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Proposal for a Digital Marketing Strategy on the Slovak Market for Increasing Brand Awareness
Nepožitková, Lucie ; Schwartzhoffová,, Eva (referee) ; Chlebovský, Vít (advisor)
Hlavním cílem diplomové práce je navrhnout efektivní a uskutečnitelnou digitální marketingovou strategii orientovanou na slovenský trh pro vybranou společnost. Práce je zkomponována z teoretické části analytické části a z návrhů na zlepšení. Teoretická část se, vztahuje k marketingu a marketingové strategii. Analytické část zkoumá vnitřní a vnější faktory okolního prostředí, které mají přímý vliv na vybranou společnost. Na základě provedených analýz je navrhnuta digitální marketingová strategie s cílem zvýšení povědomí a tím pádem i zisku vybrané společnosti na slovenském trhu.
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Promotion of the IT E-shop on the Social Networks
Blažek, Jan ; Brož, Zdeněk (referee) ; Dvořák, Jiří (advisor)
This thesis deals with the promotion of IT Internet business on social networks. The theoretical part describes the social media and networking, marketing strategy and selected metrics and indicators on social networks. The practical part is dedicated to the analysis of actual company promotion on social networks. The promotion of the company will be compared with the competitors using selected metrics. On the basis of this analysis will be determined the proposal of amendment to the marketing strategy and communication on social networks.
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Využitie sociálníych médií pre financovanie neziskových organizácií
Kucharová, Sabína
The presented diploma thesis focuses on the knowledge of using social media for financing non-profit organizations and their practical implementation. The thesis is divided into two parts – theoretical and practical part. Theoretical part explains the knowledge, that is used in practical part. In the empirical part, the questionnaire is analysed, quantitative research –interviews, is used as a tool for specific and detailed knowledge. Secondary data are also used, and they reflect the financial situation of non-profit organizations in Slovakia. Based on the results of the analysis, a proposal is created from the point of view of marketing for non-profit organizations through social media, which improves their development and financing
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Drug Information Centre service analysis VI. - drug enquires on social media
Dražanová, Magdaléna ; Malá, Kateřina (advisor) ; Ťupová, Lenka (referee)
Drug Information Centre service analysis VI. Author: Magdaléna Dražanová Supervisor: PharmDr. Kateřina Malá, Ph.D. Consultant: PharmDr. Petra Rozsívalová Department of Social and Clinical Pharmacy, Faculty of Pharmacy in Hradec Králové, Charles University, Czech Republic Introduction and aim: The Facebook website related to Mladí lékárníci, z. s., association was founded in 2010 and offers, among others, space for discussion of drug-related queries. The Drug Information Center (DIC) of the Faculty of Pharmacy in Hradec Králové, Charles University, and the University Hospital Hradec Králové (FaF UK and FN HK) was founded in 1994 and its main activity is the processing of drug enquiries from healthcare professionals. The aim of the thesis was to analyze the functioning of the Facebook website with a focus on drug-related queries and its comparison with DIC FaF UK and FN HK in 2021 and 2022. Methods: The posts with drug-related topics were separated from the other posts within the Facebook website. They were anonymized and sorted by the date of their publishing. Then, they were numbered according to the focus of the query and the group of the patient population. The categorization was created based on the DIC FaF UK and FN HK system. Special attention was paid to the covid-19, the so-called Ukrainian...
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Impact of Social Media Use on the Need and Quantity of Physical Social Interaction among Teenagers of Age from 14 to 16 Years
Pěstová, Kristýna ; Hrůzová, Andrea (advisor) ; Procházková, Barbora (referee)
This bachelor thesis focuses on how adolescents between the ages of fourteen and sixteen interpret the presence and influence of social networks in their relationships with peers and parents. The theoretical section of the thesis is divided into four thematic units devoted to an overview of the current knowledge of the given topic in the literature. The empirical section consists of a description of the progress and results of the research. The research was conducted in the form of qualitative questioning, using the method of semi structured interviews with ten respondents. The individual interviews were recorded, word for word transcribed and analysed in the qualitative data processing program, REQUAL. Six thematic areas related to the aim of the thesis emerged from the analysis of the interviews: spending leisure time, attitude towards social networks, the motive and the manner of using social networks, relationships with friends and peers, relationship with parents and finally, school rules regarding the use of mobile phones. It turned out that using phones as well as being active on social networks are an important part of the respondents 'lives and constitute a significant part of their social communication. Respondents reflected on the positive and negative effects of using social networks,...
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Návrh online marketingové komunikace pro minipivovar
Zachová, Adéla
Zachová, A. Online marketing communication proposal for the microbrewery. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the online marketing communication proposal for a chosen microbrewery. The proposal is based on an analytic part, which includes an analysis of the internal and external environment, a questionnaire survey and SWOT analysis to determine an appropriate marketing strategy. Based on the analyses, online and offline communication tools were recommended. The work includes the proposal of elements of a corporate design and a website. The individual suggestions and recommendations should help the microbrewery to attract potential new customers and increase brand awareness.
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Influencer marketing v rámci propagace destinace v cestovním ruchu
Rozumová, Veronika
The bachelor thesis deals with the topic of influencer marketing within the promotion of the destination in the tourism industry. Literary research or theoretical part mainly deals with the issue of destination marketing, internet means of communication such as social media and finally the topic of influencer marketing. The practical part includes analysis of the secondary data and also analysis of the data that were obtained using quantitative survey, more precisely questionnaire survey, which was aimed at generation Z. Based on the acquired knowledge from survey, recommendations were created for the selected area, i. e. Eastern Moravia.
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The influence of social media on eating disorders in today's youth generation
SLUNEČKOVÁ, Martina
The aim of this bachelor thesis was to investigate how social media may influence the development of eating disorders in today's youth. The thesis is theoretical and practical. The theoretical part deals with the group that is the focus of the thesis, namely young adults. Also, the theoretical part includes the definition of concepts such as social media, eating disorders and, last but not least, their possible interrelation, or the influence of social media on these disorders. The practical part describes the research, which took the form of semi-structured interviews. The aim of the practical part was to describe the influence of social media on the emergence and development of eating disorders in women aged 20 to 25 years.
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The First World Social Media War: Impacts of Social Media Networks on the Russo-Ukrainian War
Ženíšek, Jan ; Střítecký, Vít (advisor) ; Špelda, Petr (referee)
This thesis aims to investigate the possible implication of social media networks to warfare. Chiefly in terms of the application of social media networks as a supplementary instrument in the scope of conventional warfare. The research is based on the development of the first year of the Russian invasion of Ukraine. The main data source for the analysis is information about Authors and their Tweets from the social media network Twitter. For the purpose of the research, a custom data collection algorithm was developed to obtain a sample of more than two million Tweets that were published in connection with the Russo-Ukrainian war or Tweets that further interacted with such content. The gathered data from Twitter are analyzed in the context of two additional open-source datasets containing information about the individual attacks by both belligerents and the volume of international donations to Ukraine using volumetric analysis. Additionally, Twitter-related data are processed using social media analysis to determine the key individuals and groups in the social network via measuring betweenness centrality and modularity optimization. The thesis concludes that social media networks have the potential to impact a broad audience and mobilize international support. Further, the research discovered evidence that...
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