Original title: Analýza komunikačních aktivit Léčebných lázní Jáchymov
Translated title: Analysis of the Communication Activities of Lecebne lazne Jachymov
Authors: Hessová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Abstract: [cze] [eng]

Keywords: balneology; communication mix; destination; image; marketing communication; Spa Jáchymov; SWOT analysis; Tourism; Cestovní ruch; destinace; image; komunikační mix; lázeňství; Léčebné lázně Jáchymov; marketingová komunikace; SWOT analýza

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/38345

Permalink: http://www.nusl.cz/ntk/nusl-302600


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-05-09, last modified 2022-03-04


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