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Ethics of advertising. Position in terms of theological ethics
Musilová, Lenka ; Ovečka, Libor (advisor) ; Lorman, Jaroslav (referee)
Ethics of advertising - Position in terms of theological ethics Advertising is a subject of a lot of controversial debates because it derives the benefit from unethical practics. For example, advertising misleads customers when it conceals essential information, abuses women and children, improperly uses a sense of fear. These aspects of advertising have a negative impact on society. The goal of this thesis was to find out how experts in the advertising industry perceive adverting and its ethics. The first one is a marketing specialist and the other is a director of an advertising agency. I introduce advertising at the beginning of the first part. The main themes of the theological ethics come later and then I explain the relationship of ethics and advertising. There is a separate chapter dealing with attitude of The Catholic church towards advertising's ethics. The next chapter describes regulation of advertising in The Czech Republic. The second part includes a qualitative research about expert's perception of advertising and its ethics. I found out their opinions using non-standardized interviews. In the conclusion I introduce results of the research. Keywords: Ethics / theological ethics Advertising Catholic Church and advertising Regulation of advertising
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Public Awareness: Life of People with Hearing Disabilities
Rérychová, Jitka ; Mrkosová, Eva (referee) ; Hádková, Kateřina (advisor)
This dissertation is focused on general public awareness regarding deaf and hard of hearing people. The work is structured into theoretical and practical part and is divided into a five main chapters. The first part contains a development of historical view on deaf and hard of hearing people as well society's present approach to them. After that follows a brief overview of the possibilities of obtaining information about the difficulties of people suffering with hearing loss. The second part describes the program "Getting to Know a Deaf Person's Life ", which effectiveness is verified by research based on interviews and questionnaires. The main purpose of this dissertation is in its usage as an information material about people with hearing loss and presentation of one of its public awareness schemes. KEY WORDS: Awareness, Deaf and hard of hearing people, Public, Change of attitudes
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Problems of social work in relation to syndrome CAN
Kašpárková, Zuzana ; Roth, Martin (referee) ; Mašát, Vladimír (advisor)
In my bachelors work Problems of social work in relation to syndrome CAN I investigated some eases of child neglect, mental abuse, physical abuse and sexual abuse. The general term for these types of behavior in syndrome CAN. The goal of my work is to define the problem typically encountered by social workers. Throughout these problems are a lack of information from the profession and public. The lack of state rare which should provide family therapy, disfunctionality of multidisciplinarity cooperation, the lack of social workers and the repented interviewing of children during a suspected case of CAN. I have divided my work into two parts - the theoretical and the practical. The theoretical part is focused on the status of children in society past and present. I also mentioned the legal parameters encompass the status of children in society. Furthermore it's about the prevention of CAN, it's consequences and revealing cases of CAN and the status of social workers in these cases and the problems which they encounter. In practical part I addressed the causes of the case of one girl who was physically punished by her of one girl who was physically punished by her mother. In this case I addressed the problems of social workers when solving the case. Furthermore I put in an evaluation of the results of my...
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Sence of family history as part of self-identity
Neubauerová, Kateřina ; Koťa, Jaroslav (advisor) ; Pelikán, Jiří (referee)
The aim ofresearch work Sence ofFamily History as Part ofSelf- identity is mapping depth and extent of informatíon that have respondents about their ancestors. At the same time I pursue how transmission rate of fami1y history acts upon family system and upon individuals. The theoretical part concems with the transmission forms of family heritage. In this research I'm writing about effect of traditional rituals on the family system as a whole but also on individuals. There are traditions of wedding, christening, funerals, the transmission of names, stories of family legends, myths and family taboos. The objectives of this research work are: mapping of transmission conditions and knowledge depth of fami1y history and looking for possible starting points for strengthening the sence of family history in the conditions of postmodem society in stories of respondents. To fulfil1 these objectives, I chose a qualitative method of data collection - a case study. The information were extracted with the help of interview method and analyzed by using open coding method.
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A roma child in foster care of a family belonging to majoritarian society
Zahradníková, Šárka ; Kremličková, Marta (referee) ; Lorenzová, Jitka (advisor)
The thesis presents the results of qualitative research conducted in foster families raising Roma children. The data obtained during unstructured interviews was analyzed using both what is called a simple and a narrative analysis. The results of the simple and the narrative analysis are presented to show the effects of raising a Roma child on these white families. The results suggest that the life of such families is affected by racism in the society while the characteristics described as typical for the Romas do not influence the family life more than other individual characteristics of the children. Furthermore, the process of how children in care become adults is described. The major factors which influence the process are: a complicated search for identity, handicaps gained by the children in their past and their low self-esteem. It takes longer than is normally expected for these children to become stable and mature - often until they are between 25 and 30 years old. Separation, which is the most important part of this process, is painful both for the children and for their families. The foster parents usually adopt either positive or negative views according to the outcomes of this process. In the latter case, the foster parents learn to cope with the negative feelings by realizing that it is only the...
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Possibility of prolonged employment for seniors
Molatová, Pavlína ; Tomeš, Igor (advisor) ; Nováčková, Vladislava (referee)
In the thesis I deal with the general definitions of old age, a historical retrospective of the employment of seniors, population aging and its implications for the labor market, employment legislation for seniors, seniors incentives to employ and the problems of senior workers, as in life, as well as in the labor market. The aim of my thesis is focused on the issue of extending the work activity of seniors. It describes the qualitative analysis of interviews that I conducted the research with eleven professionals working in areas related to seniors. It focuses on the difference of opinions of experts from various areas - state, private, groups of older people, etc. and interesting ideas that emerged from the interviews. Experts perceive the issue of extending the work activity of seniors to be very important and in the future will need to further expand awareness of the necessity of active involvement of older people in current society.
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Personal development and life prospects of children with hearing disorders
Roďanová, Ivana ; Kutnohorská, Jana (advisor) ; Bůtová, Vladimíra (referee) ; Dršata, Jakub (referee)
Personal development and life prospects of children with hearing disorders My bachelory work is divided in two parts - theoretical and empirical. In theoretical part basic definitions, types of hearing disorders and defects and diagnoses of children's hearing are described. In the next part, I inform about the compensatory aids for people with hearing disorders and ways of their comunication. I also write in my thesis about personalities of these people, care of them and thein integration into society. The empirical part presents results of research, which was carried out on the basis of interviews. It is focused on interests and hobbies of children with hearing probléme, their ability to communicate and possibilities for profession choice . The work also maps their free time.
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The Pregnancy of a Visually-Impaired Woman
Zobanová, Barbora ; Květoňová, Lea (advisor) ; Mrkosová, Eva (referee)
The destination of my thesis is to present the information about the abilities visual handicapped women to become mothers. Even they are handicapped they can solve individually normal and complicated life situations. This work is focused on the questions of the pregnancy, the labour and passing parentage. The methods that 1 will use in my thesis will be: x Common tract on the pregnancy, the preparing to birth the baby, the labour. Also about the yearn for the independent way of life of people with the visual handicap, x The case reports, the interviews with the visual handicapped mothers and analyse theirs speeches, x The study references, Internet, consultations with the specialists and the institutions for the visual handicapped people. My work will aim for current situations of the visual handicapped mothers in Czech republic and if our society and the institutions are prepared for them.
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Fathers on parental leave in the Czech Republic
Franková, Tereza ; Slaboch, Martin (advisor) ; Tereza, Tereza (referee)
Presented thesis is about fathers on parental leave in the Czech republic. Althought the men can take a parental leave since 2001, they are still the phenomenon in the society. The women are the dominant in parental leave, so there prevails the tradition division
of roles. The aim of my thesis is to answer the question: How does the modern exchange of parenting roles influate the family functioning? In the theoretical part there
is introduced the parental and maternity leave from the point of view in the past, legislation and the possibility taking the maternity and parental leave. The thesis is focused
on parental, maternity and paternity leave from the point of view of eight european countries and states certain recommendation for Czech republic. Also describes the family functioning, parental role, gender role and stereotypes. The next part of thesis is focused
on history of paternity, relationship between the father and child, and paternity parenting styles. The practical part contains ten interviews which research the experience
and opinions of men on the parental leave. There are as well opinions from
the wives/partners, who exchanged the roles with their male partners. Using the questionnaire survey, which was filled in by 238 respondents, there was researched what attitude does the Czech society have to the topic and generally to the position of men
on parental leave.
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Managerial skills
Vernerová, Lucie ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with the management skills that department employees are monitored on, in terms of their work in use and which are necessary for their performance. This thesis consists of two parts, the theoretical and practical.
The first part is focusing on theoretical solutions developed on the basis of special Literature and defines basic concepts such as management, managers personality, their competences, but also managerial roles and functions. In detail, it describes soft management skills.
The second part is characterized by high society and leads to analyze current levels of managerial skills of their jobs. Custom research was implemented through guided interview with the line manager and form of a questionnaire with employees of the chosen department.Based on the results of the questionnaire, a conclusion can be formed and used to create drawn-effective measures that can in the future help to strengthen the examined skills of workers and increase their level of practice.
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