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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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Customer Satisfaction Analysis and Proposal for its Improvement
Machová, Petra ; Zemanová, Věra (referee) ; Chlebovský, Vít (advisor)
The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Customer Satisfaction
Kratochvíla, Jakub ; Čechmánková, Silvie (referee) ; Schüller, David (advisor)
This Bachalor thesis is focused on problematics in area of customer satisfaction in retail sport chain Decathlon, specifically in store in Brno Ivanovice. Theoretical part describes what is marketing research, customer, his satisfaction and marketing itself. Following by an analysis of the current environment and compiling a questionnaire survey based on analytical part. Thesis contains own suggestion for the increase of customer satisfaction in the store.
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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Suggestion for the Improvement of the Company Culture in the Centre of Insurance
Weirichová, Jana ; Venc, Jaroslav (referee) ; Mráček, Pavel (advisor)
The thesis “A Suggestion for the Improvement of the Company Culture in the Centre of Insurance” deals with the analysis of the corporate culture in the Centre of Insurance, a company that provides financial services. The main target of the thesis is to ascertain the power and standard of the corporate culture, as well as employees’ satisfaction. It aims to identify the elements of the corporate culture according to Schein’s model, and based on a questionnaire enquiry suggest such measures that would improve the corporate atmosphere and thereby contribute to the increase in the productivity of labour.
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Corporate and communication culture in a construction company
Bedřich, Daniel ; Winkler, Ondřej (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis focuses on internal communication and corporate culture in the company GEMO. This bachelor thesis is systematically divided into a theoretical part and a practical part. In the theoretical part of the work, based on a search of professional literature, the issue of internal communication in the company, corporate culture and, last but not least, the specifics of construction companies are introduced. The practical part uses the method of quantitative research in the form of a questionnaire. The questionnaire is used to find out how internal communication and corporate culture are set up in the selected company. There is also an interview with a manager in the company. Furthermore, the method of SWOT analysis is used in the practical part of the work. The method was included because it is able to identify specific strengths and weaknesses in a specific area and strategy. Based on this SWOT analysis, recommendations for improving the current situation are defined.
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The Motivation of Employees in High-tech Company
Šmedek, Martin ; Obhlídal, Karel (referee) ; Rašticová, Martina (advisor)
The aim of my bachelor thesis is to analyze the values of the selected group of employees in high-tech company. The other partial aims were to analyze motivation preferences of employees and also analyze employee’s attitude towards the company. The analysis was based on two question-forms, Hofsteda VSM 94 and question-form asking about motivation preferences. I have found out from these analyses that the environment is quite stressful, employees are big individualists and long-term orientation is dominating there. The most valuable benefits for employees are: paid holiday, education and health care contribution. The work, this selected group was doing was rated as well paid and their work satisfies them. As a suggestion it could be recommended to offer more days of holiday, education contribution and expansion of team cooperation on their work place. This could help to the company to achieve increased efficiency of employee’s performance
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