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The Use of the Addictive Drugs by the Seniors
KOPAČKOVÁ, Dominika
The bachelor thesis deals with using addictive substances by senior citizens. The age cathegoty 60+ should not be omitted when speaking of using addictive substances. Even senior citizens are users of some addictive substances, especially drugs. The thesis is divided into two parts, theoretical and explorative one. There are four chapters in the theoretical part (Old age and ageing, Substance addiction, Addictive substances and their classification, Usage of addictive substances in the old age) and summarizes the knowledge from recent literature about this topic. First, the old age and ageing are described. This chapter deals with ageing and old age of the human. This work describes the right mental hygiene, too. Multi-factorial manifestation of the old age (biological, psychological and social) is mentioned as well. In the second chapter there are described the factors that increase probability of the addiction origin. These factors can be genetic, biological, and psychological. There are mentioned some system models of the formation, development and maintenance of addiction, dependence and definition of the signs that addiction manifests. The third chapter divides addictive substances between legal and illegal. There are their effects, impacts on the human organism decribed. The group of legal addictive substances are included tobacco, alcohol, drugs and certain foods. Illegal substances represented here by cannabis, hallucinogens, stimulants, opiates. The last fourth chapter focuses directly on the addictive behaviour of the senior citizens. Seniors are also users of substances with addictive potential. At first alcoholism is mapped, other chapters devote addiction to nicotine, drugs and narcotics. The main goal of the thesis is to determine whether seniors use an addictive substance. A partial goal of is to find out the extent and cause of using addictive substances by the senior population. To find out these goals there were used the principles of quantitive research. To collect the data there were used questionnaires, created all by the author. The questionnaires were created with open and closed questiones and used in the printed form. The research has been conducted in Sušice and its close surroundings in February 2015. Respondents were the people with the least age limit of 70 years. These were 40 people living in their households or home for elderly. The results show that also amongst senior citizens can be found those ones who use the addictive substances. Current problem are by the doctor prescribed drugs. Today´s senior citizen uses drugs regularly, very often also combination of more drugs. Seniors often use medication to relieve the pain because the pain occurs more frequently. They use drugs to help them sleep better, too. The next group of addictive substances, which this chapter deals with, are drugs with a shoothing effect. There are smokers between the senior citizens who bare this bad habit from their midlife. Some research shows that cannabis helps people with Parkinson's and Alzheimer´s disease. Seniors do not use cannabis for these purposes because it is not legal. Alcohol is drunk by older people on occassion, on the other hand there are also people who drink such an amount that is not considered as not-risky. Seniors do not drink so much on one occasion, compared to the young generation. In the thesis this problem is described more detailed. Results of the research can be used by lay public to understand issues of addictive substances better. This thesis can be source of information for students of healt-social fields of study and it can improve the awareness about reasons of using addictive substances amongs senior citizens.

Proces adaptácie českých študentov na cudziu kultúru
Adamišínová, Ivana
The main purpose of the bachelor thesis "The process of adaptation of Czech students to foreign culture" is to inform the reader about the acculturation and factors that affect adaptation of individuals to different cultural environment. The thesis is divided into five chapters; in the introduction we define the main key words that are used in the paper which are very often misunderstood. Since the modern world is significantly affected by the multicultural society, we find it important to present the process of assimilation as well as the crucial factors that do affect this process. The attitudes of immigrants as well as their cultural background not only affect integration but also separation. We also dedicate one chapter to the nature of Czech people and Czech culture in which we define the behaviour pattern based on Hofstede´s dimensions. At the end of the paper we analyse the data in order to find out whether the Czech students are affected by this problem or not. Based on the results of the practical part we either support or deny the U shaped curve.

Brand Management of a Selected Brand
Daly, James ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.

Information required for the packaging of food products
KINCLOVÁ, Kateřina
This bachelor thesis is focused on the information required for food product packaging. It is divided into two parts: theoretical; and methodology and research results. The theoretical part deals with consumer protection and details pertinent legislation. In addition, the study outlines the effects on product safety of government and watchdog organizations. The final part deals with compulsory information on food labels. The main part focuses on packaging products, packaging products which label is smaller than 80 cm2 and unpacking products. The main aim of this work is to research consumer awareness of information required on food product labels. Furthermore, it also proposes ways in which the issue could be improved. The research was investigated the questionnaire and individual interview. The goal of the questionnaire is to confirm or disprove the hypothesis. The hypothesis is focused on the respondents' knowledge of compulsory information on food packing labels.

Implementace Case nástroje pro PSD
Zrůst, Vojtěch ; Svatoš, Oleg (advisor) ; Řepa, Václav (referee)
The objective of this thesis is analysis, design and development of an application used for the Process-State Diagram (PSD). Purpose of this thesis is to make PSD tool available for as many users as possible in order to make it a standard tool for managers and analysts. The theoretical part analyzes the basic functionality that should be included in the first version of this app and the strategy and the method of implementation. An important part of the analysis is to compare the three types of applications: desktop, web and mobile; and their relevance to a given problem. The practical part includes the actual implementation and the necessary steps to deploy the application.

Evaluation of the potential of Hyatt Hotels Corporation for entering the Czech market
Svatošová, Iveta ; Lhotáková, Markéta (advisor) ; Kopecký, Jan (referee)
In today's globalized world traveling has become an integral part of many people's lives. Whether traveling for pleasure, entertainment, or business, you always have to find a place to stay during your travels. There are many options - sleeping on a park bench, on a sofa at some stranger's house, in a tent, in a small hotel room or in a luxury apartment in one of the world's famous hotel chains. One such chain is Hyatt. Yet, Hyatt is one of the last worldwide hotel chains not represented in the Czech Republic. Why is this so? Is there still a potential for a new luxury hotel chain to enter this market? And if so, which entering strategy shall the chain choose? The aim of the thesis is to answer these questions.

The world of Harry Potter translated into Czech and Slovak
Miššíková, Martina ; Josek, Jiří (advisor) ; Podaný, Richard (referee)
This study provides a description of the translation techniques applied to the translation of culturally significant phenomena in the Harry Potter series into Czech and Slovak. The analysis extends to the first three boo ks of the Harry Potter series by British author J. K. Rowling and their translations into Czech and Slovak. The theoretical framework is derived from the views of Finnish scholar R. Oittinen (2000) on the translation of children's literature; the translation techniques used to analyze the translations are taken from Molina&Albir (2002). Chapter 1 discusses Harry Potter from the point of view of literary theory. It reviews the different traditions (Anglo-American, Czech, Slovak) in defining and describing fantasy literature and fantasy for children. In the Czech and Slovak literary contexts, there is a tendency to view works similar to Harry Potter as fairy tales with fantastic elements. Chapter 2 reviews the field of translation studies with respect to translation of children's literature. It develops the thesis introduced by the skopos theory which views changes as an inherent part of the trans lati on proces s. Hence, in children' s literature, the changes needed to accommodate the target language reader are considered part of the translator' s strategy and a sign of the translator' s...

Regional aspects of transformational development of the German federal states
Říha, Ivo ; Kubů, Eduard (advisor) ; Chromý, Pavel (referee)
výsledky, představuje časté téma odborných diskusí, i když převážně v rámci ekonomické obce. Podobně je tomu v případě komparace použitých strategií a privatizačních metod. Pozoruhodné však je, že v české odborné literatuře je poněkud opomíjen příklad transformace východoněmecké ekonomiky, pravděpodobně pro její unikátní podmínky. V rámci transformačního procesu, který se vyznačoval obrovskými náklady, byla pak věnována jen minimální pozornost jeho regionálním (geografickým) aspektům. Monografie zabývající se transformačním procesem z tohoto pohledu se objevují až od poloviny 90. let minulého století (Pohl 2002, Blien, Wolf 2001, Moravcová 2000, Niebuhrová 1999, Eckart 1998, Bosch 1995). Průběh ekonomické transformace nových spolkových zemí Německa a s ní souvisejících dopadů na německé hospodářství je v SRN stále jedno z často diskutovaných témat. V současnosti - ve světle nepříznivé ekonomické situace nejen východní části země, ale i Německa jako celku -již jednoznačně převažuje negativní hodnocení přijaté šokové transformační strategie. Je také zřejmé, že u vědomí těch nejvýznamnějších sociálně ekonomických (i politických) konsekvencí nezdařilé transformace jsou otázky regionálního vývoje vnímány jako druhořadé. Přesto není nezajímavé se jimi, zejména ve srovnání s vývojem v jiných transitivních...

Certified Nursing Assistants A "Bottom-Up" Etnography of a Health Care Institution
Votřel, Jan ; Abu Ghosh, Yasar (advisor) ; Stöckelová, Tereza (referee)
This thesis is based on a 10-month field work conducted in a retirement home. The empirical part is rooted in the fact that the author of this work actually became a part of the institution for a several months as its employee at the position of a certified nursing assistant. This perspective naturally enabled him to focus on a description of daily routines, taking place within the mentioned institution, from a perspective of a certified nursing assistant as well as on his interactions with the clients, which occur during these daily routines. Paying attention to the mutual interactions of both enables us to perceive how the dominant discourse in public health care works. It is particularly revealed through disciplinary techniques. The analysis of the disciplinary techniques follows the theory of power by Michel Foucault, which seems to prove that not only the clients but also the certified nursing assistants are being disciplined during the everyday practices of the given institution. Their position is at the lowest level of the hierarchy of health care system and this - in a way - dooms them to being disciplined since they are a part of the same routines as are the clients. Moreover, the analysis of the mutual power relationships between the certified nursing assistants and the clients shows that...

Process analysis in AiP Safe, Ltd.
Chovítek, Jakub ; Říhová, Zora (advisor) ; Pobuda, Tomáš (referee)
The subject of the thesis is an process analysis in the company AiP Safe, Ltd. First, theoretical approaches and methods for organization and business process analysis are summarized. The best known modeling notations are also described. For the analysis of AiP Safe, Ltd. was chosen BSP method and for process modeling was chosen BPMN notation. The result of the work is a suggestion to establish strategic goals and strategies to achieve them, change in the organizational structure, optimization of selected processes, introduction of new metrics, introduction of new information system and recommendations based on the SWOT analysis.