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DEVELOPMENT OF SPA AND WELLNESS SERVICES IN A CHOSEN HOTEL
MARHOUNOVÁ, Iveta
This work deals with the development of spas and wellness services in the chosen company called Wellness hotel Diamant. This company is one of the key ones, because it makes South Bohemia more attractive. This work proposes complementary services which can lead to improvement of the present ones and to filling up the current market needs. The aim of this work is to analyse economic conditions of the specific hotel, which is its situation on the economy market and what its competitiveness is like. I also chart the situation and ambience of the hotel on the basis of chosen analyses. Requirements from customers, hotel guests and regular clients are processed here. In this work historic, logical and comparative methods are used together with statistic data from Wellness hotel Diamant. Furthermore, the work characterizes modern trends of hotel management and wellness.
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Offer of sport services in health resorts of Czech Republic
Pail, Čestmír ; Voráček, Josef (advisor) ; Čermák, Jiří (referee)
OFFER OF SPORT SERVICES IN HEALTH RESORTS OF CZECH REPUBLIC This work is describing spas and spa services in the Czech Republic. It is describing emergence of spa industry in our country as same as in the rest of the world. It is explaining the process of spa healthcare, which services are, and which are not included in donated care in the Czech Republic. It is mainly focusing on sports services and the offer of sports in spa resorts Poděbrady and Mariánské Lázně. Using SWOT Analysis, it is trying to find strengths, weaknesses, opportunities and threats in relation to these resorts. This work is trying to find importance of sport and the proportion of sport services in compare to all spa services. It is also trying to point on possibilities of development of sport services in spa resorts Poděbrady and Mariánské Lázně. Finally it is recommending that the offer of sport activities in spa resorts Poděbrady and Mariánské Lázně should expand to reach higher level of quality of Czech spa industry at all. Keywords: Balneology, services, wellness, sport
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Analysis of the Communication Activities of Lecebne lazne Jachymov
Hessová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Analysis of the Communication Activities of the Spa Jáchymov Markéta Hessová Abstract The theme of this thesis is the Analysis of the communication activities of the Spa Jáchymov. The author of the work chose to evaluate the communication activities of the company within the time range between 2008 and 2010, which saw some fundamental changes in the company's communication strategy. These are described in detail later in the paper. The aim of the work is to assess how marketing communication has developed with respect to building company's image and if the selected communication tactics are effective. In order to assess the current situation of the Spa Jáchymov, author chose SWOT analysis that takes into account both internal and external business environment, i.e. the city Jáchymov, Karlovy Vary region and current trends in the spa tourism industry. There were also two questionnaire surveys carried out to provide arguments for the assessment conclusions and to support the hypothesis, which assumes that the Spa Jáchymov does not use their potential sufficiently, since it is a unique radon spa in the Czech Republic and the first radon spa in the world. The main finding of this work is the fact that the company lacks comprehensive communication campaigns that would help to effectively shape the image of the...
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Specifics of Marketing Communication in the West Bohemian Spa Triangle in 2010
Klímová, Kateřina ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Bachelors thesis "Specifics of marketing communication of the West Bohemian Spa Triangle in 2010" deals with mapping communication activities of each town which is part of the West Bohemian Spa Triangle (Carlsbad, Marienbad, Franzenbad) to determine if in case of listing these three towns together on the list of the UNESCO World Heritage their communication could stay the same or not. This thesis is a comparative study which is divided into a theoretical part and practical part. Theoretical introduction deals with spa, specific features and descriptions of the given three spa towns. The theoretical part also contains theory of marketing and marketing communication. The practical part compares and describes communication activities of each town in 2010 and also compares opinions of three representatives of the towns who took part in a qualitative survey for purposes of this thesis. This works objective is to compare and assess existing communication of the towns and together with the results of the survey to create a vision of communication of the West Bohemian Spa Triangle as if it becomes an official tourist destination.
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Possible applications of Asian medicinal methods on the spa tourism and wellness market in the Czech Republic.
Jedličková, Lenka ; Valentová, Jana (advisor) ; Machová, Božena (referee)
This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.
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Wellness Tourism and its Potential in Eastern Bohemia
Vágnerová, Petra ; Navrátilová, Miroslava (advisor) ; Vostrovská, Hana (referee)
The main scope of this thesis, which is titled Wellness Tourism and its Potential in Eastern Bohemia is based on analysis of current offer of business entities in this region, create the own proposal of wellness packages.
In the theoretical part are mentioned some definitions of tourism, its types, forms and the assumptions. In the second part is described the concept of wellness, its typology and also are mentioned the institutions providing wellness and spa services.
The analytical part is shortly devoted the characteristic of the region Eastern Bohemia and the analysis of the business entities providing the wellness and spa services in this region. At the conclusion of the work are created own wellness packages and is evaluated the potential of the Eastern Bohemia for the sector of wellness and spa.
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Statistical analysis of the development of spa business in the Czech Republic with attention to Ústecký Region
Nápravníková, Šárka ; Prášilová, Marie (advisor) ; Anna, Anna (referee)
The thesis deals with statistical analysis of the spas in the Czech Republic focusing on Usti Region and the company Spa Teplice Inc. The theoretical part covers general characteristics, terminology, legislation, spa treatments, and also important information and points of interest about Usti Region, together with the characteristics of the most important spas of the region. The practical part of the thesis focuses on the analysis of selected indicators and by using time series are monitored trends and changes in the number of overnight stays of residents and non-residents, bed capacity and the average number of days spent by guests in spa accommodation establishments. For selected indicators is made point and interval prediction of the next two seasons based on the graphic display, the index of correlation. Based on the analyzes were formulated suggestions and recommendations to increase traffic to the spa facilities. The underlying data was taken from the Czech Statistical Office, Institute of Health Information and Statistics of the Czech Republic and from internal data of the company Spa Teplice Inc.
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Analysis of tourism in selected region
Bradnová, Barbora ; Hošková, Pavla (advisor) ; Procházková, Radka (referee)
This bachelor thesis is focused on analysis of tourism in West Bohemia spa region. The first part of the thesis is dealing with theoretical resources and general information of tourism. Then, it contains research in detail of West Bohemia spa resort which is found on the westernmost part of Czech Republic. It describes tourist areas of the region and spas which are very favourite among tourist here.
The second part of thesis includes statistical data of spas as well as an opening questionnaire that examines generally the exploitation of spa care in West Bohemia spa region. Respondents were chosen by accident for it.
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Spas and its role in tourism of the Czech Republic
Dvořáková, Adriana ; Grosz, Jan (advisor) ; Dlubalová, Zuzana (referee)
The bachelor work is focused on the spas and its role in tourism of the Czech Republic. It describes current status of spas in the Czech Republic and analyse detailed description in the selected region. The work is divided into two main parts-theoretical and practical.
Theoretical part is created through literature search. First defines Czech tourism in general, i. e. typology, forms and associations, which are promoting and presenting tourism in worldwide. The next part is dedicated concretely spa tourism, where is described history of the spa of the Czech Republic and offered services to clients within this area. Further natural healing, which is used in our territory for therapy and also issue of reducing the costs of health insurance companies of branch spas and the associated lower attendance and employment.
Practical part is based primarily on a questionnaire survey consisting answers of 90 patients, who underwent treatment in Carlsbad.
Finally is assessed the current state of spa treatments and possible proposals which could improve the situation.
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Spa and wellness services in products of Tourism on example of Karlovy Vary
KOJNOK, Ján
The main objective of bachelor thesis was evaluation of quality of spa and wellness services in spa city Karlovy Vary. The practical part of thesis focuses on evaluation of data acquired by field survey which were shown in graphs. Practical point of view of business companies is represented by guided interview with manager of tour operator Čedok and sales and marketing deputy of Alžbětiny lázně. Bachelor thesis also contains new package for clients in retirement age.
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