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Marketing plan of the Ryor company
Sovšáková, Radka ; Procházková, Markéta (advisor) ; Štěpánková, Eva (referee)
The goal of the Master's Thesis is to create one year marketing plan for the Ryor company. The theoretical part gives a base for the practical part, which starts with the discription of the company and the situation analysis, encluding Porter's five forces analysis, analysing the results of qualitative reasearch conducted in 2009 and own questionnaire research. Regarding the results the current aim of the company was reviewed, adjusted and new stratety was suggested. This strategy is step by step transformed to concrete partial strategies of marketing mix. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget. The plan is finished with suggestions of measuring and evaluating the effectiveness of all proposed activities.
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Stimulant drugs and their physiological effects
Nováková, Pavlína ; Novotný, Jiří (advisor) ; Hejnová, Lucie (referee)
The category of stimulant drugs is a heterogenous group of substances which benefit-to-harm ratio varies widely. This work attempts to use a systemic approach in order to characterize the underlying basis of the physiological effects of their selected representatives in brain. A brief pharmacological description of caffeine, nicotine, cocaine, amphetamine and methamphetamine is followed by an identification of main molecular targets of these drugs in the context of respective neurotransmitter systems. Major attention is given to both acute and chronic molecular mechnisms of action of the selected stimulant drugs up to the level of selected relevant neural circuits. In the next section stimulant drugs are presented as Trojan horses that attack the motivational system of the brain. Initially, a theoretical analysis of reward together with a neuroanatomical dissection of reward-related circuitry serves as a basis for the formulation of contemporary theories of drug addiction. Finally, an effort is made to synthesize common molecular events with specific aspects of reward in order to draw a picture of the neurobiological view of addiction.
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Analysis of Zapatista movement in Mexico
Karásková, Lucie
The aim of this Bachelor thesis is to evaluate success of Zapatista's movement. The first part is called Historical background and it is focused on brief description of Mexican history from Spanish Conquista. In this part I focus just on events which are somehow connected to Zapatista's movement and which are important for following evaluation. The second part of this thesis presents detailed description of movement's events, ideology, requirements, and goals. This part presents the main part of the whole thesis and also serves as basis for evaluation, which I done in three fields: armed actions, non-military actions, and Peace talks and talks with government in general. For creation of thesis I used empirical-analytical method.
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Taxation of income resulting from employment and emoluments
Kymlová, Petra ; Karfíková, Marie (advisor) ; Novotný, Petr (referee)
This text deals with taxation of incomes of subordinate aktivity. This text is divided into seven chapters. In the Introduction is described aims and method of achievement. The aims is attention to breaking of duty some emplyers, result of their action and possibilities of remedy. The first chapter focuses on explain the term of income tax, position in systém of taxes in the Czech Republic. This chapter compares income tax with another payments to public budget and records historic development income tax in our area. The second chapter desribes the main and the secondary signs of income tax. The main signs are subject, object, ground, rate and due of tax. The secondary signs are liberation of tax, tax-free parts of tax and abatement of tax. The third chapter describes rights and duties tax-payers in the cases applying abatements of tax, applying tax-free parts of tax and presentation of tax return. The fourth chapter given information on duties of eployers. This duties refer to advance payments and their annual clearing and another duties along § 38j Tax Law. The fifth chapter practic demostrates problems with the breaking of duties emplyers. They are described the results of breaking of duties employers. In the next paragraph concentrates on duties of trustee in bankruptcy. The Conclusion...
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Social Aspects in the Work of Petr Chelčický and His Legacy for the Present
CINÁDROVÁ, Markéta
Petr Chelčický is one of the reformers from the first half of the 15th century. Little is known about him as a person. Of his 50 extant works, the most famous of which are O boji duchovním (About a Spiritual Fight), Replika proti Rokycanovi (A Repartee to Rokycana), Postila (Sermones) and Síť víry (A Net of Faith). The main topics of his treatises are a critique of the Catholic Church, an appeal against violence as a mode of action, and embracing non-violence. He often deals with dogmatic issues, i. e. Eucharist, purgatory, sacraments, the presence of an Anti-Christ, etc. Chelčický places an emphasis on the equality of all people, and therefore rejects the medieval model of society based on three classes of people. He felt that a society must be founded on love of one's neighbors and obedience to God through the examples set down by the apostles and the apostolic Church. Denying violence, he sets himself apart the Hussites. Chelčický's ideas of non-violence, human equality, truth, conscience, and suffering are still relevant in today's modern society.
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How people buy on Internet
Procházková, Pavla ; Jeřábek, Hynek (advisor) ; Tuček, Milan (referee)
CHARLES UNIVERSITY IN PRAGUE FACULTY OF SOCIAL SCIENCES Institute of Sociological Studies Pavla Procházková How people buy on internet Abstract of the Diploma Thesis This thesis describes the basic principles of human behavior in shopping on the Internet. The aim was to tell whether shopping on the Internet is rational. The work deals with theories of rationality and bounded rationality theories from the perspective of sociological, economic and psychological approaches. All theories agree that the man is rational, selects the most efficient option of possible behavior. Whether the benefits gained are economic, social or psychological. From this broad perspective, it is clear that people in most cases their actions are rational, because even the deepest emotions have some rational basis, however, that over the centuries They lost its effectiveness. Perhaps it may be irrational today due to too rapid growth of technology, information overload (information is becoming more and more widely available, but their understanding is worse, a man must decide which of them to follow). Internet for shopping feature brings greater rationality in their instruments. It also restricts such perceptions, which reduces the rationality of choice. The conclusion is that people act rationally on the Internet, buying in order to...
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In vitro Mechanism of Action of Selected Quinazoline Derivates on the Respiratory System
Šipulová, Zuzana ; Pourová, Jana (advisor) ; Hrdina, Radomír (referee)
Charles University in Prague Faculty of Pharmacy in Hradec Králové Department of Pharmacology and Toxicology Candidate: Mgr. Zuzana Šipulová Consultant: PharmDr. Jana Pourová, Ph.D. Title of Thesis: In vitro mechanism of action of selected quinazoline derivates on the respiratory system Theoretical part of the thesis summarizes basic facts about asthma bronchiale, its therapeutic options, and bronchodilating effect of quinazoline-containing agents. In experimental work, bronchodilating effect of selected synthetic derivatives of quinazoline (VN 014, VN 015) as well as their mechanism of action have been studied. We focused on a beta agonist effect, and used salbutamol (beta agonist) as a standard drug. The classical method of isolated quinea pig trachea in vitro was employed. We have found that both tested substances show a bronchodilating effect. The mechanism of action of VN 014 is probably not beta agonistic. Derivative VN 015 did not react as a competitive beta agonist, exact mechanism is not possible to determine based on the results obtained.
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Iceland and the European Union in the context of economic crisis
Sýkora, Martin ; Hnát, Pavel (advisor) ; Popovová, Marie (referee)
In this bachelor thesis is discused current relationship between Iceland and the European Union, which is at the moment affected by the economic crisis. The main objective of my thesis is to outline causes, process and impact of economic crisis to the economic and political situation of Iceland and analyze how the current crisis has affected the attitudes and the possibilities of Iceland to join the European Union and the eurozone. Emphasis is also placed on the assessment of feasibility, preparedness, convenience and the potential consequences of such action from the perspective of the pros and cons
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The current situation of Selective physical education
Procházka, Jiří ; Přívětivý, Lubomír (referee) ; Konrád, Antonín (advisor)
Author's first name and last name: Jifi Prochazka Title of master thesis: The current situation of Selective physical education Department: Department of Military Physical Training Supervisor: Mgr. Antonin Konrad Presentation year: 2009 Abstract: Target of the thesis: The target of my thesis is the analysis of the current situation of the Selective physical education in the Army of Czech republic. The objectives are find out most used spheres of a situation of material ensure for securing of those actions. Methods: To obtain those dates were used substandard questionnaire with open and close question. The questionnaire was made to get the indigent dates about the situation of Selective physical education in the Army of Czech republic. To evaluate preventive rehabilitations with physical program was used analysis and synthesis to gain information from the evaluation of preventive rehabilitation. Results: The results of detections from events of Selective physical education to determinate individually military bases and devices to fancy individual sports in the current time. Key words: The system of military physical education, Selective physical education, availability,physical and psychical preparedness of the soldier.
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The marketing study of company Aquasvět Chomutov
Kučerová, Adéla ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The diploma thesis brings the marketing study of company Aquasvět Chomutov. The own thesis is about the theory that gave a basic data for used methods and processes. Includes basic terms of marketing used in thesis. In practical part there is an introduction of the subject of thesis Aquasvět Chomutov. There are analyses made for main analysis SWOT, for its use. These are financial analysis and the competition analysis and the analysis of surroundings. Thanks to given data from used analysis it was possible to make SWOT analysis that showed weak and strong points of the company. There was also the marketing research made to show the meaning of customers and the way how they look at the company. At the end of the thesis there are suggested actions for improving the customer meaning and the attendance of the studied subject and the conclusion of given data.
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