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The Corporate social responsibility in strategic planning
PÁVKOVÁ, Markéta
The thesis titled Corporate and social responsibility is deals with the analysis of social responsibility in the selected company. Analyzed company is the concern E. ON Czech Holding AG. The group E. ON AG is one of the leading energy companies in the world. Business activity is the sale of electricity, the manufacture, distribution and sale of natural gas. Aim of this work is the analysis of the social and corporate responsibility in activities of the energy concern E.ON Czech Holding AG, including the creation of codes of ethics and suggestions for improving the management of this area. Current status was evaluated on interviews with workers, there was used the sample questionnaire of the European Commission to obtain information about the social responsibility in group E. ON. It was also used analysis of internal documents, the annual report and the E.ON Sustainability Report. To obtain information about the Code of Ethics was used a questionnaire survey. In the group E. ON was found some shortcomings mainly in the processing of the information provided in the Annual Report and E.ON Sustainability Report , as well as in the Code of Ethics, which is an internal document and staff disagrees with it in some certain areas .
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Social responsibility of the company Vodafone Czech Republic a.s.
Berdisová, Silvia ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
This thesis defines the basic characteristics of the concept of Corporate Social Responsibility, which is loosely translated as social responsibility. The theoretical part deals with the area and the benefits as the main actors. It further describes methods of measuring corporate social responsibility and last paragraphs of the theory describes the steps necessary to implement the concept of CSR into business strategy. Occasionally it also mentioned the historical development of CSR. The practical part is devoted to the Vodafone Czech Republic a. s. and its specific activity in the area of social responsibility. It also includes case studies that the main object is to assist the voluntary non-profit organization. Marginally described the situation in the Czech Republic, as the business sector sees CSR concept.
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Social responsibility: Strategy proposal for VSE
Závodná, Zuzana ; Zadražilová, Dana (advisor) ; Zeman, Jiří (referee)
The goal of this work is to propose a social responsibility strategy for the University of Economics in Prague. This work aims to identify priorities for social responsibility in a public institution such as the University of Economics and propose a plan for realisation and implementationof the strategy. The challenge of the thesis is to clearly show that even for an organization like the University of Economics, it is relevant to build a social responsibility strategy in the long term.
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The Analysis of CSR Strategy in a Selected Company
Bartlová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The topic of this thesis is CSR (Corporate Social Responsibility) and its application in a selected company. The first part describes the theory related to the topic, such as the history of CSR, the definition of CSR, the standards created to measure CSR and the integration of this strategy into a company's strategy. The second part describes an example of how this strategy is used in a particular company, in this case in the RWE Group, with a more detailed look on its performance in the Czech Republic.
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Corporate social responsibility - research of practice in small and medium-sized enterprises
Pazderová, Blanka ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Bachelor's thesis deals with the social responsibility of organisations with a focus on small and medium-sized enterprises. It briefly describes the origins of this philosophy and its most important moments. It also provides a comparison of social responsibility from the perspective of the European Union and of the third world countries. It features examples of international initiatives to promote corporate social responsibility. The practical part deals with the research of the social responsibility in small and medium-sized enterprises in Czech Republic. It analyses the various aspects, highlights the problems and offers proposals for appropriate measures for greater awareness and information of this group of enterprises.
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CSR and its utilization in Czech firms
Koubková, Karolína ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
The topic of this diploma thesis is Corporate Social Responsibility (CSR), with prominent attention paid to the environmental aspect. One of the main targets of this thesis is to analyze the attitude of companies to the CSR and to answer the key question -- why do firms deal with CSR and how can it influence their business. The theoretical part of the thesis describes the meaning of the CSR concept and it also contains an analysis of its individual benefits. The standards related to CSR are also discussed, with the inclusion of ISO 26000. The practical part shows examples of the attitude and approach of some selected companies towards socially responsible behaviour. Firstly, their activities in the environmental area are presented and an interpretation of how these companies perceive benefits of the CSR concept follows. Another target of this thesis is to evaluate if the CSR concept should be normalized. That is why it was important to include a part showing the opinion of some companies about the CSR norms. The final part includes all findings reached while writing this diploma thesis and an answer to the key question -- why companies make use of the CSR -- is provided.
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Preparation of T-Mobile for the acquisition of National price for CSR
Suchopárová, Petra ; Hykš, Ondřej (advisor) ; Březina, Jan (referee)
Thesis is focused on the Corporate Social Responsibility. The main objective of this work is to create an Interim Report on CSR T-Mobile and evaluate it using the method KORP. The theoretical part provides the necessary conceptual apparatus regarding CSR, the National Price for CSR and the principle of the methodology KORP. The practical part describes the brief characteristics of T-Mobile. Contains created Interim Report on CSR with the point evaluation. It also states the strengths and opportunities for the organization of T-Mobile. Conclusion summarizes the importance of CSR and the result of the practical part.
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Cause Related Marketing Effectiveness in Czech Republic
Jirsáková, Šárka ; Lhotáková, Markéta (advisor) ; Laschoberová, Libuše (referee)
This thesis concerns with effectiveness of cause related marketing, the promotion tool, by which the firm tries to positively influence relations with consumers. In first three chapters the tool of cause related marketing is presented, some examples of successful foreign and also home campaigns are given, and facts about perception and attitudes of American consumers especially the Millenial generation members toward the cause related marketing are placed here. In next four chapters the thesis concerns with own research of attitudes of Czech millenials, analyses the outcomes and compares the differences in answers according to sex, age and the place of living. At the end some contrasts in the attitudes of Czech and American consumers are studied.
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Social public relations of Czech Railways focused on preventive train
Kubala, Ondřej ; Zamazalová, Marcela (advisor) ; Šťáhlavský, Petr (referee)
Document highlights the key moments of social marketing in the Czech Republic and its recent development. The second part is about some projects of Czech Railways in the field of social responsibility. By this projects would the company like to built a positive image. The practical part is focused on specific project "Preventive train". This project informs young people (in the age from 13 to 19) about potential hazard in the field of railway. Czech railways want to improve their image (by this project), as a socially responsible company.
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