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Services marketing
Pfefferová, Tereza ; Vokáčová, Lucie (advisor) ; Pánek, Pavel (referee)
The aim of Marketing services thesis is to create an optimal marketing management for english teacher´s start-up business. Theoretical part is focused on marketing mix and its enlargement in area of services, also known as 7P mix. Then, thesis describes environments of business, internal as well as external, and its influencing the business subject. There are mentioned some of the main specifics of B2B market at the end of theoretical part. To create thesis there were used methods like literature review, description, comparison, deduction, interviews, analysis of secondary datas and primary datas and surveys. In practical part of thesis there is enviroments of business analysis. Marketing management was designed based on findings from analysis and theoretical part in order to reach maximum of customers among enterprises. Among concrete proposal of management there are offering options of Skype lesson instead of classic hours. Autor should also buy a car to be more flexible, constantly learn new pedagogical and lingual knowledge, reach C1 english certificate, set price level between 450 and 550 crown per lesson, reach new potencial customers during personal meetings according to B2B market rules, let the customers have a free first hour and have some good references from the other students on her precisely made websites.
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Development of Communication Mix of Company
Křivánková, Petra ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This thesis explores the development of the communication mix in the company operating in the B2B market. The theoretical part explains important concepts related to this topic, mainly in the terms of communication mix in the B2B market. The second part of the thesis is dedicated to analysis, where is described information of the researched company, its current state, and individual analyses of each features of the communication mix. Based on the findings, there are proposed changes that lead to improvement of individual features of communication mix and thereby strengthening market position, increasing awareness and gaining more customers for the researched company.
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Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
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Use of Social Media in Marketing Communication of Broker Trust, Inc.
Nemetzová, Gabriela ; Pech,, Václav (referee) ; Chlebovský, Vít (advisor)
This thesis described the issue of using social media as a part of marketing communication for selected company. The main object was to analyse the current situation and propose tools that can be used in marketing communication for upcoming years. The analysis of the current situation included the analysis of internal and external environment, assessment of the current situation of the company and its competitiveness. Based on these data and interviews with company management has been proposed plan for improving the use of social media for the company.
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The marketing strategy of Christrio, s. r. o.
Nguyen Van, Ngoc ; Vávra, Oldřich (advisor) ; Mareš, Jan (referee)
The bachelor's thesis presented analyses marketing strategy in the field of nail cosmetics on B2B market of the company Christrio, s. r. o. The main objective of the thesis is analysis of the current marketing strategy with the focus on B2B market, and sub-objective purpose is to propose melioration of existing marketing activities. The theoretical part describes marketing environment, marketing strategy and their tactical marketing tools. In the practical part the profile of the company Christrio, s. r. o., the analysis of company's marketing environment, its marketing strategy and the marketing mix sub-components are introduced.
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Petrof CRM system
Bukačová, Marie-Anna ; Kubálková, Markéta (advisor) ; Koliš, Karel (referee)
This Bachelor thesis deals with customer service management of company Petrof. The theoretical part engages in matters connected with CRM followed by clarifying what a customer means to the company and also what values of a customer there may be. Chapters with respect of the B2B market close the theoretical part of the thesis. In the first section of the practical part, the company Petrof is introduced and its position on the market. This is followed by analysis of acquired findings and based on these a SWOT analysis of the company. To conclude this matter, the thesis focuses on improvement suggestion in the customer service management field.
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Marketing strategy for pollutant detector in the development
Šesták, Zbyněk ; Král, Petr (advisor) ; Lhotáková, Markéta (referee)
The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts with situation analysis which involves PEST analysis, Porter's five forces analysis and SWOT analysis. Based on analyzed information and responses given in online questionnaire the perspective markets are identified, positioning set up, and product, price, distribution and communication policy specified.
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Marketingová doporučení pro hotel Cestovní kanceláře - SPORT s.r.o. s důrazem na produktovou a propagační politiku
Dřímal, Petr
The aim of the thesis is the proposal mainly product and promotional marketing recommendations for hotel Travel Agents -- SPORT s.r.o. Marketing goal CK -- SPORT is the increase in hotel occupancy by 10 %. The issue was supported by academic sources in the field of marketing, tourism marketing, information tech-nology, and marketing of industrial markets. Situational analysis was base on pub-licly available sources and internal sources CK -- SPORT. Analysis of the external environment was enriched by the results of a survey of the selected segment, the research took place in April 2014. The results show a good potential in focusing on interest on associations, unions and groups as an additional segment. The thesis provides recommendations in marketing planning for this segment, including an estimate of the costs incurred in the application of the proposed recommendations and the implementation and monitoring.
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