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Presentation of sports in television broadcasting in the Czech Republic
Trnková, Lucie ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Presentation of sports in television broadcasting in the Czech Republic Objectives: The aim of this thesis is to measure and compare the airtime devoted to individual sports and sports representations on public and commercial television in the regular, prime-time sports news. The recommendations will be proposed to be used in sports-club marketing, based on the results of observations. Methods: This thesis uses, as a method of observation, the standard sport news shown at prime-time on the TV stations ČT1 and TV Nova. This is the type of indirect observation with the technical devices - USB TV tuner and PC. In terms of content, Berelson's quantitative content analysis will be used, which examines the content of media messages. The theoretical part of the thesis is based on an analysis of documents. Results: The results of observations illustratively show the different approaches between public and commercial television for the inclusion of sport in the broadcasting of regular sports news in prime-time. For both channels, the most popular sports in the sports news are football and ice hockey. In addition, there is a trend of popularity of summer sports, even in the winter time. Sports broadcasting has high frequency of airtime on public Czech television broadcasting. TV Nova focuses on the...
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The media coverage of Africa in broadcasting Česká televize
Zelenková, Klára ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The thesis introduces the media image of Africa in the public of broadcasting Czech Television from 2009 to 2013. Africa is the continent with huge potential but in the minds of people it is connected with coup d'etat, wars, poverty and famine. Czech Television is the public media which should offer viewers the most balanced broadcasting due to its position in the media market. The theoretical part of this thesis presents the theory of media construction of reality, the principle of agenda-setting and news values and some of these the analytical part has confirmed. The thesis also approches to the African continent from political-economic and geographical perspectives. The analytical part of this thesis was based on quantitative and qualitative content analysis. The thesis researches the news, opinion journalism and documentary with notion of Africa, also focuses on differences between the media image of each geographical area of Africa and distinguishes between Czech and foreign production.
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The Specifics of Radio Broadcasting for Children with Special Regard to Public Service Radio Station Radio Junior
Roháčková, Kristina ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
Bachelor thesis "The Specifics of Radio Broadcasting for Children with Special Regard to Public Service Radio Station Radio Junior" maps the current situation of broadcasting for the youngest listener group. The first chapter describes the target group in terms of psychology, sociology and pedagogy, provides general findings about the relationship between children and the media and names key documents and acts that protect their interests. The second chapter offers a brief insight into the history of broadcasting for children audience, the third chapter deals with present broadcasting of public radio station Radio Junior, Czech Radio - Dvojka and other private channels (or programs) focused on children. The final section analyses a selected Radio Junior show on the basis of its structure, genre, theme and language.
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Present position of CRo 3 Vltava in the Czech media landscape
Beran, Rudolf ; Köpplová, Barbara (advisor) ; Maršík, Josef (referee)
Anglický abstrakt k diplomové práci Současné postavení ČRo 3 - Vltava v české mediální krajině Present position of CRo 3 in the Czech media landscape Autor: Rudolf Beran 2012 Abstract This thesis focuses on history of the cultural-artistic radio broadcast in the Czech Republic, its starting points and the subsequent changes that have gradually led to the current profiled form of CRo 3 - Vltava. The CRo 3 - Vltava radio station is presented here as a cultural institution coexisting in the framework of public radios of the other European countries. A special attention is paid, among others, to the Vltava's specifics, aspects of the obvious peculiarity this radio station has within the Czech media landscape. Neither can I omit the radio's cultural function of "culture-creativeness", role in the climate of the current society, factual non-substitutability or privileges of the demanding audience. In the individual sections I present, one by one, the key authors and creators who have taken a crucial part in shaping the CRo 3 - Vltava radio station. The thesis is based on a historical-critical analysis and a form analysis.
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Comparative Analysis of the Representative Programme Tunes in the Czech Audiovisual Media
Srb, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Tunes and sequences that introduce into media products (so-called idents or intros) do not serve only as interpunction dividers in the continuous broadcasting media flow. They are also a specific kind of media message that evolved gradually and become incorporated structurally as well as functionally among the typical and identifying phenomena of the media discourse. From the semiotic point of view, an intro is at the same time a sign of the media text and a text per se. In the media discourse, intros fulfill several functions: they help getting around the radio and television programme, they draw attention to various programme titles and they simultaneously co-create the identity of the respective broadcasting station's discourse. To fulfill said functions, they use set signs and sign systems. Purpose of this work is on the one hand to analyze sign and sign systems used in some representative examples of intros from the Czech media environment around the turn of the millennium, on the other hand to comparatively analyze said intros in a synchronous as well as diachronous perspective; by means of that, relations will be explained among various intros and their respective sign systems across the media discourse.
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Analysis of experts working in the studio in Czech Television during the hockey World Cup 2010 in Germany
Kalát, Ondřej ; Záruba, Robert (advisor) ; Halada, Jan (referee)
Bachelor thesis deals with the work of experts in studio, which participated in the broadcasting of the 2010 IIHF World Championship in Germany. In this position alternated Josef Zajíc with Milan Antoš and author tries to analyze their access to the profession "expert in studio" during the matches of Czech hockey team. This thesis presents in short the history of Česká televize, that had broadcasted this event, and the history of ice hockey world championships. These issues are followed by characteristic of the profession expert in studio, namely history, definition and challenges during the broadcasting. Author deals with content, form and visual behavior in speeches of Josef Zajíc and Milan Antoš. One part includes also interviews with them. In the end author analyses mistakes of both experts on the basis of conversations with Czech language specialist. He also wonders if Czech viewers are able to pardon them these mistakes.
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Canadian media: history/genesis and present/contemporaneity
Vránová, Vendula ; Köpplová, Barbara (advisor) ; Vochocová, Lenka (referee)
The thesis is focused on key canadian media - print, radio and television, in the individulal chapters I'm trying to describe their development as it is during the formative years and influenced, and what role it plays in today's Canada and which one of them has a privileged position in the country. Before that I was trying to deal with the history of Canada to clarify the roots all Canadian journalism and the media occurred. I also give attention to some selected major Canadian media personalities, whether those from the past and the present, who are in some way involved on what is today Canadian journalism, or the form of it's today. My attention did not miss either: the French-Canadian journalism, which about their form and the place on the map of the Canadian media fought for centuries. Its center is the Canadian province of Quebec. In my work, I also discuss how journalism is taught at several Canadian universities, how much of them offers a learning program and how they teach it. Whether the emphasis is more on theory or more practical. I write also about media education, which has been several years in Canada's history. Last but not least, I tried to map the Czech track in the Canadian media and specifically designate some of expatriate media that readers can find in Canada.
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2010 - "Počítáme s dětmi v České televizi": Programmes for Children and Youth in the Czech Television
Vraspírová, Pavla ; Wolák, Radim (advisor) ; Macků, Lucie (referee)
The diploma thesis "The Year 2010 - Pocitame s detmi v Ceske televizi: Programmes for Children and Youth in the Czech Television" deals with broadcasting for children and youths on Czech Television and focuses on the production of cyclic programmes. It summarizes the production of these programmes since the beginning of Czech Television in 1992 until 2010. The author also describes the structure of production centers in Czech Television that used to produce and are still producing those programmes. Furthermore, the author analyzes the strategy Pocitame s detmi v Ceske televizi which followed the previous projects - "Osudove osmicky v nadich dejinach" (the Fateful Eights in our history) and "Rok svobody" (the Year of Freedom). The analysis consists of an overview of existing, new cyclic and also planned programmes which Czech Television started or planned to broadcast during this strategy. The thesis provides quantitative conclusions such as the amount of all the programmes for children and youths broadcast during the existence of Czech Television, average time spent by children, youths and adults watching TV and especially Czech Television and the share of audience that was watching Czech Television. The author uses the tool of semiotic analysis to examine what means of expression are used to display real...
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Czech Radio as a public entity with specific mission
Stiborová, Eva ; Kadlecová, Eva (advisor) ; Mráčková, Jitka (referee)
This bachelor thesis is focused on the Czech Radio as a public entity. If and how it fulfill it's specific mission and also it speaks a little about it's financing. It consists of a theoretical part and practical part.
The theoretical part is devoted to the introduction to the legal regulations which are closely connected with this theme. There are analyzed the laws relating to radio and television broadcasts, on Czech Radio, the Copyright Act, the Civil Code and, last but not least, the Charter of Fundamental Rights and Freedoms.
The practical or analytical part is focused on individual radio stations of the Czech Radio and especially on what they bring to their audience. This part also deals with various types of revenues of the Czech Radio and it analyzes annual reports from 2003 to 2014. It describes the realized projects from the Czech Radio to the public. And also proposes a separate project that addresses the issue of social exclusion of the inmates and how could Czech Radio help with solving this problem.
The questionnaire survey of this work finds answers to questions about the media in general and how they are different types of these media preferred. Furthermore, it specifically addresses the audience ratings and attractiveness of the Czech Radio, but also whether the public perceives him as a credible, objective and balanced source of information.
Keywords: Czech Radio, public service, mission, subject, evolution, legislation, financing, characteristic, listener, radio, broadcasting
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