|
|
Strategy of Small Company Development
Kolářová, Ivana ; Mucha, Martin (referee) ; Koráb, Vojtěch (advisor)
The master's thesis is focused on development strategy of a small company. First we describe theoretical knowledge, then we form suggestions, based on an analysis of current company state. The thesis also consists of proposals, which lead to better competitive advantage of the company and more efficient execution of product sales.
|
|
|
Development of Recruitment Process
Štulíková, Marie ; Záruba, Petr (referee) ; Zich, Robert (advisor)
This Master´s thesis deals with the analysis of recruitment process in a production company. It contains the recommendation and the new proposals of solution which will be determinate in development of recruitment process. This can be more superior for the development of the whole process and for the company as well.
|
|
|
Student information WWW system
Šír, Michal ; Fiedler, Petr (referee) ; Bradáč, Zdeněk (advisor)
My work contains a classification of a single editorial systems, possibly used during the Advertisement and the Auction system. There is a resolution of creation of the Advertisement and the Auction system, which should be used by the VUT in Brno city. The system is proposed to keep up design of the official internet pages of VUT Brno. A part of this document is generator of the administrative systems, able to generate the internet web pages to repair the small and middle MySQL databases.
|
|
|
Recruitment and selection process of employees in the company KOVOSVIT MAS, a.s.
Tučková, Adéla ; Palíšková, Marcela (advisor) ; Němec, Otakar (referee)
The aim of the Diploma Thesis is to analyze the recruitment and selection process of employees in the company KOVOSVIT MAS, a.s., identify its strengths and weaknesses and propose measures to improve its effectiveness. With the questionnaire survey there is also examined satisfaction of employees with the company's process of recruitment and selection of staff. This thesis is divided into two parts - theoretical and practical. The theoretical part is based on the theoretical background. The findings of this part are also applied in the practical part. In the practical part, there is introduced company KOVOSVIT MAS, a.s., the structure of its employees and the system of recruitment and selection of employees, which is established in the company. Then the questionnaire survey is evaluated, which examines the attitude and satisfaction of the workers with the system of recruitment and selection of employees in the company. In the last part there is a formulation of its strenghts and weaknesses and proposition of measures which could lead to its improvement.
|
|
|
Advertising in Czechoslovak Newspapers between the Wars
Požárek, Martin ; Szobi, Pavel (advisor) ; Váňa, Daniel (referee)
The diploma thesis focuses on advertising in selected newspapers in Czechoslovakia between the wars. Analyzed advertisements are compared with historical knowledge and consider as a reflection of the economic, social and political situation. According to the knowledge, the period is divided into four parts which show different developments. Advertisements are analyzed and compared between these parts. In each of these parts are described advertising sections the most typical for particular period, which are often related to the economic, social or political situation. The work, for example, observes correlation between amount of advertisements and economic growth or crisis. The work also examines a reflection of the technological development and modern civilization progress. The most frequent products and brands are described as well as social trends and customs, which we can induce from the advertisements. Further there is the analysis the qualitative progress of advertising. Last but not least, there is a comparison of content and the amount of advertising among the analyzed newspapers.
|
|
|
Analysis of staffing employees in the company VIGOUR a.s.
Šmídová, Zuzana ; Němec, Otakar (advisor) ; Felzmannová, Hana (referee)
Master's thesis deals with theoretical analysis of tools and methods for staffing employees. It also describes the use of these methods in practice. For this purpose was chosen the company Vigour, which employs specialists working in the field of information technology. The presented methods and tools used in practice are confronted with the described theoretical knowledge and the results of the survey. This was done within the company at two levels - between employees and managers. The aim of confrontation is to identify weaknesses, including proposals for mitigation or elimination.
|
|
|
Internal environment of selected company and its evaluation
TŮMOVÁ, Lenka
In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.
|
|
|
Media planning (with focus on print media planning)
Vyskočilová, Hana ; Koudelka, Jan (advisor) ; Lašek, Ladislav (referee)
One of the main goals of this Master's Thesis was to characterize the process of media planning and its organization, to determine the factors influencing this process and get to know the specifics of print media planning. Diffrent sources of information were used to study the process -- available literature, available analysis of the media market in the Czech Republic and also practical experience of media planners. Another important goal was to propose a media plan Spring 2004 for the Open University Czech Republic o.p.s. The analysis shows that media planning is very complex process involving many individual steps. The starting point is a deep analysis of the company and product. The next important step is then a selection of appropriate media strategy and creation of the the most effective media mix. During the print media planning must be taken into account factors such as the creativity of advertising, its format, campaign timing and the content of communication. In the practical part the Open University media plan for print and electronic media was designed. The media type has been chosen according to the target group of the potential students. The plan is based on the real situation of the company and therefore, together with other proposals for changes of the corporate communication, in the next period feasible.
|
|
|
Methods of getting employees
Karasová, Jana ; Šikýř, Martin (advisor) ; Kinkorová, Monika (referee)
Práce analyzuje vhodnost zvolených metod získávání pracovníků výroby v podniku Faurecia. Jedná se o metody agenturní zaměstnávání, spolupráce s úřadem práce a inzerování nabídek práce. Důraz je kladen nejen na samotnou popisnou analýzu těchto metod, ale i na ukazatele efektivnosti získávání pracovníků; ukazatele času, finančních nákladů, produktivity a kvality.
|
|
| |
guest ::
