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Redesign of company websites using HTML5 and CSS3 language
Lecián, Michal ; Sklenák, Vilém (advisor) ; Hradil, Jiří (referee)
The goal of this thesis is to create a completely new version of the company websites with the removal of the shortcomings identified in the original version via questionnaire. These new websites should attract more new customers which will increase awareness of the company. HTML and CSS languages with new accepted elements and properties are described at the beginning of this work so that reader could understand their usage in the practical part of the thesis. Description of the redesign process of the webpages is covered in the next section. It is described as I proceed during the design of webpages. Webpages were created in two versions -- according to older HTML 4.01 and CSS2 standards and new HTML5 and CSS3 standards so that reader can find out process of creation webpages in the past and in these days and find out an offer of new possibilities of new standards. Description of the site structure is on the following pages with technical solution of chosen webpages. Analysis of competition is next described part of thesis in which I examine strengths and weaknesses of competitors according to predefined criteria. I focused on description of advertising campaign created in Google Adwords enabling webpages appear in the top positions in Google search engine in the last chapter. It can bring more new visitors. Better natural position in search engines was reached by using right SEO practices.
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Opportunities and Possibility of new Banks in the Czech Market
Usova, Polina ; Votava, Libor (advisor) ; Gergelitsova, Jelena (referee)
This Bachelor thesis deals with the issue of opportunities and possibilities of new banks in the Czech market. In the first four chapters there is summarized the theoretical background of concerning the financial market, the banking system, the central banking and the concept of commercial banks. The theoretical part is followed by chapter five, where PEST analysis is used in connection with the aim of this work to analyze the opportunities and possibilities of new banks in the market. The sixth chapter describes the banking sector in the Czech republic, the code mobility of clients and the new banks, which entered the Czech banking sector in 2007-2014. The seventh chapter characterizes the selected banks. The last chapter contains the analysis of the comparison of the position of the Sberbank according to its competition. The conclusion summarizes the whole issue of the thesis.
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Business plan - BeachAddicts Spoje
Šabatka, Jiří ; Kešner, Martin (advisor) ; Kotáb, Jiří (referee)
This thesis deals with a business plan of constructing and running beach volleyball courts in Prague 3. The main target of this thesis is to create a business plan and evaluate its viability and profitability. Secondary targets are identification of convenient location for the project, creation of a financial plan and investment rate of return evaluation. The theoretical part contains definitions of key terms, general structure of a business plan and principles of methods applied in the second part. Practical part is the actual business plan, where are designed specific programs in order to increase occupancy of courts during work days. Practical framework also includes analysis of target customers, analysis of a competition, marketing and financial plan.
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Financial analysis of the company BOHEMIA ENERGY entity s.r.o.
Melichárek, Martin ; Holečková, Jaroslava (advisor) ; Křečková, Štěpánka (referee)
The thesis is structurally divided into the first part purely theoretical, where are discussed the most important aspects of financial analysis that are able to comprehensively assess the company through financial and analytical apparatus. The second part is focused on the processing of financial analysis for a particular company BOHEMIA ENERGY entity s.r.o. First are evaluated absolute indicators and ratios complemented by an analysis of working capital and the calculation of EVA. Detailed breakdown of ROE and financial distress prediction models subsequently allow overall view of the company. In conclusion, the results are summarized and commented upon in the context of the competitive position within the energy sector. Financial analysis is prepared for the five-year period from 2008 to 2012. All data are from publicly available sources and calculations are taken to the theoretical knowledge of domestic and foreign literature.
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Business Plan – Founding of the Sport Centre in Limassol, Cyprus
Lančová, Kateřina ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The target of the Bachelor's Thesis is to create such a business plan which would be attractive and mainly advantageous for the potential co-owners and the investors of my incorporating company. The Thesis is divided into to two parts -- the theoretical part and the practical part. I have devoted to explain the important terms related to the issues of the Enterpreneurship generally and specifically to the business in Cyprus, also to the formation and the structure of the business plan. The Practical part includes the actual project and its business plan which contains the detailed description of the whole project, targets of the owners, necessary financial funds for the incorporation and running of the company. There are also a financial and marketing plan for the project, a risk analysis and a SWOT analysis. The Thesis's summary is at the end together with the appendix which complements the information mentioned in the business plan.
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Analysis of provider services offered by the Czech Postal Service
KOVÁŘOVÁ, Kamila
The goal of the Thesis was to analyze the present offer of provider services offered by the Czech Postal Service. After having performed individual analyses, I came to the conclusion that the offer of services is quite wide, although most services still have elements to improve. I would asses the CzechPOINT service as the best. At present when people's time is expensive and the need of official documents grows, the service is correctly focused. The possibility to use only one office to settle a lot of affairs solves long-time problems with crowded offices with endless queues. On the contrary, pension service is, in my opinion, one of the services requiring changes. The direction in which the service is set seems obsolete to me. The basic significance naturally does not change, but people who would appreciate revisions are reaching pension age already. The SIPO service has used inspiration from abroad. It has made use of worldwide experience with ebilling solutions at establishing the eSIPO electronic service. The service offers the customers electronic administration and check of both regular and irregular payments. ČSOB Stability Pension Fund is also one of the services that still have elements to improve. Possible change has been proposed in the synthetic part of this Bachelor Thesis. The change would consists in reduction of costs of next periods. Thanks to reduction of that item, the Stability Pension Fund could get more popularity among customers. Particularly at present, when people do not like running risks with finances, people pass more and more frequently from one pension fund to another, more advantageous. My assertion that people do not like running risks in periods of economic crisis does not apply to betting and lottery activities. As the performed analysis has shown, Sazka a.s., a betting company, has experienced increase of the number of customers at this time.
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Competitive advantage and position of certain company
LÍBENKOVÁ, Eva
This thesis is focused on the analysis of competition between companies which are targeted on the rendition of services and selling goods for a telecommunication company (operator) called Telefónica O2 Czech Republic, a. s. Principal aim of this thesis was to establish the contemporary level of competitive strength of the chosen company, and propose how to improve it. In order for an objective examination, the wishes and needs of the customers were noted during questioning. According to the answers, the most important for end users is level of servicing and competence of shop assistants. The most important proposals for improvement are a greater knowledge of shop assistants in their field of expertise, reinforcement of service publicity, more visible use of the company{\crq}s logo and to safeguard the topicality of web pages.
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Practical application of marketing by regional non-profit organization –Chamber of Commerce
Zezuláková, Markéta ; Procházková, Markéta (advisor) ; Prchal, Tomáš (referee)
The major objective is to sum up contemporary situation and suggest a balanced marketing mix, considering all current specificity and offer new solution for further development of product and services. There is described in theoretical part the specificity of non-profit organizations, methodology of marketing creation and analysis of target group, competition, SWOT and marketing mix. In practical part there is description of atypical non-profit Chamber of Commerce, marketing analysis used by marketing application and recommendation for improvement.
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