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Lettering and the ways of implementing it in practice
Engelová, Kateřina ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The focus of this bachelor thesis is lettering as a very specific part of graphic design, which has been experiencing certain boom in the last couple of years thanks to its authenticity and generally thanks to the trend of returning to the values of hand made products as a contrast to mass production. First part of the thesis is focused on defining and clarifying some expressions related to lettering, such as hand-lettering, typography, calligraphy and modern calligraphy. It also describes different methods as well as the tools and media which can be used in lettering. At the same time, it approaches some of the basic rules and work processes, of which the process of transferring traditional hand-lettering into a digital form is mentioned in more detail. The practical part deals with a few primary areas in which lettering can be used, particularly selling designs through print-on-demand websites, databanks, intermediaries, custom work and finally, a self-owned online shop. Presenting practical examples, it tries to show advantages and disadvantages of these different areas. The main benefit of this thesis is in a united view on lettering as a stand-alone field and profession in which many designers have made their living.
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The design process, digitization and promotion of font
Krčková, Anna ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
This thesis focuses on the development, production and font digitization. It examines how far one must understand the matter and how important is it to know the historical backround of typography so he would be able to create high-quality font, both for personal or commercial use. It also defines what parameters determine high-quality font and how to recognize high-quality font. In the practical part there will be introduced principles and programs for creating fonts that are currently widely used and will be presented possibilities of promoting and selling fonts. The aim is to compare the pros and cons of self made font so whoever deals with this issue could evaluate whether it is worth investing time in creating font or not, and eventually was able to design basic alphabet.
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The production process of making books, from text to finished media
Frydecká, Markéta ; Khabirova, Maja (advisor) ; Horný, Stanislav (referee)
The theme of this work is book creation, editing, typesetting and printing. In the first part, thesis brings options for choosing binding, format, paper and font. It also provides a clear and comprehensive insight into the issue of typesetting and briefly describes what needs to be taken into account when considering the book and what is good to remember when exporting it. Thesis also briefly introduces printing techniques and offers an overview of finishng works. In the second part, there are findings from the first part taken and used to typeset a novella Návrat and next activities related to printing and finshing book are described. As well current book publishing practise is outlined in the second part.
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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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Worksheets for Gallery Animation
Líbal, Ondřej ; Raudenský, Martin (advisor) ; Čech, Viktor (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra výtvarné výchovy The title of the work: Contemporary art illustration with regard to the production with children Author of work: Ondřej Líbal Thesis: doc. PhDr. Martin Raudenský, Ph.D. Abstrakt: This thesis deals with the creation of graphical worksheet (author of the book) in the form of illustrations associated with the text that will serve as an educational tool in institutions such as art galleries and museums with similar functionality as the gallery animation. Books (worksheet) are designed for production intended for children, with the parents, adolescents, or even random visitors. I created a variant of the worksheet has drafted according to the age of the users. Author book (worksheet) applies to a gallery and exhibition occurring in it. Work packages are factually created in two variants - package for a family with children or a group of younger pupils in colored graphic design and enhanced content for creating things. A simplified package for older visitors gallery, only with a pencil, which is even less economically demanding. I passed the necessary information and data from institutions created books (worksheets) and then the whole action applied to pupils and casual visitors gallery. Contents sheets (books) refers either to a specific...
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Corporate design of Maja Sport ski school
Matoušek, Pavel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title of study: Corporate design of Maja Sport ski school Objectives: The main objective of this thesis is to design a new corporate design for the ski school Maja Sport with a proposal for its implementation. Partial aims to achieve main objective are analysis of corporate design of major competitors and analysis of the current state of corporate design ski school Maja Sport. Methods: To achieve the set goals have been used several methods. Analyses of corporate design are based primarily on methods of observation and analysis of documents. Creating a draft of new design is based on collective brainstorming and informal talks with the owner and manager of the ski school. Results: The thesis found significant weaknesses in the current corporate design ski schools Maja Sport. Compared with the competition, its design is highly fragmented and looks unprofessional. For this reason, the thesis designed completely new corporate design. The practical outcome of this work is a proposal for implementation and design manual with rules and examples of use of the proposed new company design. Key words: corporate design, corporate identity, logo, colouring, typography, visual style, design manual
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