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Marketing Research
Nakano, Andrea ; Zadražil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Fajtová, Kamila ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor‘s thesis deals with an analysis of customer satisfaction of zero-waste shop NEBALENKA. The theoretical part is focused on explaining the basic concepts related with marketing research. In the practical part is realized analysis of the company and obtained information from questionnaire survey is evaluated in detail. Based on the results of this research are recommended appropriate measures and strategies leading to increase a customer satisfaction.
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Customer Satisfaction Analysis for AUTO DORDA Ltd. Company
Jirásková, Michaela ; Dlouhá, Štěpánka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.
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Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.
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Customer Satisfaction Analysis and Proposals for Its Improvement
Lodesová, Romana ; Smola, Daniel (referee) ; Schüller, David (advisor)
This master's thesis deals with an analysis of customer satisfaction at the Winery LAHOFER, a.s. The theoretical part is focused on the customer, methods of measuring customer satisfaction and the basic procedures and methods of analysis of the marketing environment of the company. In the practical part is first described and analyzed in the firm. Furthermore, on the basis of survey processed and analyzed the survey results and ser out proposals to increase the level of satisfaction of customers at the Winery LAHOFER, a.s.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Červenková, Jana ; Šupová, Ivana (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis focuses on the analysis of customer satisfaction for a travel agency KM Travel and recommendations for its improvement. The theoretical part deals with basic concepts, such as marketing research, customer, customer satisfaction and quality of service. In the practical part is an analysis of KM Travel and analyze the information obtained from questionnaires. Based on the evaluation are suggested measures and recommendations to increase customer satisfaction.
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Customer Satisfaction
Vajsarová, Markéta ; Šimberová, Iveta (referee) ; Schüller, David (advisor)
The diploma thesis deals with the analysis of customer satisfaction of the selected company. In the theoretical part, important concepts are explained, which are the basis of the subsequent analytical part. The analytical part contains a description of the current situation of the selected company, such as its external and internal marketing environment, which is followed by a questionnaire survey with an evaluation of the results. The last part of the final thesis deals with own proposals to increase customer satisfaction.
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Customer Satisfaction Analysis and Recommendations for its Improvement
Fajtová, Kamila ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor‘s thesis deals with an analysis of customer satisfaction of zero-waste shop NEBALENKA. The theoretical part is focused on explaining the basic concepts related with marketing research. In the practical part is realized analysis of the company and obtained information from questionnaire survey is evaluated in detail. Based on the results of this research are recommended appropriate measures and strategies leading to increase a customer satisfaction.
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