|
Means and functions of the medialization of financial markets in the last decade
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Kyjonková, Petra (referee)
Bachelor thesis deals with means and functions of financial markets medialization in the last decade on the print, broadcast and network media material. In the introduction there is a brief outline of the current situation of economic news in the Czech media environment. The first part of the thesis provides economic (financial markets theory) as wel as media (application of semiotics) theoretical bases. The practical part of the thesis analyses the outcomes from financial markets publicized in selected titles of journals (Hospodářské noviny, Mladá fronta E15, MF Dnes and Lidové noviny), news sites on the Internet (iHNed.cz, E15.cz, iDnes.cz and Lidovky.cz) and in Česká televize broadcasting. The analysis uses the knowledge of semiotics - the study of signs and sign systems. The aim of the thesis is to define the means which are used for financial markets medialization depending of the type of media (print, broadcast and network media) and evaluate their functions. Attention is also paid to the diversity of the means in an economically-oriented and general media. The results of the analysis show strong stereotypes of means of financial markets medialization across monitored media, frequent use of symbols, tables, graphs and other graphic elements. The conclusion offers several hypotheses for...
|
|
Feminist Philosophy of Language: Critical Analysis of Concept of Gender-Sensitive Language
Černohorská, Vanda ; Knotková - Čapková, Blanka (advisor) ; Matonoha, Jan (referee)
Černohorská, Vanda. 2012. Feminist Philosophy of Language: Critical Analysis of Concept of Gender-Sensitive Language. Diploma thesis. Prague: FHS UK. Character Count: 125 043 My thesis presents and critically analyses the concept of gender-sensitive language within the context of feminist philosophy of language. The chosen approach combines the evolution of theoretical presumptions with historical development of the sub-discipline. Therefore, the work offers not only excursion into the development of language and gender research from the seventies until today but also focuses on the fundamental "turns" such as shift from language to discourse and the deconstruction of subject. It also presents some thoughts about the future development of modern gender linguistics which is based on a presumption that in order to achieve successful expansion of the field there needs to be consistent philosophical and theoretical foundations for creating necessary arguments and researches as well as emancipative strategies.
|
|
Botanical garden of Czech Republic selected for teaching process
Nováková, Eliška ; Rajsiglová, Jiřina (advisor) ; Mourek, Jan (referee)
Presented thesis is focused on selected botanical gardens in the Czech Republic and their benefits for schools and school teaching. Today, botanical gardens are frequently visited for educational purposes and also for relaxation of people. It is important that teachers know that teaching is not possible to realize only in the school environment. Botanical gardens are an ideal place to make practical biological excursions. According to FEP, it is necessary to teach botany in school. It is important that students know how the plant looks, in which community plant lives and which benefits it has for humans. The expected outcomes mentioned above are important and botanical gardens help with their fulfilling. In my thesis I describe the possibilities that are offered and realized by botanical gardens for school excursions.
|
|
Factors Influencing Alternative of Teaching Methods in Health Education
Kuželková, Hana ; Marádová, Eva (advisor) ; Kovaříková, Miroslava (referee)
This Thesis deals with teaching methods in Health Education. To get you trough the problem more easily, it also contains characterization of the most used teaching methods, their classification and selection. Also there is a mention about alternative methods. There are many details about Health Education and it is also included elaboration of this educational specialization. Results of the research (which was specialized to used teaching methods) are in compare with subject matter of health education. Subject matters offers to teachers how to answer the purpose of teaching this new school object. Keywords: teaching methods - characterization of teaching methods - choice of teaching methods - soundness of the school - health education - purpose of teaching - RVP ZV
|
|
Chemistry textbooks - historical progress and present
Petriláková, Monika ; Matoušková, Šárka (referee) ; Čtrnáctová, Hana (advisor)
This dissertation is primarily devoted to historical development of chemistry textbooks and evaluation of selected textbooks. At the beginning of this work is a brief outline of the field of chemistry, especially since the content of chemistry is relevant to the content of the curriculum in chemistry textbooks. My dissertation work briefly deals with one of the first books of chemistry ever and then describes the development of chemistry textbooks in our country in detail. Then the criteria for evaluating textbooks are outlined, and eventually the evaluation of selected textbooks is made. The intetion is to make certain retrospective kind of writing history textbooks, which can be an inspiration to the authors of textbooks of chemistry. Presented perspectives, evaluation of textbooks and summary closure of analyzed textbooks can also help teachers to choose textbooks from a wide range of offers on the market.
|
|
Position of occupational therapy in System of Rehabilitation
PULKERTOVÁ, Jindřiška
Rehabilitation is generally understood as a discipline solving mainly problems connected with motor system. However, the concept of rehabilitation is much larger. In fact, rehabilitation is the all-society system where restoration of moving functions is only one of goals on the way to one{\crq}s reintegration into society. There are a lot of professions within this system participating in the process. Occupational therapy is one of them. The main goal of the dissertation is to introduce occupational therapy as a profession, and highlight its range and position in the system of rehabilitation. The dissertation answers the question on what occupational therapy can offer to the people in need of rehabilitation and investigates wether and how occupational therapy intervention can contribute to the rehabilitation proccess. Further more, the dissertation compares the roles of the profession in Czech Republic and Europe and uses the findings to formulate new hypothesis which can be used for a future research. The main approach of our dissertation is qualitative investigation. We chose the type of case study and participant observation. All that was completed with technique of secondary data analysis. In case studies and according to the experience from the London hospital has been discovered that occupational therapy deals with all components participating in execution of human activities. Occupational therapy assesses and provides interventions to improve sensomotoric, cognitive and psychosocial functions. The primary goal of occupational therapy is to enable people to participate in the activities of everyday life. The information obtained from trainee-ship on the Department of Occupational Therapy in London and data has charted and clarified position of occupational therapy. Main difference is in competency of the professionals. In Czech Republic competency are lower and more limited compared to the rest of Europe. Additionally, the number of occupational therapists is lower in our country than is an average in Europe. On the base of obtained information the new hypothesis has been made thereby both goals have been met.
|
|
Corporate social responsibility at Kladno region
Kozáková, Kristýna ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The aim of diploma thesis is to identify the level of corporate social responsibilty in the specific organizations from different branches including non-profit organizations. The thesis also involves an analysis of inhabitans' consciousness about corporate social responsibility. The research includes also a sample of students. This thesis evaluates the level of corporate social responsibility, compares results with results of whole Czech Republic research, identifies weaknesses and offers recommendations for improvement of corporate social responsibility at Kladno region.
|
|
Tourism potential analysis of the Sokolov region
Kněžická, Lenka ; Valentová, Jana (advisor) ; Vidlák, Miroslav (referee)
The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their opinion of tourism potential of this destination. The main goal of this work is to show that in the future Sokolov region is supposed to be a very nice place to visit and spend some time on holiday.
|
|
Strategic Business Activities of a chosen Firm
Policarová, Martina ; Pirožek, Petr (advisor) ; Tyráček, Petr (referee)
The proposition of company KERAMIS koupelny s.r.o. strategic business activities are the graduation thesis topic. I worked individual strategic analyses (PEST analysis, 5 powers Porter's model, value deskriptor analysis, financial analysis and SWOT analysis) and I designated concrete stability strategy on the basis of analyses results in relation to marketing, R&D, human resources, finance and products. According to my investigations the firm should continue in its business branch and shouldn't broaden its business in whole building industries. The firm hat to decrease its indebtedness, search all the time new product suppliers, who offer better trading conditions and new products, endeavour to canvass exclusive dealership in the region and financially motivate staffs depending on their staff productivity. Further I advise 3D graphics computer software and delivery van buying and investment in websites optimalization (SEO). The future firm progression depends on financial resources sufficiency and subsequent occasions realization.
|
|
Customer Relationship Management during the project of implementation of SAP systems
Beran, Michal ; Halík, Jaroslav (advisor) ; Jindřich, Tomáš (referee)
The bachelor's thesis is monitoring the procedure of the project of implementation of SAP systems by the project team of company Hewlett Packard. The project is divided into few phases, which are being operated on the basis of the standard methodology ASAP. The emphasis is placed on the work of the project team during the particular phases, whereas the communication with customers and their involvement in the project is a very important part of those phases. The main goal of that thesis is to understand the procedure of the project and its main steps. The thesis can offer the insight into complicated business projects which are very topical nowadays and which are being managed by two large prominent companies, by the American technology giant Hewlett Packard and by the German software maker SAP AG.
|
guest ::
