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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Štancl, Michal ; Němec, Josef (referee) ; Ruller, Ivan (advisor)
The concept is a combination of two different dimensional masses placed in a given area. The main building consists of a simple form of block IV. floors, the height and direction honor houses line the eastern part of the street Polášková and indirectly linked to it. Starting Cimala commercial center. In the opposite part of the main mass is only partial continuity created one deck above. An important factor in creating living spaces was sufficient offset from the main road, partially shielded by noise at the second follow-up buildings. The dominant mass is connected to a smaller two-storey L-shaped object, which combined elements of both maintaining the existing road corridor between the buildings housing and the historic town center. This is achieved by interruption of the dominant buildings in the middle on the first floor with the open-through-passage of the passage connecting the two parcels and create a public space between objects. The passage therefore preserves the widely used linear path from the street Pospíšilová Square. United objects are separated from the eastern part of the shopping center space Cimala in order to maintain the supply side of the aforementioned object.
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The object of metropolitan significance on the street Benesova Brno
Uřídilová, Valentýna ; Hybská, Bohumila (referee) ; Nový, Vítězslav (advisor)
The concept follows and respects the continuation of city parks on so called Okruzni boulevard where new green vegetation was created after the destruction of ramparts. The polyfunctional building is located on Benesova street and complements the built-up area as a city creating element. The building was solved as a compact mass of which shape, size and roundness reflects other buildings around. The goal of the design is to connect together Koliste and Benesova street and the city park. The building creates business parterre which makes it possible to reach the Koliste street directly from Benesova street through the building. With the help of parterre and generous staircase we can solve the problematic wall barriere and join together whole area. The character and the scale of building is a modern transcription of historical palaces.
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Multifunktional Building Brno
Roleček, Jakub ; Drobníček, Ladislav (referee) ; Menšíková, Naděžda (advisor) ; Hradil, Dušan (advisor)
The subject of my bachelor’s thesis is a multifunctional building in the vacant site of Milady Horákové Street in the city of Brno-Zábrdovice. From the street view on the right it adjoins a secession four-storey block of flats by Josef Müller and on the left a contemporary seven-storey multi-purpose building designed by Dalibor Borák. Deliberately disharmonious proposal originates as a time-dependent impact of the two neighboring houses to align a significantly different character of their masses from both incoming angles. It forms a crystalline aggregate of basalt microscopic structures transferred to macroscopic nature of the building structure. The Semi-public space at the level of the ground floor connects the busy street with a quiet courtyard where there is a playground, vegetated cascade with a concrete stage and a café sitting. The podium "public socket" thus serves as an auditorium for various informal performances. In addition the house offers commercial, office and exclusive residential spaces, which are located on the top floors.
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Punk subculture in the Czech environment
Buociková, Eliška ; Hucková, Barbara (advisor) ; Šubrt, Daniel (referee)
Thesis deals with punk subculture involuntarily acting as innovative element of the commercial market. It addresses the question of the essence of punk subculture, and focuses on the question whether the penetration of punk elements into the commercial environment affect the essence of punk. Aim of the thesis is also to find out how punk elements in the environment of mass culture are perceived by young people outside the punk subculture. The theoretical part explains the basic concepts and contexts within a given topic. It also describes the process of punk elements penetration into market environment and its influence within the fashion and music industry. The practical part, which is based on the results of qualitative and quantitative research, respectively research probes, describes the state of the issue in the Czech Republic.
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Ethics on the Internet (Etiquette)
Malá, Kateřina ; Sigmund, Tomáš (advisor) ; Vaněk, Jiří (referee)
This thesis addresses the issue of ethics on the Internet. The first part focuses on a brief history of the development of ethics and ethical principles used even today. The second part is devoted to information ethics, which is an integral part of the Internet, since it deals with the creation, dissemination, transformation, storage, search, use and organization of information, and also deals with specific standards, codes and principles that were created either specifically for the Internet or are now an integral part. The third part is devoted to valid Czech and European legislation in the field of information work in various media, including on the Internet. The final section is devoted to the evaluation of the current situation of ethics on the Internet, where they described the problems with which we meet today. Such problems are violations of copyright law, whether piracy or plagiarism, threats associated with Internet communications, kyberstalking, cyberbullying, kybergrooming or activity on social networks. In addition, problem situations are mentioned online trading, which are currently controlled by many associations, consumer protection or influence of the media and advertisements, and incessant problem of censorship. The final part is also added to the survey, which was created speficically for this work and proposal of possible solutions to improve the current situation.
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Analysis of advisability of setting up a new bookshop in Rokycany
Hornychová, Martina ; Procházková, Markéta (advisor) ; Prokop, Jan (referee)
The aim of this bachelor thesis is to verify the advisability of setting up and operating a small bookshop in the town of Rokycany. The theoretical part deals with commerce, its functions and marketing in the area of retail procedure. The practical part, first of all, deals with the future of print version of books. Then the possible customer demand for a new bookshop is identified in Rokycany and its surroundings through the form of written questionnaire. Following the interpretation of answers given in the questionnaire, comes the proposal on how to put to use the information for the managing of the marketing mix of the possible bookshop. Next comes the analysis of competition, suppliers and verification of the price level of different books. The final part is financial and it confirms the advisability of prospectus, it also summarizes operating costs of the bookshop and it compares them with the real value of margin. Contribution of this bachelor thesis rests in the supporting documents, which can be used in reality for positive decision about this specific type of prospectus.
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Activities of the French-Czech Chamber of Commerce
CECHLOVÁ, Olga
The objectif of this bachelor`s thesis is to give a compact picture of the French {--} Czech Chamber of Commerce. The first part of this thesis focuses on the general characteristics and further introduces the Chamber by description of the present, a glimpse into the past and integration into the legal frame. Furthermore, the thesis deals with the member base, which is also described in detail. The main part of the thesis concentrates on the Chamber{\crq}s activity, provided services and the whole thesis marginally touches French {--} Czech business relations.
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Geocaching
Horňáková, Michaela ; Pokorný, Pavel (advisor) ; Jiroušek, Radim (referee)
Geocaching is recently becoming increasingly popular leisure activity in not only in the Czech Republic but also all over the world. Firstly, the work focused on explaining the nature of Geocaching, which deals with finding hidden mailboxes in a given geographical coordinates. Geocaching is not the only activity that is conducted by using GPS navigation but also refers to other options such as Wherigo, GPS Mission etc. The potential use of Geocaching in the commercial sector has not yet been fully exploited, and thus the work also deals with the commercial use of Geocaching which focuses on products and services related to Geocaching. It offers a second option, and commercialization of its substance. The essence is meant mostly concealed caches using GPS, but that does not work under the administration of Groundspeak, the Geocaching shelters. In commercialize the works of nature, especially offers the possibility of using small, but large companies (but also for the faculty) in the form of various competitions and other projects. The thesis is accompanied also by a survey whose results are mentioned through the whole work, i.e. chapters, which were related to the topic of questions in the survey. Results of survey were presented in separate chapters analyzed. Finally created a project called "Discover Jindrichuv Hradec", which is designed to raise awareness of Jindrichuv Hradec or to improve tourism. This project is created precisely to the already mentioned principle of Geocaching, and it has also created a special Web site.
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Commercial and cultural distinctiveness of Nicaragua
Kožárová, Katarína ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
Nicaragua is one of the last countries without any intervention of European business. To enable the entrance to this market, to make the procedure of entrance correctly, the entrepreneur has to know how to deal with different culture and has to have the information about the culture and its specifics. After reading this thesis he will be well prepared. The text of the thesis is divided into three main parts -- basic data, where are mentioned basic geographic and demographic specifications, cultural distinctiveness describing basic features of Nicaraguan culture and in the third part dedicated to commercial distinctiveness where basic geographic and cultural features are applied on the way how to do a business in this Latin American country.
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