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The Application of Marketing Management in a Chosen Company
Kubíčková, Magda ; Ezrová, Hana (advisor) ; Karásková, Hana (referee)
The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.
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Economic analysis of selected towns and villages
Šubrová, Pavlína ; Homolka, Jaroslav (advisor) ; Věra, Věra (referee)
The thesis discusses the problems of the budget management of the town Lazne Belohrad and the township Mlazovice. These are two differently populated municipalities located in Hradec Králové region with many features in common. The thesis monitors the period from 2007 until 2014.
Literary research of the thesis is focused on local public administration and briefly outlines the structure of public administration in the Czech Republic, local government budget and including its structure and generic classification.
The practical part first characterizes the town of Lazne Belohrad and township Mlazovice, including the history, demographics and overall social and economic characteristics. There is a thorough analysis of the revenues and expenditure, including specifically selected indicators related to the economy of the town and township. For the sake of completeness, it is enclosed the results of elaborated anonymous survey which concerns public awareness regarding the finances and economy of the city and township. Based on the conducted analyses, there are proposed options for improving the economic situation of the town of Lazne Belohrad and township Mlazovice.
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Business plan - DeliFresh s.r.o.
Jaroš, Petr ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main subject of the Bachelor's paper is elaboration and evaluation of business plan for real project. First part is theoretical description of business plan structure and necessary indicators for evaluation. The second part is practical and is aimed at elaboration an evaluation of the project.
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To begin again it is my destiny
Hroudová, Anna ; Šmídová, Olga (advisor) ; Kandert, Josef (referee)
RESUME My intention was to foreshadow the construct of the re-émigré's self perception/self depiction as a way of setting up a framework within which each individual operates. Based on analysis of interviews with individual re-émigrés, I attempted to establish individual identifying categories which gave rise to such a framework. The central interest of the study was the analysis the act of the re-emigration, the return home, the return to motherland. Nevertheless, the act of return exists as a direct consequence of many earlier life (changing) (dominant) events, including the emigration itself. I considered it essential to make such events an integral part of my investigation (study). In this context, I have considered it essential to interrogate the act of 'homecoming'with the initial act of emigration, of going to exile, of the 'escape'. The testimonies of individual respondents indicated most clearly the key/central role played by the family and its influence, not just on the émigré him/herself, but in the wider context of family background,(cultural)roots, familial orientations, customs and conventions. The family was the one constant category which runs through the entire life cycle, forming the foundation of the individual's social situations and essentially underpins their context. The further...
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The Implementation of a School Education Programme in a Primary School with a view to Education in the Field of Mathematics and its Application
Žišková, Hana ; Kubínová, Marie (advisor) ; Sýkora, Václav (referee)
The main part of this thesis is disquisition dealing with the implementing of the Frame education programme for elementary school especially in the field of education considering Mathematics and its application in the Orlickoustecko region. The thesis is focused mainly onto the teachers and their problems with school education programme elaboration. Inevitable parts of disquisition are also analysis of the region and particular schools in term of uprise conditions of such an education programme, questionnaire disquisition and its interpretation, subsequent interviews with teachers and last but not least the case study of school education programmes for lower classes of multi-annual grammar schools chiefly in the field of education considering Mathematics and its application. The first part brings in starting points, which implicate the elaboration and subsequent interpretation of the disquisition. It is mainly about historical connections and about status quo and modern trends analyses in the field of education considering Mathematics. It also draws near the project and constructive teaching in Mathematics. One of the pillar starting points is also background and literature research (including Frame education programme for elementary school) focused onto the education considering v Mathematics and its...
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Current situation of czech publishing in alternative and underground music
Kovalová, Terezie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This thesis engages the question of whether it is even possible to popularize or proclaim alternative or underground project. For the analysis, I chose five publishers, Minority records , Starcastic , Polí5 , Citysurfer and Quazidelict . Originally I wanted to work also include publishing a happening agency AM180 together with their festival Creepy Teepee, but despite my repeated attempts I failed to contact its founders. After some research, I estabilished, that this community does not want to be externally presented and resists any publicity in the mainstream media.
Thesis is elaborated in an unconventional way, due to the absolute lack of information about all of these publishing companies, both in printed and online media, I decided to use form of a personal interview. Therefore I would also like to apologize for slang expression used by persons involved in these interviews. It illustrates the world which is discussed. In order to confront ideas, for all the interviews I used the very similar set of questions, that were altered depending on the specialization of the publisher.
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The Concept of Science According to Paul Karl Feyerabend
Brouček, Luděk ; Hogenová, Anna (referee) ; Hajnal, László (advisor)
The approach to science to Paul KarI Feyerabend follows this approximate model: The pragmatic goal is to find the solution of a problem. Based on a concrete situation, we elaborate on a random hypothesis which can solve. the problem, and because of that, we expand our knowledge. The approach to the choice of hypotheses or theories cannot be restricted by the scientific point of view, nor by scientific method or scientific demarcation. We are left to elaborate, and let alternative hypotheses compete with each other. Feyerabend provided evidence that this is free approach to the extetion of knowledge more effectively defends against rigid exclusivity, and indoctrination of ideology. Reality is more uncomprehensively rich and methodology binds. In this work a view of the world in which we are now living is presented. It is an approach to the world derived from history. It is about Relativism. This view is presented by the life work of the Austrian professor of philosophy Paul KarI Feyerabend.
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The Financial Analysis of a Company
Malík, Miroslav ; Rauš, Jiří (advisor)
This bachelor thesis contains a theoretical interpretation of a financial analysis, financial statements, users of financial analysis, indicators, basic processes of an elaboration of a financial analysis. The other part of bachelor thesis, a practical part, uses this theoretical knowledge to design an external financial analysis of a company. The company Iveco Czech Republic, a. s. became an analysed company. This bachelor thesis even contains concrete proposals and recommendations for improving or stabilization of a financial situation of the company.
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Sewage System and Water Supply Pipeline Connection of Krasny Les Town
Kačmárová, Pavla ; Hadrabová, Alena (advisor) ; Dvořák, Antonín (referee)
Cílem této bakalářské práce je zmapování situace malé obce Krásný Les, která se rozhodla zrealizovat svůj záměr ,,Dostavba kanalizační sítě, včetně ČOV?, avšak nemá dostatek finančních prostředků. Také se musí potýkat s absolutní nevzdělaností místních v problému ochrany životního prostředí a vypočítavostí stavebních firem. V první fázi konkretizuji postavení obce, jaké problémy zde jsou, na což navazuji analytickou části, která začíná SWOT analýzou, pokračuje studií zaměřenou na možnosti získání peněz a končí konkrétním kalkulačním výpočtem pro obecní projekt.
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The year 1989 as a turning point and drugs in society as perceived by an individual
Šťastný, Josef ; Mücke, Pavel (advisor) ; Nožina, Miroslav (referee)
English Summary Graduation thesis: The milestone year 1989 and drugs in the society in the view of an individual. This title covers the elaboration of the drug issue through 1989 in the Czech expert literature, dealing with the period since the advent of socialism up to the present days. The view of an individual, which is very important and crucial for the thesis, attends to the region of Prague, within the set objectives of the research. The work is divided into two main parts: The theoretical part which aims to produce an insight into the general happening first in Czechoslovakia and subsequently in the Czech Republic, using the Czech expert literature dealing with the history of drug problems. Practical part consists of an empirical research that focuses on demonstrating the development direction before 1989 up to these days within the region of Prague in three categories which are closely related, using structured interviews.
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