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Ways of sustainability measurement at the regional level
Kramulová, Jana ; Macháček, Jaroslav (advisor) ; Švihlová, Dana (referee) ; Nováček, Pavel (referee)
This thesis deals with ways of sustainability measurement at the regional level. In the theoretical part apart from definition and evolution of the concept related fields and different approaches to sustainable development are presented. Further, data sources and suitable characteristics of ideal indicators are discussed. In the application part methods applicable to measuring sustainable development along with restraints and possible problematic areas are introduced. Subsequently, these methods are applied to individual regional levels according to CZ-NUTS classification (NUTS 1 to NUTS 3 levels and LAU 1 and LAU 2 levels). At the end of the thesis, the most suitable techniques of results' presentation are introduced. The aim of the thesis is to evaluate and assess the ways of practical use of mainly quantitative methods (statistical methods and modelling techniques) for analysis and measurement of regional development sustainability and to suggest the most convenient methods for individual regional levels. The thesis answers three research questions: if one method is useful for all "regional" levels; if it is better to assess sustainability from the point of view of pillar or capital approach; and finally, if it is for measuring of sustainability more proper one summarizing (composite) indicator or indicators' set including more indicators.
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Financing of Nongovernmental Non-Profit Organizations active in the Sphere of Sports Activities in the Vysočina Region
Eliášová, Lenka ; Nový, Jan (advisor) ; Musil, Martin (referee)
The purpose of the Diploma work is to define the structure and rate of the source base level of the organizations working in the field of amateur sports in the Vysočina Region, to identify the accessibility of the individual sources (especially from the point of the time costs and fund exigence, sustainability and eligibility, to find out if the receipts are one-off or repeated ones etc) and to find out how the organizations evaluate preference, what possible risks and uncertainties they connect with drawing from the sources and what organizations evaluate effectiveness of their efforts made for drawing from the individual sources. The aim of this work is to analyse the current situation of financing of Nongovernmental Non-Profit Organizations active in the Sphere of Sports Activities in the Vysočina Region, on the foundations of analysis formulate the concrete recommendation of improvement the structure of the source base and to offer the variant of the structure and proportion of the sources that, from the point of view of the questioned organizations, seem to be the most suitable one.
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Zaměření na ŠKODU na Ukrajině: řízení podnikatelské udržitelnosti na klíčových silných stránkách
Paleta, Vojtěch ; Kovář, František (advisor) ; Kroupa, Miroslav (referee)
The global world has been strongly changed and year 2013 - was for automotive big challenge! At the beginning of the year 2013 automotive experts predicted stable growth in LDC's and CIS's. But today in 2014, we know, that was different. How are the markets turbulenting shows current changes in U.S. economical and financial politics which also influents structural economical deformations and market warping in LDC's. On the other hand the current political crisis in Ukraine influence in turn CIS's markets where the ŠKODA is called the international automotive leader. Likewise, good to know is, that the current Russia annexation political approach influence negatively international exchange rates which brings strategical calm down to the ŠKODA growth and profit. In the same time running national politicical systems crises in the markets where ŠKODA long-term strong is, e.g. Arabian world. Despite of turbulent market trends introduced ŠKODA in 2013 the biggest model offensive in own history connected shortly with the biggest investment costs. Everything in the age when the world is more connected and requests bigger flexibility, faster launches of products and bigger frequency of radical innovations. Exist strategical coherence between automotive enterprises, national economies and self-started employees? Is sustainability the key condition for the growth in automotive industry? If yes, it is possible to measure sustainable growth in automotive enterprises? How manage correctly the automotive enterprise to be long-term sustainable and profitable growth despite of turbulent market environment?
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Zelený Marketing: Elektrické Automobily
Humbatova, Maya ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.
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Sustainable tourism is an example of the South Bohemian Region
KAJAN, Adam
The main aim of this thesis is to evaluate the state of environmental, economic and socio-cultural aspects related to the tourist industry in the South Bohemian Region, as well as the analysis of particular aspects of tourism and proposals for their improvement. The aim is to define the ecotourism-tourism that is responsible, directed in to natural areas, environment protection, improving the local people prosperity. Based on that information, the literature review and the questionnaire for the field research are formed. The survey is performed in the cities of the South Bohemian Region. Subsequently, the questionnaires are analysed and processed. With these results we determined the unused resources. Finally, hypotheses are evaluated as well as the proposal of a new tourism product. The product was focused on rebuilding the farm into the agro farm and expansion of offered services.
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Preferences for educational trails in Třeboň region
IRMIŠOVÁ, Štěpánka
The main aim of this diploma thesis is to work out the optimization project proposal of the interpretive trails in the selected area of the Třeboň basin. The result of the optimization is creation of new product in the area of interest. The aim of the project is to contribute to the revival of some places in the nature trail through the innovative product.
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Applying System Dynamics and Agent-based Modelling in Archaeological Simulation
Olševičová, K. ; Danielisová, Alžběta
We apply the social simulation to the cultural milieu of the late Iron Age in Central Europe and its economic strategies, especially on the subsistence and the carrying capacity of the settlement agglomeration in relation to the daily economic needs of its inhabitants. By means of the computational models of the economics of the particular central settlement (Staré Hradisko oppidum) and its hinterland we aim to verify hypotheses about the economic sustainability in case self-supplying is applied. To achieve this, the agent-based modelling, cellular automata approach and system dynamics modelling are used. In the paper we present four alternative scenarios of population dynamics (baseline and three versions of depopulation) and four alternative scenarios of food production and agricultural practices (baseline and three types of external events). The set of models for all scenarios was implemented in NetLogo and Stella. Outputs of the models are subject of interests of archaeologists and according to their feedback the models will be refined and extended.
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Sustainability Analysis of Small and Medium Enterprises
Vojtěšek, Cyril ; Basl, Josef (advisor) ; Gála, Libor (referee)
The Diploma thesis analyzes the attitude of small and medium Czech enterprises towards the Green IT and sustainability concept. Several practices such as consolidation and virtualization of servers, desktop virtualization, cloud computing, energy management, dematerialization and recycling are discussed with regards to their contribution to global sustainability. The common denominator of most of the Green IT practices is the energy consumption reduction. The increasing information technology's demand for energy is viewed as a major contributor to the global carbon footprint and Green IT practices are assessed in terms of how much energy can be saved by incorporating them in a company policy. Besides energy consumption material aspects are another significant part of Green IT. Both the toxicity of certain materials used in the manufacturing process and the increased need for proper recycling of electronic waste are discussed in respective chapters. Information technology does not only add to the global carbon footprint, but it can also provide means to reduce the emissions of other sectors. Companies can reduce their energy consumption by improving logistics (smart logistics) or buildings (smart buildings) efficiency. Teleworking is another practice which enables millions of people work outside their office and contributes to global sustainability. The analytical part presents a survey of Czech small and medium enterprises and their attitude to Green IT. The main objective of the survey is to find out how many companies have implemented Green IT into their company policy. Company representatives report on which Green IT practices they have adopted and why. Responses are analyzed and findings and conclusions are presented.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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