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Old Age and Contemporary Society
Hoffmannová, Anna ; Ondrušová, Jiřina (referee) ; Krahulcová, Beáta (advisor)
Development of community can be understood from the level of care of seniors. This study is focused on questions concerning this problem. The questions how today's society is opened to older people, how seniors are concerned in everyday life of the society, which services and care are accessible to seniors in our society are studied. Gerontology, processes of aging and sicknesses connected with it are also mentioned. The main goal of the work is to present a new view on broad issue of growing old and old age in contemporary society. The study starts from The Czech National Program of Preparation for Old Age 2003-2007 and observes how i t is successful to carry out this program. Also further current problems connected with aging are studied.
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Effective Promotion and Public Relations in Non-profit Sector
Klingerová, Lucie ; Kadeřábková, Jaroslava (advisor) ; Kouřilová, Jana (referee)
Diploma thesis deals with non-profit organizations with regard to their effective presentation, promotion and public relations. Theoretical part generally characterizes non-profit organizations and non-profit sector in the Czech Republic. First part outlines brief historical context, legal regulations in the Czech Republic, their operation, classification and fundraising. Second part describes public relations in non-profit sector, instruments of this communication and how to make this communication as effective as possible. Empirical part demonstrates these theoretical findings on examples of two particular non-profit organizations operating in the sphere of health care and social-service work. These two non-profit organizations are being compared in reference to public relations and public awareness about these organizations activity. Emphasis is laid not only on communication methods but especially on ethic aspect of this communication. Diploma thesis objective is to evaluate position of two non-profit organizations in terms of promotion and public relations. Conclusion summarizes ascertained facts.
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Financial analysis of LDM, Ltd.
Čečotka, Miroslav ; Boukal, Petr (advisor) ; Eisler, Jan (referee)
Dissertation is divided into two major parts -- the former is dedicated to theoretic approches to financial analysis, the latter to application of previously gained knowledge in a company. The introduction of work is dedicated to the purpose, usage and approaches to financial analysis with respect to various users of the analysis output. Moreover the document in a very detailed way deals with sources of data for financial analysis processing including weak points and their reflection in ability of calculated indicators of the financial analysis (FA) to give evidence. The most attention is of cource paid to individual steps in thorough financial analysis -- ie. vertical and horizontal analysis of statements and calculations of proportionate indicators including indicator examples from separate spheres of the analysis. Systems of indicators -- parallel but mainly pyramidal, concretely Du-pont's model is used. Dissertation thereinafter is devoted to another indicators that are useful for appreciation of the financial company health, concretely Altman's model, Kralicek's quicktest, Index IN and economic value added (EVA indicator). Comparision with branch of activity that is the company work in is a part of dissertation too. In the second part of the work, a specific company is being analysed -- in successive steps meant in the previous part. After statement analysis and calculations of proportionate indicators, I evaluate to what degree the company is successful. Simultaneously the results can indicate that outputs from the well elaborated financial analysis are of a very useful source of information for company management.
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Shadow economy and its measurement
Peřich, Jan ; Smutná, Adéla (advisor) ; Vlček, Josef (referee)
Stínová ekonomika je téma poměrně frekventované a není zdaleka jen doménou ekonomické teorie. Na tento pojem narazíme velmi často v tisku nebo v běžném hovoru. Zájem je pochopitelný. Část ekonomických aktivit lidí je skryta, odehrává se ve stínu oficiálních statistik a vyvolává řadu otázek. Jaké hospodářské jevy jsou vlastně skryté a proč ? Jde jen o snahy vyhýbat se placení daní a unikání před zákonem nebo je oblast stínové ekonomiky pestřejší? Jaké jsou důsledky? O kolik oficiální ekonomika přichází v důsledku existence stínové ekonomiky? Nebo naopak, existují nějaké pozitivní dopady stínové ekonomiky? Samozřejmě největší zájem o oblast stínové ekonomiky má stát a speciálně jeho složky zabývající se hospodářskou politikou a legislativou. Existence stínové ekonomiky pro stát znamená nižší příjmy do státního rozpočtu, což je vážný problém. Neméně vážná je okolnost, že nedostatky v příjmech musejí být zpravidla vyvažovány zvyšováním daňového zatížení oficiální části ekonomiky, což má řadu ekonomických důsledků. Obecně vzato ale stínová ekonomika znamená pro stát především nejistotu. Nejistotu o skutečném stavu ekonomiky. S rostoucím podílem stínové ekonomiky se zvyšuje riziko, že některá ekonomická opatření nebudou mít očekávanou účinnost, protože jsou vlastně navrhována na základě zkreslených údajů. Stínová...
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Medical house in Hustopeče.
Zárubová, Martina ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
This diploma thesis medical house in Hustopece deals with a design and project documentation for construction health facilities in Hustopece. Object is used to provide a daily patient care. There are nine private medical facilities of various specializations, pharmacy and optics. Object with its proposal allows wheelchair access. This is a hasnot four-storey building. Structure consists of monolithic reinforced concrete skeleton with stiffening walls, footings based and passports. internal unsound are designed from the drywall. Building roof is flat, edging attic.
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Construction technological project of Aquacentre Kouhoutovice
Bartoň, Ondřej ; Diaz, Yvetta (referee) ; Novotný, Michal (advisor)
The diploma thesis deals with construction technological project of Aquacentre Kohoutovice. The thesis handles technological prescription of compact external cladding assembly including supporting structure. The thesis also includes assessment of transport itinerary, itemized budget with bill of quantities, design of site equipment, time and financial plan, construction schedule, machine assembly, control and test plan and safety and health care policy.
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Healthcare centre
Han, Ugur Burak ; Žižková, Lucie (referee) ; Vajkay, František (advisor)
The aim of this diploma thesis is to design a health care center in Brno. The building is located in Ivanovice/Brno. The building is ambulatory health care center with two doctor's offices for adult patients, one doctor's office for child patients and one dentist's clinic. Also, there is a pharmacy in the building. Reinforced concrete strip foundation and reinforced concrete basement peripheral walls are designed for the building. For above ground floors, ceramic masonry blocks are designed for structural load bearing frame. Green roof solution is chosen for the roof of the building.
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Building services of near zero energy buildings
Šťastný, Radek ; Tůmová, Eliška (referee) ; Hirš, Jiří (advisor)
Master´s thesis is focusing on zero energy building with technical equipment. The building was built in 70. decade of last century. It has been using for sport and cultular events until these days. Restaurant was connected to sport hall. First part is focusing on zero energy building and technical equipment, their using, combination and optimal connecting in systém. Second part solving how many fotovoltaic panels must be in the system to reching economic advantage. In third part is solving how to connecting fotovoltaic panels to the system.
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Distribution warehouses in Prague - construction technology project
Lupač, David ; Selník, Petr (referee) ; Vlčková, Jitka Laura (advisor)
The subject of this thesis is the construction and technological project for distribution warehouses in Prague. Textual part contains a technical report on construction technology project, wider relations of traffic routes with marked critical points, the study of the main technological stages of the building, principles of organization of construction, design of the main building machines and mechanisms, technological regulations, inspection and test plans, health and safety on the site. In the section with attachments there is a map of the locality, drawings of site facilities, including road signs, charts of the movement of machines, the schedule of the main building structure, the budget of the main building structure, a plan for securing material resources, time and financial plan, an economic evaluation of site facilities, details and other technical documentation stages.
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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