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Strategic Analysis of an Enterprise
Petrová, Alena ; Dvořák, Jiří (advisor) ; Martenek, Milan (referee)
I chose the topic: Strategic Analysis of the Firm for my diploma work. In this work, I devote myself to the hotel of Atom***, which has its seat in the street of Velkomeziříčská in Třebíč. I chose this firm, especially because I have been working here as a waitress and receptionist for a part-time job; I have access to information, and I know the environment in which the hotel is situated. The main purpose of the work was to analyze an external environment and mainly to focus on the competition being situated in this town. My alternate purpose was to find out whether potential customers are aware of the hotel and whether existing customers are satisfied with the services being offered. To reach these purposes, I used an internal and external analysis from whose results I made a SWOT analysis. I used the PEST analysis, industry analysis and Porter's five competitive forces model for the external analysis. Further, I used marketing research that helped to reach the alternative purpose and to complete previous analyses in particular. Since the hotel of Atom has no strategy, being apparently defined, I can tell that as a matter of fact, the strategy in itself does not exist. In the final chapter, I therefore suppose a certain strategy and specific operative measurements that will lead to the fulfilment of the vision existing only in subconsciousness of the hotel keeper.
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Business plan of CHI Czech s. r. o.
Holá, Lucie ; Krause, Josef (advisor) ; Batěk, Ondřej (referee)
The graduation thesis is engaged in the description of CHI Czech s. r. o. which operates on the Czech coffee market under the name Coffeeheaven. The thesis consists of the theoretical part which was made according to literature mentioned in the 5th part. The practical part was made according to the documents received from the company and it is also based on the personal research. In this document you will find information about the establishment of the company, the main facts about its key employees and the founder of Coffeeheaven, analysis of the company surroundings, financial analysis, financial plan for the next year, information about the production and operating. The analysis of risks contains possible factors of risk and the opportunities. The main goal of this thesis was to sum up all information about the company and to offer possible solution.
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Legal Development of the Slovak Republic 1939-1945
Krákorová, Martina ; Kuklík, Jan (advisor) ; Kindl, Vladimír (referee)
Práce je rozdělena do pěti kapitol. První je pokusem zachytit nejvýznamnější právní momenty, které se staly v období, kdy se Slovákům naskytla možnost vymanit se ze spojení s habsburskou velmocí a zformovat se spolu s dalším slovanským národem v samostatný demokratický stát, resp. zklamání určité politicky aktivní části slovenského obyvatelstva z nenaplněných představ o státoprávním uspořádání v rámci společného československé státu. Tato kapitola pak ve své druhé polovině nabízí přehled událostí, které již bezprostředně vedly ke vzniku prvního samostatného slovenského státu. Druhá kapitola pojednává o mezinárodním postavení nově vzniklého státního celku a především se zaměřuje na poukázání na pouze teoretickou samostatnost Slovenské republiky, která se fakticky nacházela ve vazalském poměru k Hitlerovu Německu, a která si nejen kvůli této skutečnosti vysloužila označení "nacistický satelit". Kapitola třetí je studií slovenské ústavní listiny, pokusem o její charakteristiku a zhodnocení. Vývoj slovenského režimu v letech 1939 - 1945, jeho fašizaci a to "legální cestou", na podkladě celé řady právních norem, které postupně zaváděly totalitní právní pořádek, je obsahem čtvrté kapitoly. Poslední kapitola zachycuje jednu z nejsmutnějších a nejostudnějších skutečností slovenských dějin, protižidovské...
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The position of unit linked and classical life insurance on Czech insurance market
Vaclíková, Taťána ; Ducháčková, Eva (advisor)
This paper covers the topics of life insurance, with focus on classical and unit linked insurance. The first part characterizes the significance and importance of life insurance as whole, and the other part describes individual types of life insurance. These types of life insurance are risk life insurance, classical life insurance, unit linked life insurance and modern unit linked life insurance. There is also a whole part of additional covers to life insurance and the most important are characterized in a single chapter of this paper. Currently there is several tax allowances connected with life insurance and the paper is focusing on clarification of tax savings of employee, tax savings of employer and savings of employer on wage expenses. The final part of this paper is an analysis of current situation and evolvement of classical and unit linked life insurance on Czech insurance market and also covers the main factors, which are influencing this evolvement of the life insurance market.
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Turkey and the EU - Major Issues of Turkey's Accession to the European Union
Letáčková, Tereza ; Rovná, Lenka (advisor) ; Studničná, lenka (referee)
Turkey is a country lying on the frontier of Europe and Asia. Its borders reached to Europe for many centuries in the past, however, then as a frontiers of hostile intruder. Nowadays, Turkey intentions are different. Turkey wants to become full-fledged member state of the EU and contribute to the development of the European society. Have we overcome the prejudice of the past? Is our society advanced enough to accept a country with distinct culture and religion? This question is very topical today. It has been discussed in media on daily basis, either on governmental or European level. Discussion shows, however, certain helplessness or apprehension, mainly regarding to the general public. Will politicians succeed in convincing the European public opinion about the rightness of such a step? There are many exceptions coming either from politicians or European citizens. It is necessary to answer following questions; is Turkey ready for entering the EU? Is the European Union ready for Turkey? This thesis focuses on investigating stances, which are both pro and con the Turkish EU membership. It characterizes and analyses the major reservations of general public, opinions of supporters and opponents; and it should help to create own attitude toward this topic. The thesis aims to analyze the sources of...
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Comparison of enterprise environment in Germany and in small open economy in Central Europe pointing out the taxes.
Schvábová, Andrea ; Kubátová, Květa (advisor) ; Vítek, Leoš (referee)
My diploma work describes comparison of enterprise and tax environment in Germany and in Visegrad group (Czech Republic, Slovakia, Hungary, and Poland). The goal of my work is to compare mainly the West and East Germany and Visegrad group, as well as to compare the described countries each other. The main source used in the work is analysis of the European Bank for Research and Development considered the business environment in the investigated countries. This analysis is closely described in the first chapter. The short description of the tax system in Germany and Visegrad group can you find in the second chapter. I chose only the taxes, which significantly influence the business decision. In the third chapter, I realized the comparison of all described facts and tried to find relations between the investigated countries each other, as well as between the every single indicator (e. g. if the business environment depends on the macroeconomic environment, etc.).
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Biology of epiphytic bryophytes: methods of study
Reitschmiedová, Erika ; Soldán, Zdeněk (advisor) ; Novozámská, Eva (referee)
This thesis is aimed to provide basic description and summary of methods used to study biology/ecology of bryophytes, especially epiphytes. Described methods include study of mosses and liverworts; hornworts are not included due to the fact that their epiphytic form is not known. There are five chapters in this thesis, all of them are primarily focused on description of basic or most useful methods for studying phenology, growth, bioindication and environmental conditions, e.g. light and water relationship measurement as well as bark pH measurement. The last one, "Forms and Strategies", is only terminological and it includes terms of life and growth forms and life strategy which are used in studying colonies of bryophytes.
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The sea theme in modern Greek literature
Frontzová, Kateřina ; Dostálová, Růžena (advisor) ; Čapková, Sylvi (referee)
The purpose of my Bachelor thesis is to analyze the motif of the sea in Modern Greek literature, particularly in prose. I have chosen this topic for it combines linguistics with literature. The sea plays a great part in the life of the Greeks and I find it very interesting how Greek writers reflect this fact in their works. The thesis is composed of three chapters. Introductory chapter outlines historical development of sea-voyage and summarizes appearance of the sea theme in the Ancient and Byzantine literature. Chapter Two illustrates motifs of the sea voyages and nautical theme in realistic works of Modern Greek writers of the 20th century. Chapter Three deals with two novels written by authors of the Generation of 30's and influenced by the Asia Minor Disaster. This chapter consists of four parts. Part One examines The Mermaid Madonna by Stratis Myrivilis. Part Three investigates Elias Venezis' Aeolian Earth. Both of them used in their novels legends of mermaids. Part Two provides a comparison between their different approaches to the particular legend. In those three parts I focus on figurative language and distinctive style of these authors in selected passages closely connected with the sea theme. The last part of the third chapter is dedicated to Greek fairytales which had great impact on...
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