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Amenity migration and regional identity in the Prachatice region
Loquenz, Jan ; Fialová, Dana (advisor) ; Novotná, Marie (referee)
This Thesis called "Amenity migration and regional identity in the Prachatice region" looks into comparing the strenght of regional identity of inhabitants and amenity migrants in the field of interest area ORP Prachatice. Amenity migration is quite new term that can be translated as "pleasure migration". This specific type of migration stems from the hum desire to live in areas with high quality environment. This usualy includes the transition of population from urban to countryside environment. For the use of this Thesis the area of interest was chosen area of ORP Prachatice that consist of three executive offices - PÚ Netolice, PÚ Prachatice and PÚ Volary. The whole area of interest offers on a quite narrow territory three different environments. The aim of this Thesis is the comparison of the level of regional identity among inhabitants in relation to the diverse environment and also the comparison of the strenght of regional identity between the group of permanent inhabitants and amenity migrants. The results of the Thesis which are being evaluated from the questionare research are aiming at the mobility of the population, evaluating the quality of elements of surrounding environment, regional symbolism, the positive and negative side of the region, inhabitant awareness and the subject of...
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It used to be a village, we knew each other: qualitative research on changes in the Lesser Town from the perspective of residents
Dvořáková, Klára ; Grygar, Jakub (advisor) ; Kandert, Josef (referee)
This diploma thesis is about residents who live in the Lesser Town, the historic center of Prague. It focuses on the changes perceived by residents that took place during their lifetime. Work is based on literature and qualitative research in the form of biographical interviews. The theoretical part deals with the concepts of identity, tourism, gentrification, genius loci and ageing which are essential for understanding the changes identified in the analytical part. The analytical part is divided into seven units: changes of the atmosphere of the Lesser Town, its inhabitants, living environment, housing stock, changes of people who have shared their stories with me and more global changes that had influenced the Lesser Town. The work also describes which problems and benefits related to life in the Lesser Town do communication partners perceive.
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Paris in the French, Czech and American tourist guidebooks (1918-1939)
Rudová, Lenka ; Ira, Jaroslav (advisor) ; Kubišová, Vlasta (referee) ; Verdier, Nicolas (referee) ; Czoch, Gábor (referee)
in English This Master's Thesis deals with guidebooks about Paris published in France, Czechoslovakia and the United States of America between the years 1918-1939. It analyses how the French capital city is presented in the guidebooks and how far the representation differs according to the country of publishing. The first two chapters deal with the modern history of tourism up until the interwar period and with the formation of major collections of guidebooks. The following chapters use a comparative perspective to analyse three major aspects of tourist guidebooks about Paris: itineraries; recommended places and monuments (the so-called "must- sees"); and global images of Paris. The analysis reveals that the country of publishing had only a limited impact on the content of the guidebooks; rather, the books largely respected established rules and patterns within the genre. Key words: tourism, guidebook, Paris, interwar period, representation, image of the city Résumé en français Ce mémoire de master analyse des guides touristiques de Paris publiés en France, en Tchécoslovaquie et aux États-Unis entre 1918 et 1939. Le mémoire étudie de quelle façon la capitale de la France était présentée dans les guides et quelles étaient les différences de cette représentation en fonction du pays d'origine publiant...
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The marketing communication of the city Terezin and its project named "Terezin - revitalization of historical sights"
Rýslerová, Petra ; Dolanská, Nora (advisor) ; Bednařík, Petr (referee)
The subject of this bachelor thesis on the topic of Marketing communication of the city Terezín and its project named "Terezín - revitalization of historical sights" is a description and analysis of communication activities of the City of Terezín and its project "Terezín - revitalization of historical sights". In 2010 the city has received a grant worth over 500 million from the EU and its development will affect the future shape of tourism in Terezín. The aim of this thesis was to map the current form of marketing communication of the city and of the Terezín Memorial, which is responsible for a significant part of the local sights, including their promotion. On the basis of expert resources, my own research and performed survey the marketing mix of the fortress Terezín as a whole was subjected to criticism and recommendations were proposed. Those are based on the fact that Terezín is currently working on the reconstruction and development of local hiking trails and attractions and the communication activities are still only being prepared.
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The Marketing Communication of Touristic Destination Třebíč
Horká, Kateřina ; Dolanská, Nora (advisor) ; Nečas, Vlastimil (referee)
The subject of this thesis on the topic of The marketing communication of touristic destination Trebic is a description and analysis of communication activities of the City of Třebic and other entities involved in the structure of tourism destination, such as national and regional tourism organizations and local providers of accommodation services. The aim was to map the marketing communication towards an audience of tourists from the region, the Czech Republic and abroad. While describing the various tools of communication mix, which are used for this purpose, the major emphasis was on the online communication. Besides the forms of communication, attention was paid to the content, especially unity, clarity and validity of the communicated information.
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Resident's perception of tourism - Karlštejn
Oberman, Radek ; Fialová, Dana (advisor) ; Krajňák, Tomáš (referee)
The Bachelor thesis aims to find out the opinions and attitudes of residents of the municipality of Karlštejn on tourism. In particular, the method of semi-structured conversations, as well as the mapping of the functional use of buildings, is used to achieve this goal. The work in the introduction presents tourism, related literature and selected terms associated with it, possible ways to access it and the impacts it can have on a particular destination. The case study then focuses on tourism in Karlštejn, especially its perception by residents, who play an important role in tourism. In conclusion, the research results are summarised and compared with the situation in similar destinations. Keywords tourism, tourism perceptions, semi-structured talks, Karlštejn
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Zionist without Zeal: Imagination and Performance of Transnational Belonging
Pokorná, Anna ; Ezzeddine, Petra (advisor) ; Halbich, Marek (referee) ; Szaló, Csaba (referee)
This dissertation based on a fieldwork conducted among Czech Jewish youth during a ten-days educational touristic program Taglit-Birthright explores production of transnational space of mutual belonging. The transnational belonging to Jewish collective is produced through particular physical space of Israel through practice of tourism in collective constructed by the programme as a collective of common origin based on "blood ties". I examine participants' tourist bodily experience, performances, emotions and attitudes as a site of production and reproduction of transnational space using a concept of embodiment as ways in which the individual grasps the world around him/her and makes sense of it in ways that engage both body and mind. Transnational space created throughout the programme becomes socially constructed emotional category of "ahavat Israel", "love for Israel" that might conceal its political implications. Keywords: Transnationalism, diaspora, tourism, embodiment, Jewish youth, Taglit-Birthright, Czech Republic, Israel
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