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Business plan: Event agency targeting at international customer base
Bukáček, Ondřej ; Hartman, Ladislav (advisor) ; Desenský, Lukáš (referee)
The goal of this master´s thesis is to create a complex business plan for event agency situated in Prague but targeting not only locals. The business plan was written for internal use of its author to assess the profitability and feasibility of the business idea. The author used several reference literature resources. The actual business plan is to be found in the practical part. The whole structure follows the frame and information researched in the theoretical chapter of the thesis. The main chapters of the plan include the description of market opportunity, marketing strategy, financial plan and analyses of the market, competition and risks.
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Modelování událostí na sémantickém webu
Hanzal, Tomáš ; Svátek, Vojtěch (advisor) ; Vacura, Miroslav (referee)
There are many ontologies and datasets on the semantic web that mention events. Events are important in our perception of the world and in our descriptions of it, therefore also on the semantic web. There is however not one best way to model them. This is connected to the fact that even the question what events are can be approached in different ways. Our aim is to better understand how events are represented on the semantic web and how it could be improved. To this end we first turn to the ways events are treated in philosophy and in foundational ontologies. We ask questions such as what sorts of things we call events, what ontological status we assign to events and if and how can events be distinguished from other entities such as situations. Then we move on to an empirical analysis of particular semantic web ontologies for events. In this analysis we find what kinds of things are usually called events on the semantic web (and what kinds of events there are). We use the findings from the philosophy of events to critically assess these ontologies, show their problems and indicate possible paths to their solution.
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Influence of domestic and foreign economic events on viewership of TV news in Czech republic
Procházka, Jan ; Stroukal, Dominik (advisor) ; Tříska, Dušan (referee)
This work represents the research of television audience of news programs in Czech Republic during the years 2008 to 2013 in order to capture the possible preference for specific viewers areas of economic events, or information. For the needs of econometric time-series analysis is assembled basic model, which is individually applied to a total of five time series of news programs. Econometric estimates suggest that key events increasing viewership of Czech news programs are riots and demonstrations in the territory of Czech Republic, with a positive effect on the ratings of up to 4.1%, or home catastrophic events that increase viewership up by 4.6%. The world macroeconomic events showed the negative effect of up to 2.4% for viewership of television news.
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Bambiriada children as a means of communication and public associations
ZAVADILOVÁ, Petra
The work deals with the development of the value of active leisure. It points out that it is important that the society is informed about these possibilities (children, youth, parents, officers, partners). It emphasizes the importance of joint actions across organizations with a focus on reducing the pathological effects on children and young people and development competencies. The Bambiriáda is seen as a means of communication. The aim is to evaluate the importance of Bambiriáda for the company. It shows the possibilities of communication processes used during the event. Highlights the importance of the motto as a means of communication within Bambiriáda. Shows Bambiriáda collaborative action as non-profit organizations, schools and educational institutions both among themselves and with the state administration and local government.
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Influence of Fairs and Congresses on building destination image of the Czech republic
Vokounová, Barbora ; Mikeš, Jiří (advisor) ; Indrová, Jarmila (referee)
This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.
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Cultural events in the organization and management of corporate congresses
Janečková, Markéta ; Patočka, Jiří (advisor) ; Tyslová, Irena (referee)
The aim of this bachelor's thesis is to introduce different types of events and present detailed description of the process from the preparation in beginning to final evaluation, based both on personal experience as well as existing industry standards. Practical part focuses on preparation and progress of two different-sized events - a conference and a film festival. Both events are thoroughly discussed at every stage and final comparison of the two is presented.
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Analysis of supply adventure tourism in the South Bohemian Region
Klečacká, Simona ; Krbová, Jana (advisor) ; Matíšek, František (referee)
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Citizens on Events in the Middle East and Northern Africa - April 2011
Červenka, Jan
According to the April survey of the Public Opinion Research Centre, 44% of Czech citizens are interested in current events in the Middle East and Northern Africa. 66% of Czechs expect a negative impact of these events on global economy, 60% share the same expectation in relation to security situation in the world. 27% of Czechs approve the international coalition’s military operations in Libya, 44% oppose it and 29% are undecided on this matter. But only 13% of Czech public would support eventual involvement of Czech Republic in the intervention in Libya while 78% are against such an idea.
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