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Evolution and Changes of Advertising of the Skoda Auto Company
Veselá, Dana ; Fulka, Josef (advisor) ; Mucha, Ivan (referee)
This master's thesis focuses on the advertisement strategy of the Škoda Auto Company, the development and transformations of the brand image from the beginning of the 20th century to the presence in the relation to the changes in artistic depiction, in particular photography. It aims to analyse various factors which affect an advertisement strategy, and thus the final advertising and its means.
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Privatisation in Czech Republic and in Slovakia
Hrmo, Michal ; Nečadová, Marta (advisor) ; Breňová, Lubomíra (referee)
The main objective of this work is examination of the process of transformation in Czech republic and in Slovakia. I am analyzing initial situation of Czech republic and Slovakia from the beginning of the privatization and I am also describing avenues of approach which may have been used. I continue with describing the process of liberalization, stabilization and also preventives, following recession between years 1990 and 1993 and change of structure of national economy. I am writing about the process of voucher privatization including the voucher privatization provided in Slovakia. By the end of my work, I am adding some thoughts about the correctness of chosen way inclusive of description of alternative transformation strategy of Czech republic.
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Biosphere reserve Sumava as a tool for sustainable development of the area
Silovská, Hana ; Macháček, Jaroslav (advisor) ; Lisa, Aleš (referee)
My diploma thesis is focused on the subject of biosphere reserves, as an example of special protected areas, with special regard to BR Šumava. There is examined its current situation and its contribution to sustainable development. At the same time there are being found out the opinions, attitudes and expectations of key local stakeholders and other persons and organizations concerned towards the institution BR Šumava. This thesis deals with optimal functioning model of BR Šumava and its future sustainable development.
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Garden in Children's Literature - its presentation, role and symbolism in The Secret Garden and Tom's Midnight Garden
Jílková, Klára ; Chalupský, Petr (advisor) ; Farrell, Mark Robert (referee)
In my diploma thesis, I deal with the topic of the garden as it is presented in Frances Hodgson Burnett's The Secret Garden and Ann Philippa Pearce's Tom's Midnight Garden. In the beginning, I discuss the reasons for the attractivity of this topic among children's authors in general, and introduce Burnett and Pearce. In the following chapters I focus mainly on the role of the gardens in the characters' lives, showing the positive effect they have on the characters, helping them to gradually change for the better. I concern myself with several themes, including the way and the circumstances in which the two gardens are discovered, the setting of the stories, and the magical aspects of both gardens. I also deal with the differences in the perception of time and with the interconnectivity of time levels in the stories. At the end of this thesis there is a chapter devoted to the way both authors present their gardens and on the means they use for their descriptions.
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Bulgakov's novel The Master and Margarita and its Czech translations
Kargalceva, Natalija ; Oganesjanová, Danuše (referee) ; Rubáš, Stanislav (advisor)
This diploma thesis contains analysis of the two Czech translations of Bulgakov's novel "Master and Margarita". On the first pages, the author concems on Michail Bulgakov's life and work and seeks a parallel between the fate of the writer and the story of his last novel. Then she characterizes the novel itself and closely analyzes its two naratives: "Muscovite'' and "Jerusalem's" ones, which blend in the story. The analysis of the translations is made in a perspective of such a division. The author concerns on the way of a translation of realia (proper and local names, medical terms, cuisine etc.). She begins with the translation of proper names and, keeping to opinions of L. S. Barkhudar and L. K. Latishev, compares the two translator's approaches. After this, she concludes that such a translation has been very difficult and treacherous for the translators whose solutions are arguable and not always correct. A list of the translations of proper names is included in the Appendix 1. In the next chapter, the author deals with methods of using lexical devices and examines their function in a framework of the novel. In the "Muscovite" narative, lexical units allusive to supernature and phrases containing the words "devil" and "god" (see Appendix 2) are concerned. These lexical devices display author's stance...
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History, Presence and Future of Exchangeable Formats of Bibliographic Data
Rösslerová, Klára ; Vlasák, Rudolf (advisor) ; Sklenák, Vilém (referee) ; Drobíková, Barbora (referee)
This dissertation focuses on the data exchange bibliographic formats that have been used in the libraries since the 1960s. There have not been many changes over the decades although librarians have been calling for them. Since the beginning of the new millennium, there has been a growing pressure for change. The aim of this dissertation is to try to summarize the activities in this field and to outline possible future development. The formats used in the past and in the present are analysed in the first part. It is possible to predict the future development on the basis of the analysis of individual projects and on the basis of surveys. The results of the analysis suggest that these activities are headed to a linked data publication model that preserves the current cataloguing procedures. Keywords: exchange formats, bibliographic data, MARC format, MARC 21 format, linked data, BIBFRAME, Schema.org, cataloguing
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Dramatization of Olbracht's novel the Bandit Nikolai Shuhai
Mládková, Nela ; Janoušek, Pavel (advisor) ; Mocná, Dagmar (referee) ; Smrčka, Jiří (referee)
The theme of the thesis named Dramatization of Olbracht's Nikola Šuhaj loupežník is focused on the secondary life of Olbracht's prose on Czech stages, in film and in other media as well. The interpretation begins with the recapitulation of circumstances of the creation and the initial reception of the novel and from its analysis related to the genre, language, style and composition, and proceeds with analyses of the individual dramatizations, created primarily by Peter Ulrich (LP Nikola Šuhaj loupežník, 1974; Nikola Šuhaj loupežník, Ateliér 1975; Koločava, Městské divadlo Brno 2011) or by Milan Uhde (Balada pro banditu, Divadlo na provázku 1975 and 2005; film 1978). Special attention is paid to the fact that the key dramatizations of Olbracht's Nikola Šuhaj loupežník worked with music and songs in their theatre adaptations and they used them as a means of expression that intensified the lyrical passages and allowed to transfer the poetics of the given literary model into a very impressive contemporary theatre form. The aim of the thesis is to show in what ways those who dramatized and staged the models kept transferring the story of Olbracht's novel into different social situations (or other cultures), while endeavouring to take advantage of the story in order to depict current problems of their...
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Evaluation and Remuneration of Employees
Faltusová, Denisa ; Legnerová, Kateřina (advisor) ; Soušková, Milena (referee)
The topic of this thesis is evaluation and remuneration of employees. The thesis is divided into two parts. The theoretical part is focused on system of evaluation and remuneration of employees in general, their importance, meaning and continuity. The practical part includes a study of particular company and a questionnaire survey. Its goal is to find out the opinion of the employees and then to analyze the current situation and suggest corrective actions that should contribute to improvement of the system and to satisfaction of the employees.
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Supply optimalization of assembly hall in a chosen company
Tuscherová, Helena ; Lukšů, Vladimír (advisor) ; Šafránek, Ondřej (referee)
The aim of the work is to make a proposal of a new process of material supply the hall and to customize the logistical process to the standard of the chosen company. Desription and valuation the actual estate of supply the assembly hall in a chosen company. Application fundamentals lean logistics in the assembly hall in the searched company. Interpretation of ascertained problems in the supply process of the assembly hall in a chosen company. Proposal of the corrective activities for eliminating detected problems.
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