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The Development of Local Government in the Municipality of Žíšov
Koubová, Markéta ; Bubeníček, Václav (advisor) ; Michaela, Michaela (referee)
This master thesis deals with the development issues of local authorities in Žíšov (South Bohemian region). The thesis is divided into 2 part - theoretical and practical. The theoretical part describes the characterization of municipal administrative bodies, municipal electoral process and local partisanship. This part also deals with the characterization of typology of local partisanship systems according to Petra Jüptner and Václav Bubeníček, citizen participation of political life and splitting within communities. The practical part of this thesis describes the basic demographic characterization of Žíšov and its history at first.
Another researched part describes the problems of socioeconomic indicators of the village (Žíšov). The key part is the analysis of election period during 1994 - 2014 with detailed look into each year. The conclusion of this thesis is the nature of local politics.
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Economic assessment of the financing possibilities of the company cars for the selected company
Dvořáková, Nicolette ; Svatoš, Miroslav (advisor) ; Jaroslav, Jaroslav (referee)
This thesis covers the topic of loan and lease financing. Its basis is the economic assessment of the selected financing options. The attention is first paid to the principle of leasing and credit, the historical development of both forms of financing and the current situation in the leasing market in the Czech Republic. In the Theoretical solutions part of the thesis the pros and cons of leasing and credit financing are being discussed. This section is concluded with a chapter about Czech Leasing and Financial Association.
The analytical part of the thesis evaluates the selected financing trends. It introduces Robert Bosch odbytova s.r.o. company, which is characterized as a lessee of the leased asset or as a company interested in a loan. Furthermore, this part refers to Skoda Auto a.s. and Hyundai Motor Czech s.r.o., companies which supplied configuration for Skoda Octavia and Hyundai i30. The aim is to compare leasing and credit as funding sources. The conclusion summarizes and evaluates the obtained results and gives recommendations for the effective financing for the company Robert Bosch odbytova s.r.o.
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Possibilities of effective fundraising for non-profit organizations
Neradová, Martina ; Varvažovská, Pavla (advisor) ; Tomáš, Tomáš (referee)
The master thesis focuses on effective ways of fundraising for non-profit organizations. Its aim is to design the aforementioned methods, because fundraising has become a critical discipline for non-profit organizations in the pursuit of sustainable funding. Mastering appropriate fundraising methods and establishing relationships with donors, organizations ensure not only peace but also the freedom to make decisions and can fulfill its mission. With an effective attracting funding also related communication outwards With an effective attracting funding also related communication outwards because with no promotion is difficult to obtain an individual or corporate donors. The research is based on a combination of quantitative and qualitative approaches. The quantitative part is based on a survey, which deals with non-profit organizations and their fundraising. Further investigation is focused on the money that is spent on fundraising and the success of fund-raising projects. The qualitative part consists of semi-structured interviews that help to understand the deeper areas detected. From the survey results and interviews is compiled vivid picture of contemporary fundraising in the Czech environment and proposing effective methods of funding. Fundraising is seen as a vital discipline for the sustainability of organizations, but a minimum of them makes it to the professional level. It was also found that the Czech non-profit environment due to their delayed development offers great scope for practicing new fundraising methods, which are commonly used abroad.
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Demographic evolution of Velké Přílepy town and its influence on kinship
Bejček, Daniel ; Slaboch, Martin (advisor) ; Cejpová, Irena (referee)
The theme of the bachelors thesis aims to analyze demographic structure of Velké Přílepy town, which is located in Central Bohemian region. Its main goal is to evaluate the influence of suburbanization towards its population in the last 20 years. The work is divided in two parts. The first part includes basic terminology associated with demography, brief history of demography and the difference in understanding of kinship. The second part pursues standard demographic indicators within the suburbanization of Velké Přílepy town and defines, how much are native residents and newcommers affected by this phenomenon. Final part of this work evaluates difference in understanding of kinship due to population growth of Velké Přílepy town.
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Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
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Application of Balanced Scorecard
Jandová, Alena ; Neumaierová, Inka (advisor) ; Mikan, Pavel (referee)
The concept of the Balanced Scorecard taking a part in the strategic management of a company, is a main focus of this thesis. There are the theoretical and methodological parts of the Balanced Scorecard characterized individually, as well as the development and the history of this concept. This thesis is dealing with a draft of the practical implementation of the mentioned methods. The practical part of the thesis is following the theoretical introduction where the practical part is focused on a practical application of the Balanced Scorecard method for a specific company. The company is specified by the Corporate Performance and Business Model Canvas by using the PESTEL Analysis, Porter's Five Forces Model and Financial SWOT Analysis. The company strategy is specified based on the previous conclusions. The set strategy is an underlies for a follow-up Balanced Scorecard, where causal links between the intended targets and the strategy are displayed in the Strategic Map. The implementation of the strategy to the everyday use of the company is a part of the thesis, as well.
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Process optimazation in transportation company
Prošek, Michal ; Říhová, Zora (advisor) ; Tománek, Martin (referee)
This diploma thesis with the company process management, and focuses on chosen processes and their optimalization in a medium-sized enterprise. The chosen enterprise belongs to leading Czech / European heavy-lift hauliers that transports mostly out-of-gauge cargo by road. The first part of this thesis defines elementary and theoretical terms that help readers understand this work. In the second part the chosen enterprise and its core business is introduced. This is followed by the enterprise analysis, and actual process mapping, based on author's long-term monitoring in a combination with interviews with process users and owners. The optimalization goal was a process adjustment to the state which maximalize company resources while removing found deficiencies.
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Solution of dimensional model for enterprise IT management
Král, Filip ; Pour, Jan (advisor) ; Benáčanová, Helena (referee)
This thesis deals with a management of business informatics; specifically with creation of dimensional model for monitoring of chosen metrics defined in CobiT process model. For achievement of this goal it is utilized the nature of the solution of the MBI methodology. Main content of this thesis is divided into four main parts. Chapter Reference models of IT management provides introduction to a reference model issues, which is needed for understanding of the CobiT methodology. Chapter Framework of the Cobit5 introduces principles and manner; how CobiT methodology sees strategic enterprise goals and their cascade into concrete enablers. Chapter Reference model of the Cobit5 brings this methodology process model description; thus process structure and building blocks, from which every process is made. Chapter Analysis of processes and metrics contains the result of this thesis, a description of processes and metrics with linked dimensions.
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Environmentální politika
Lisa, Aleš ; Prorok, Vladimír (advisor) ; Šauer, Petr (referee) ; Janíčko, Pavel (referee) ; Pecka, Emanuel (referee)
The major focus of this thesis is to discuss the development and current level of the concept of environmental politics in terms of its potential to serve as a general concept for the theoretical understanding of the relationship between man and his natural environment and of its dynamics. To the end the thesis, using a broad literature review, sets the major stages of the development of society focused on the exploitation of natural resources, the protection of nature, and the benefits of natural services, and on ways in which modern societies responded to negatively evaluated impacts of these activities. This serves as a base for analysis and better understanding ofthe development of a key concept of current environmental policy, the concept of sustainable development, the development and current state of the social sciences in terms of environmental issues, as well as their major focus in this area, the current debate over structure and power of environmental goals in modern societies, as well as the issues of effectiveness and integration of governmental environmental policies.
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The understanding of meaning of life as a part of change of lifestyle
Grolbertová, Martina ; Pelikán, Jiří (referee) ; Votavová, Milada (advisor)
Diplomová práce popisuje logoterapii a existenciální analýzu v pojetí V. E. Frankla a jeho následovníkll A. Uingleho a E. Lukasové. Zachycuje hlavní filozofická východiska, techniky a metody práce tohoto psychoterapeutického přístupu a vymezuje jeho vztah k psychoanalýze a individuální psychologii. Usilování o smysluplnost života je v této práci uchopena jako jeden z důležitých aspektll dospívání, který je u dospívajícího problémového uživatele drog významným faktorem, jež může ovlivňovat jeho aktuální psychický stav i vztah k budoucnosti. Empirická sonda vypracovaná na základě anamnestických dat a Logo-testů na deseti dospívajících problémových uživatelích drog postihuje některé faktory ovlivňující chápání smysluplnosti života a jejich vztah k budoucí prognóze v rámci abstinence a změny životního stylu.
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