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Draft of Optimization of Web Application for B2B
Kovařík, David ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The purpose of this thesis is to design optimization of a webpage application designated for the B2B sector, which should improve a user experience in a significant way. A user experience issue was solved by analytical activities oriented on the webpage of www.webstopar.cz. The results of the analysis were supplemented by a qualitative research. The result of the bachelor thesis is a design of optimization of particular aspects of a user experience. The design implementation should improve the webpage quality from the point of view of a user experience and also bring the benefit of 10% increase in users of the service offered on the webpage. Moreover, the final design of this work is generally applicable for a large variety of Czech and foreign webpages.
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Verification of the statistical reliability of simulation results in OPNET Modeler environment
Fördős, András ; Vajsar, Pavel (referee) ; Hošek, Jiří (advisor)
Project is focused to verify the credibility of the results of statistical simulation in the surround of OPNET Modeler. At the beginning of the project is a short introduction to the problematic of OPNET Modeler. It describes the basic concepts of mathematical statistics, data types and some basic statistical charakteristics. In the project was created model of LAN network, were set up three different types of runs and several monitored statistics. In this project are listed setting of the model, startup parameters of some runtime simulations, prefered variety of statistics and the possibility to display final results of statistics. Description of options displaying final results of statistics is supplemented by model characteristics. Created model was further extended and modified. Have been added network services, has changed the number of nodes and the duration of the simulation. Results of analysis of the original scenario are compared to the results of a modified scenario, which are scheduled. At the end of this project are obtained result, recommended way and form of displaying basic statistics and advice on the number of simulation runs needed to obtain reliable results.
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Credibility of the information in the media communication
Žáčková, Vladimíra ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.
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Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
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E-commerce
MAREŠOVÁ, Věra
This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
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Central bank transparency and credibility
Holinka, Tomáš ; Mandel, Martin (advisor) ; Brůna, Karel (referee) ; Filáček, Jan (referee)
This dissertation attempts to analyze the impact of transparency and credibility of central banks on financial markets. While the topic of central bank's transparency has been extensively elaborated in literature, the linkage between institutional framework and empirical characteristics of transparency and credibility have not been adequately described. The study aims to overcome this absence and try to quantify transparency and credibility of central banks, as well as to analyze the relationship between them and their effect on interest rates and inflation expectations. The analysis is performed for nine major central banks: the Reserve Bank of Australia, the Bank of Canada, the European Central Bank (ECB), the Bank of Japan, the Reserve Bank of New Zealand, the Sveriges Riksbank, the Swiss National Bank, the Bank of England, and the U.S. Federal Reserve, and three central and eastern European central banks--the National Bank of Poland, the Hungarian National Bank and the Czech National Bank (CNB). The transparency index, based on survey, is constructed for all twelve central banks mentioned above, while measures of transparency and credibility that are derived from financial market instruments are performed only for the ECB, Fed and the CNB. Finally, we analyze the impact of transparency and credibility of the CNB on interest rates and inflation expectations. The analysis shows that central bank transparency has improved substantially in the last decade. The most transparent central banks in our sample are the Sveriges Riksbank and the Czech National Bank, followed by the Bank of England. A range of communication channels that improve the transparency of monetary policy, however, have little impact on central bank credibility. It is primarily policy-makers' verbal comments, monetary policy implementation and clarity that affect the predictability of monetary policy and contribute most to increasing its credibility. Therefore, the main reason of low credibility is confusing communication, which cannot be eliminated even by maximum openness of the central bank. The additional study of the Czech National Bank showed that during the European debt crisis, greater credibility of the CNB reduced the uncertainty in financial market and contributed to efficient formation of private agents' inflation expectations. Moreover, the results of the analysis show that inflation expectations in the Czech Republic are formed rationally, i.e. they are based on the CNB inflation forecast rather than on the actual values of inflation.
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Application of Models of the General Evaluation to Companies in Bankruptcy
Zoubek, Michal ; Klečka, Jiří (advisor) ; Krause, Josef (referee)
In this thesis will be discussed about selected models of general evaluation of company which will be applied to companies in decline. After a short introduction of the thesis will follow the theoretical and methodological apparatus in which selected bankruptcy and solvent models will be described, then there will be described the method of their calculation and interpretation of the results generated. In the practical part models will be applied to selected companies which are in decline and results will be compared. At the conclusion will be evaluated the ability of these models to predict the deteriorating financial situation of company or its bankruptcy and will be discussed their advantages and weaknesses and their potential explanatory ability for firms in the Czech market conditions.
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How are inflation targets set?
Horváth, Roman ; Matějů, Jakub
This paper contributes to a better understanding of how inflation targets are set. First, writers gather evidence on how inflation targets are set from official central bank and government publications and from a questionnaire of our own design. Second, writers estimate the determinants of the level of the inflation target in 19 inflation-targeting countries using unbalanced panel interval regressions to deal with the issue that targets are typically set as a range rather than as a point.
Fulltext:  PDF
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Audit DRAMBORA for Trustworthy Repositories: A Study Dealing with the Digital Repository of Grey Literature
Pejšová, Petra ; Vaska, Marcus
This paper will present DRAMBORA (Digital Repository Audit Method Based on Risk Assessment), a methodology and tool for auditing a trustworthy digital repository of grey literature. DRAMBORA is an online instrument which helps organizations develop documentation and identify the risks of a digital repository. DRAMBORA is accessible from http://www.repositoryaudit.eu. The paper will also summarize prevailing advantages and disadvantages of DRAMBORA. The second part of this paper will describe the audit of the National Repository of Grey Literature (NRGL) as a trustworthy digital repository using DRAMBORA as part of creating a digital repository of grey literature in the National Technical Library (NTK). The most important outcome of the audit was represented by the identified risks connected to the repository and potentially endangering its operation, quality, image, and other features. The main principle of the DRAMBORA audit and, at the same time, its main contribution, is its iteration (i.e. its repetition after a certain time period in new conditions when the original risks are reassessed; the measurements adopted for solution are assessed and new risks are identified).
Fulltext: idr-145_2 - PDF
Slides: idr-145_1 - PDF
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The relationship of independence and accountability of central banks on the example of the CNB and the FED
Johnová, Dana ; Ševčík, Miroslav (advisor) ; Řežábek, Pavel (referee)
The aim of this thesis is an analysis of the development and changes in the relationship of political and economic independence and accountability of central banks on the example of CNB and FED. I use the method of comparative analysis of the qualitative characteristics of central banks. The theoretical and methodological part is focused on the historical evolution of central banking, as well as on the relationship between central bank independence and its accountability, credibility and transparency. The next section is devoted to analyzing the benefits and the risks of an independent status. The largest chapter deals with the ways of measuring the legal and the actual independence of central banks, the calculation of legal independence from the selected indices are applied to the CNB. Finally I make an evaluation of degree of independence of the CNB and FED and I try to explain what degree of independence and accountability is optimal.
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