|
|
The Meaning of the DekaCert System for Charity Work
Hojná, Kateřina ; Ovečka, Libor (advisor) ; Sládek, Karel (referee)
The accompanying organisations established by the various churches, such as Charity of the Czech Republic, have their own specific system of values and specific managerial aims. They, however, employ people regardless of their religious practice or their being or not being a member of a church or religious societies. The aim of the thesis is to ascertain whether a system of ethical values, namely the DekaCert system, is a suitable tool to enhance the feeling of freedom and the level of loyalty of the non-practising Christian Charity employees. The thesis thus tries to answer the question whether training in the DekaCert system and its practical use helps these employees to identify themselves with the Charity and at the same time to achieve the second managerial aim of Charity, which is to fulfil the commitment to the church. The thesis is divided into three chapters. The first chapter describes the specifics of leading a Charity; it explains the notions of freedom and loyalty. The second chapter focuses on the core of ethical values and the DekaCert system. The third chapter is experimental and it tries to ascertain the influence of DekaCert system on the feeling of freedom and the level of loyalty of non-practising Christian employees in Charities. The main research method was a qualitative...
|
|
|
The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in the Czech Republic
Jiráková, Zuzana ; Polák, Petr (advisor) ; Doležel, Pavel (referee)
This thesis seeks to explain the dynamics influencing customer loyalty in the Czech market for mobile phone services. Customer loyalty is an important concept in such a saturated market where acquisition of new customers nearly always merits convincing them to leave their current provider, so customer retention is a more adequate strategy to ensure business prosperity. Structural equation modeling is employed in order to build a reliable model which would explain the relationships among the concepts of customer satisfaction, customer loyalty, service quality, and the role of switching costs. The results yield supporting evidence for the positive relationship between service quality and customer satisfaction, as well as the positive relationship between customer satisfaction and customer loyalty. There is no conclusive evidence for the impact of switching costs on the satisfaction-loyalty link.
|
|
|
The concept of due managerial care in Czech legal order
Dvořák, Michal ; Josková, Lucie (advisor) ; Eichlerová, Kateřina (referee)
1 Abstract This thesis deals with the issue of due managerial care in the Czech legal order. While using descriptive, analytical and comparative methods, it offers a complex discussion of this duty of members of statutory bodies of juridical persons which functions as cogent regulation of a certain level of loyalty and due care applied while acting on behalf of a juridical person. This work describes and analyses the mentioned issue. Sources of this thesis originate both from Czech and foreign legal backgrounds, some of the foreign ones include the Munich Commentary on the Act on Stock Companies or case law made under the law of the US state Delaware. In the beginning of this thesis, the nature of the relationship between members of statutory bodies and juridical person, which is determining for compensation of damage caused by the breach of duty to act with due managerial care, is inquired. Further, both components of the duty to act with due managerial care are individually explored, both the duty of care and duty of loyalty, along with commentary on the positives and negatives of their implementation in the Czech legal order. The thesis also deals with difficulties related to inverted onus of proof in proving compliance with the duty of managerial care or with the specific compensation for damage caused...
|
|
|
Multi-partner loyalty programs in the financial sector
Táborská, Nikol ; Chylíková, Hana (advisor) ; Lukeš, Miroslav (referee)
The final thesis deals with multi-partner loyalty programs within the financial sector. The aim of the present work is to compare two types of loyalty programs, such as a point based scheme and money-back scheme (also called cash-back), focusing on the entities in the financial sector. The thesis is divided into a theoretical part that is dealing with marketing as whole, sales promotion and loyalty programs themselves. In the practical part, the companies and their loyalty programs are analyzed at the beginning of the practical part. The last part of this chapter presents the results of the analyzed comparison of the two types of programs. Finally, the main actual trends are presented at the end of this thesis, both for abroad and Czech Republic separately.
|
|
|
Building a brand loyalty program for Deers Jewellery
Buchtová, Kristýna ; Kolouchová, Daniela (advisor) ; Machek, Martin (referee)
The aim of the work is to create a loyalty program for Deers Jewellery. Deers Jewellery is a Czech brand producing handmade design jewellery. The proposal loyalty program of will be based on data obtained through in-depth qualitative interviews and a quantitative questionnaire responded by Deers Jewellery customers. The thesis is divided into two parts. The theoretical part defines the concept of sales promotion and deals with its tools, namely with loyalty programs and customer loyalty. In the practical part, I will introduce the Deers Jewellery brand and carry out questionnaire survey to find out, who are the customers and how do they perceive the existence of loyalty clubs. The practical part also includes the proposal of the Deers Jewellery loyalty program.
|
|
|
Make use of team-building activities for increase in motivation, performance and loyalty of employees in chosen company
Teplá, Karolína ; Legnerová, Kateřina (advisor) ; Šmíd, David (referee)
The goal of the diploma thesis was an analysis of an influence of team-building activities on motivation, performance and loyalty of employees in the Národní Pokladnice s.r.o.. The answers on the previous questions was found out by questionnaires among the employees of the company. The answers on the previous questions were found out via questionnaires among the employees of Národní Pokladnice s.r.o. company. The fact that the employees are more loyal due to team-building activities I can confirm on the grounds of the questionnaires as well as the team-building can have an impact on work performance derivatively thanks to pleasant working conditions, nice group of people and good relationships. The work relationships and motivation are topics full of contradictions in theory as well as in practise. In spite of that, the respondents tend to an opinion that the relationships are motives for them. A partial goal was to suggest a better way of organization of the event in the future or to decide whether to hold the event at all. The employees evaluate last events very positively and they are looking forward to the next one. I recommend to keep the general thought of the event but to diversify particular activities more in accordance with a difficulty.
|
|
|
Analysis of customer satisfaction in particular accommodation facility
Lisovska, Khrystyna ; Vávra, Oldřich (advisor) ; Tahal, Radek (referee)
This thesis is devoted to analyzing the current level and historical development of customer satisfaction level in a hotel. The aim of such is to figure out, to what extent customers are content with accommodation and supportive services provided by the hotel, analyze in details the feedback provided by guests, discover the problematic areas and provide solutions to improve those. As a part of the thesis current approach to customer satisfaction measurement will be presented and recommendations will be made on how to modify it to reach more accurate and useful overview of the issue.
|
|
|
The impact of loyalty programs on customer loyalty
Ištvancová, Dominika ; Zamazalová, Marcela (advisor) ; Mahdal, Miroslav (referee)
Loyalty programs are one of the tools that serve to create customer loyalty. The aim of this thesis is to determine whether loyalty programs of perfumeries and satisfaction with their impact on customer loyalty. The theoretical research summarizes the available knowledge about consumer behavior, loyalty and loyalty programs. The parfumeria market analysis in the Czech Republic and the content analysis of the MML TGI provide sufficient information about the established loyalty programs and the target group of perfumeries. The practical part, in the form of a questionnaire survey, examines in particular the advantages of the loyalty program and customer satisfaction. Based on the results of the work are in the final part recommendations for more effective loyalty program.
|
|
|
Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016
Svárovský, Vojtěch ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016 Objectives: The main objective of this thesis is application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016. Another partial task is to evaluate the internal and external environment of the race Gigathlon Czech Republic and on the basis of data analysis to determine the suggestions and recommendations for improvement that will be passed to race organizers. Methods: Using the theory of Service-Profit Chain and its individual parts, the sport event Gigathlon Czech Republic 2016 is analyzed. Data concerning internal environment of the event are obtained using methods of semi-structured interview with the main event organizers. To analyse the external environment is used the online questionnaire distributed among the participants of the race. These methods are supplemented by own participant observation during the sport event. Results: After application of the theory of Service-Profit Chain on the example of Gigathlon Czech Republic in 2016 it is not possible to fully confirm all the supposed relationship between different parts of the chain. Despite the fact that the internal environment and services do not completely correspond to the ideas...
|
|
|
A comparison of due managerial care of a member of governing body in the Czech Republic and a comparable duty of a member of governing body in Ireland
Pečinka, Martin ; Josková, Lucie (advisor) ; Čech, Petr (referee)
This paper deals with a comparison between the Czech duty of due managerial care of a member of governing body of limited company and the Irish non-fiduciary duty to exercise care, skill and diligence of a director of limited company (hereinafter also referred as "duty of care"). The paper aims to find out a possible way to improve legislation of the duty of due managerial care on the basis of comparison with the duty of care. The duty of care sets the ground for the comparison, therefore the paper deals first with the Irish legal status of the duty of care, which has been recently changed by the Companies Act 2014. Despite of the codification of the directors' duties, the core of interpretation and application of the duty of care still rests in judicial decisions. Nevertheless, the change of source and statutory wording of the duty means that the substance of Re City Equitable [1925] does not represent a good law anymore. The standard of care of Re City Equitable [1925] has been replaced by the minimal objective standard based on the British judgment Re D'Jan of London [1994]. The content of the duty of care is determined on the case by case basis, but in any event it consists of conclusions of the British judgment Re Barings [1999], which has been accepted by the Irish courts in restriction...
|
guest ::
