media market in the First Republic in Czechoslovakia. It introduces the period of the First Republic as time of alignment and stabilization of the new country based on democratic principles which were mirrored also in the then media creation. That was characterized by extensive diversity although having been subject to a censorship - in which numerous journals with various specializations and ideological values were finding their place. The Parliament, which I focused on, was significant by being published in the homonymous institution and specialized primarily in sociopolitical topics. It is obvious from its content that it set itself the task to defend an independent position of the republic and to introduce the public to its law and political culture. Whereas the lack of materials about the journal I decided to define it completely. Primarily I used the journal itself and archival materials of the National Archives. I focused on figures who were creating this journal, on the frequence of its publishing, organization and financial matters and especially on the analysis of its...
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Expatriot Communities in Argentina and their journal Nová Doba
Lokšová, Veronika ; Opatrný, Josef (advisor) ; Binková, Simona (referee)
(English): This diploma thesis called "Expatriot Communities and their journal Nová Doba" deals with the issue of emigration to Argentina. In the first chapters mentions causes of the emigrations, legislations of the czech emigration and first settlement by the Czechoslovak expatriates. It provides informations on Czech expatriates and their expatriates associations. The practical part of this thesis was elaboration of their journal called Nová Doba. The journal is divided into several sections, which are processed in detail. It also includes analysis of advertisements, invitations and advertisements that appear in the magazine New Time. Key words: emigration, expatriot communities, print, journal called "Nová Doba"
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Development of medical advertising in printed media-comparison between periodicals "Světozor" and "Týden"
Kadlec, Michal ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
This diploma thesis observes representation and evolution of medical advertisement, products and services in print. This evolution is shown on comparing the two eras, the "first republic" and modern Czech Republic. The studied years of 1928 and 2008 demarcate the period of 80 years of transformation of advertisement market, but some of the rules are the same. The goal of this diploma thesis is to describe contemporary advertisement in chosen printed media, the magazines for public without specialization or further attributes "Světozor" and "Týden" serve for the research. The thesis observes which services and products were offered, in context of what and which methods were used. The text goes on from introduction to the topic and issues and analysis of particular samples from magazines to their comparation. The results of diploma thesis is the evaluation of used rules, according to the media themselves and the timeline. Thesis deals with the regulation of medical advertisement aswell. To compare them and increase the number of samples, the advertising of cosmetics sold in pharmacies is added. .
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