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Evaluation of the travel agency's financial performance using benchmarking approach
Pandulová, Petra ; Pavláková Dočekalová, Marie (referee) ; Kocmanová, Alena (advisor)
The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.
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Analysis of the Selected Company by the Selective Methods
Ondrušková, Lucia ; Tomášková, Lucia (referee) ; Hanušová, Helena (advisor)
Predkladaná diplomová práca sa zaoberá kritickou analýzou súčasnej situácie firmy Gorenje Slovakia, ktorá na slovenskom trhu predáva domáce spotrebiče. Analýza externého prostredia odhaľuje možné príležitosti a hrozby na trhu. Na druhej strane, analýza interného prostredia prisieva k určeniu si silných a slabých stránok, a taktiež finančného zdravia spoločnosti. Výsledky analýz sú zosumarizované v SWOT analýze. V poslednom rade sú navrhnuté odporúčania a návrhy pre zlepšenie súčasnej situácie spoločnosti.
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Business Plan - Dining Room u MARKŮ
Ďuránová, Lucie ; Malá, Marie (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor's thesis is the business plan to establish a dining room U Marků, which will be located in the city of Letohrad and it will provide lunches as required by customers. The business plan determines theoretical terms, analyzes the current situation of the market and macro and micro environment. Based on the analysis in the proposal section, the business plan will be set up including the evaluation of usability.
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Information System Assessment and Proposal
Moudrá, Libuše ; Hrubý, Antonín (referee) ; Klusák, Aleš (advisor)
The content of this bachelor thesis is the analysis and evaluation of the current state of the information system in the company Ing. Antonín Hrubý in order to reveal whether this information system needs to be changed, and in which way. It will also contain my recommendation about the adjustments and changes that should be implemented with regard to usage of the information system to help the company work in more efficient way and make its expanding possible.
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Entrepreneurial Intention of Business Development
Martensová, Silvie ; Popelka, Oldřich (referee) ; Žižlavský, Ondřej (advisor)
This Bachelor‘s thesis deals with an entrepreneurial intention of business development processing. The first part is focused on a theoretical introduction, basic terms, information and methods. The second part deals with a current situation of company, an analysis of the current situation and also with assessment of company’s financial health. The last part consists of project feasibility assessment and my own suggestions to improve company‘s financial position by using the new business plan.
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Business Plan
Urbánek, Michal ; Mezera, David (referee) ; Rosenberg, Jan (advisor)
Bachelor thesis deals with aspects of setting up a wholesale company which focuses on the import of two-wheeled electric vehicles from People’s Republic of China. Analysis of general environment, external environment and internal analysis were used as a source for the proposed solution. The proposal itself consists of financial evaluation and marketing core that can be further developed in marketing plan.
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Prospectus – Opening School of Selfdefence
Zelníček, František ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The purpose of my master‘s thesis is to open new school within EWTO in Vysočina region, concretely in Žďár nad Sázavou, and consequently spread the influence of EWTO in Czech republic. Part of my thesis is dedicated to determine the best investment option, analyse external environment, define conditions for foundation of a new school, propose convenient pricing policy and compile entrepreneurial plan in order to get mid-term bank loan.
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Proposal of Competitive Strategy of Company
Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor)
This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.
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