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Electoral campaign in the light of a new legislation
Pikous, Martin ; Antoš, Marek (advisor) ; Mlsna, Petr (referee)
The aim of this thesis is a comprehensive overview and analysis of the amandments of Czech election legislation and Act on assembly in political parties and movements from the year of 2016 (Acts no. 322/2016 and 302/2016 Coll.). The thesis does not provides with all the questions of political party funding but targets essentially on particular election rules and management of election campaign. It partially resumes the Presidential Elections Act which as the first implements part of provisions typical for new legislation, for instance campaign contribution limits. The first chapter set the amandements to the framework of post- revolutionary legal development and international recommendations which are considered as fundamental sources for legislators. Afterwards I focus on the term of election campaign which currently has a legal definition, however not with clarity. Neither is the position of all those involved in the election campaign unquestionable. The third chapter deals with matters of candidate subjects and their cooperation, subjects excluded from participation in the campaign and the new institute of the so-called registered third parties. This issue is followed in the next chapter by an analysis of the prohibition of anonymous political advertising drafted into the obligation of its...
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Comparison of the political communication of parties ÖVP and KDU-ČSL on social media
Karlíková, Eva ; Vochocová, Lenka (advisor) ; Lütke Notarp, Ulrike (referee)
This work is a comparison of the political communication of two political parties, which belong to the ideology of Christian democracy - Czech KDU-ČSL and the Austrian ÖVP. This work provides an analysis of the political communication taking place on the social network Facebook in the 6 months period before the elections to the lower chambers of parliaments of the Czech Republic and Austria in 2017. This work provides a definition of the values of the ideology of Christian democracy and examines the intensity of projection of these values in election programs of both parties and subsequently in the aspects of their political communication. The theoretical part of this work summarizes the theoretical background of the political communication as a scientific field. It also follows up the ideology of Christian democracy and defines its characteristics and core values. In the next section, I there is a research of the intensity of the projection of defined values into the election programs of both parties and into the form of their political communication on Facebook. The final part of this work provides a comparison of the findings of the political communication of both parties. A combination of qualitative and quantitative methods was used for the research. Thus, this work brings not only knowledge...
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Communication of political parties on Facebook before the elections to the Chamber of Deputies in 2017
Sedmáková, Markéta ; Rosenfeldová, Jana (advisor) ; Hrabánková, Markéta (referee)
Bachelor's thesis "Communication of political parties on Facebook before the elections to the Chamber of Deputies in 2017" deals with political communication on social network Facebook. The theoretical part focuses on definition of political communication and political campaign in new media enviroment. This knowledge is used in an analytical part. The analytical part contents analysis of facebook accounts of czech political parties which were successfull in the election to Chamber of Deputies in 2017. The methodological part is based on the quantitative content analysis of facebook statuses. The aim of this thesis is to find out activity of political parties on Facebook and how they can use this communication channel. The major goal of the thesis is to prove or refute the hypothesis that the new and the alternative parties are more active than the traditional political parties.
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Elements of political marketing in Litvínov 2018 municipal election campaign
Lamková, Ivana ; Průdková, Karolína (advisor) ; Jüptner, Petr (referee)
This diploma thesis is a case study of the town Litvínov from which the author comes from. It analyses the use of political marketing in the party election campaigns, which is described in detail and applied through the Lees-Marshment's theory with the help of semi-structured interviews, questionnaire surveys, mapping of programs and Codes of Conduct. The expected result of the thesis is not only the analysis of the municipal pre-election campaigns of the individual candidate parties using the Lees-Marshment theory, but also critical evaluation of this theory applied within the municipal politics. The partial objective is to compare the use of marketing of regional and national candidate parties within the municipal politics. It is not only a description of this theory, but also an evaluation of the theory suitability on the municipal level. The conclusions point to the fact that political marketing plays a certain role at the municipal level, but the degree of its use is much lower than on the national level.
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The Selected Aspects Affecting Formation of the Pension Policy in the Czech Republic in 1990-2017
Česák, Vojtěch ; Potůček, Martin (advisor) ; Rudolfová, Veronika (referee)
1 Abstract The diploma thesis focuses on defining the factors that significantly influence the frame of the pension reform in years 1990-2017. It observes the evolution of the predominant discourses relevant to each period, as well as the role of political parties, both from the point of view of individual governments and during their activity within the expert committees focusing on adjustments to the pension system. The thesis analyses the election programmes of political parties and movements, which are then confronted with the submitted variants within the I Bezděk Committee and the Expert Committee on Pension Reform. There is also a role analysis of other selected participants, who significantly contributed to the creation of possible reform options. The thesis finds answers to the set hypotheses dedicated to the issue of political parties and their interest and possible consistency in the field of pension reform. The impact of the created coalitions on the deviations from the originally declared intentions and the expert committee's influence on the possible form of the pension reform are discussed, too. Theories of discourse institutionalism, the theory of agenda setting, and the theory of framing were used as theoretical starting points. Within the methodology, the author applies mainly the...
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Visual presentation of american presidential elections 2016 in Czech online media
Janoušková, Martina ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The thesis Visual presentation of american presidential elections 2016 in Czech online media focuses on visual presentations of Americal presidential elections in various Czech online media. The first part of the thesis introduces the basic principles of political communication, trends in political marketing and the development of the use of photographs in election campaigns. The following part of the thesis describes the characteristics of online news services with focus on processing accompanying photographs. At the end of the theoretical part, two representatives of online media iDNES.cz and Blesk.cz are shortly characterized. The applied part uses the quantitatively- qualitative content analysis accompanied by in-depth interviews with representatives of Czech media to narrowly research into photographic materials with the topic of Americal presidential elections 2016 used by the news servers. The gathered data are not only compared between the servers but also before and after the revelation of the election results. At the end of the analysis, the overall photographic coverage of the American presidential elections 2016 is compared between the news services.
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