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Marketing Strategy Proposal
Krotký, Roman ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.
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Marketing Strategy for Company Unique Medical, Ltd
Fafílková, Sára ; Tomčufčík, Igor (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on analysis of present conditions of the company and create a marketing strategy that aims to increase the company´s turnover and a leading position in the market. The work includes a theoretical part which contains the basis for practical. Analytical part contains the analyzes of internal, departmental and external enviroment. The final part contains a proposal of marketing strategy that will lead to the fulfillment of mentioned goals.
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Business Plan - English Style Pub
Weiss, Petr ; Pleva, Michael (referee) ; Veselý, Josef (advisor)
This diploma thesis deals with the business plan for the establishment of a new non-smoking pubs. The first part outlines the theoretical bases on which processing is practical. The resulting business plan in the practical part, based on the overall analysis of the market, in terms of both potential customers and existing competition. The conclusion will assess the viability and feasibility of the project.
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Customer Satisfaction Measurement in Brewery Zubr, a.s.
Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
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Founding of a Small Company - Medica Travel
Trčka, David ; Gryc, Milan (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part.
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Marketing Research of Customer Satisfaction
Váňová, Kateřina ; Macurová, Jana (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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Expansion into Foreign Markets
Hanáčková, Marie ; Doležálek, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.
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Marketing research in the company FPO, s. r. o.
Hnilička, Libor ; Buchta, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma work deals with marketing research of customer satisfaction of distributive company FPO s.r.o. with product solution of mother company GORDIC spol. s r.o. The work is closely focused on methods and methodology of marketing research ands justifies chosen research plan and methods determined to effective achievement of set goals. These methods are consequently used to analyse contemporary situation of enterprise and actual state of company customer satisfaction. The outcome of the work is above of others exposure of links among adjustment of marketing mix, actual customer satisfaction and company ability to be one step ahead of competitors. The goal of the work is to propose such measurements, which are going to lead to increase in customer satisfaction and improvements in company market position.
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Using of Marketing Tools in Chosen Retail Subject
ČELOUDOVÁ, Ludmila
The main task of my bachelor{\crq}s thesis has been to make an analysis of marketing tools in a chosen retail. And suggest any improvements based on obtained information. Required information has been gained in Quelle clothing retail, which is located in Jemnice town. The second task of this bachelor{\crq}s thesis has been an analysis of utilization of marketing tools state in fifty retail subjects. I{\crq}ve carried out this analysis by interviews in Jemnice town and its surroundings. I{\crq}ve processed results into coding format from which the graphs, has been created.
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Analysis of tourism services in the region Novohradsko
ŠINDELÍŘ, Michal
Project analyses services of Tourism area of Novohradske mountains and Novohradske foothills and completly characterize potencial of Tourism in this location, through some analysis. Concretely is here used situational analysis, STEP analysis, destination demand analysis and analysis of competitive advantage. Than it was estabilished analysis of Tourism services (basic and supplementary services). The point of project was proposition of product portfolio and marketing mix of destination which was coming out of these analasys and field survey (form of questionnaire). It was putting the accent on frame of view on progression and propagation of destination. Through hypotheses were solved classification of Tourism services and traffic or tourist notation seen tourists eyes.
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