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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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Influence of insulation of a guest house on expenses related to the operation of the property
Mach, Stanislav ; Čech, Josef (referee) ; Nykodýmová, Veronika (advisor)
The thesis solves the construction of the pension and deals with the assessment of the impact of the thermal insulation on expenses related to the operation of the property. The pension is situated on the street Valtická in Mikulov. The building has one floor and is founded on strip foundations. Roofing of the house is solved with irregular gable roof. In the first part of the thesis is a theoretical introduction mentions the possibility of building insulation and insulation methods. In the practical part of the thesis is an assessment of the heat transfer coefficient of the pension and costs associated with heating. There is also a proposal for modifications of the envelope construction with assessment of the heat factor and there are also proposed modifications to reduce the costs of operating the property.
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Formation of Global Civil Society: Reaction to Problems of Globalization
Novotná, Naďa ; Sýkora, Luděk (advisor) ; Festa, David (referee)
This Master's thesis focuses on the possibilities of a global civil society to reduce the negative consequences of economic globalization. In the opening general part, special attention is given to problems caused by corporate strategies in production in developing countries. The current official mechanisms of corporate accountability are also discussed and considered as insufficient. Some new tendencies to promote the corporate social and environmental responsibility have emerged in recent decades. The agencies of a global civil society have been playing a very important role in these processes. The formation of a global civil society, its ambitions and risks are also studied in the general part of the thesis. The global civil society roles and possibilities of influencing the globalization processes are discussed also from the perspective of relevant theoretical concepts in the theoretical part. The empirical part of the thesis is based on a qualitative analysis of the campaign Business and Human Rights carried out by Czech global civil society organizations. The objective of this campaign is to prevent the corporations from human rights violation. Within the empirical research, the different spatial relations among the global civil society participants are studied, along with the evaluation of the...
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Communication of the Mlada Boleslav City in Years 2009-10
Masarčíková, Jana ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The focus of this literary work is to analyze the communication activities of the corporate town of Mlada Boleslav in 2009 through 2010. The analysis will focus on the town and its affiliation with its surroundings, specifically the impact the town has on local tourism. The aim is to discover whether the town used a compact marketing strategy and its effectiveness. Furthermore, this work also attempts to clarify the issues involving the co-operation between the town and Skoda Auto a.s. The company has a strong impact on the life of local residence as well as on local tourism. As a result of my analysis, references to currently promotion materials, and the utilization of individual communication channels I will point out possible problematic areas. I will also provide possible improvements that can be made in order to establish a more effective future communication strategy of Mlada Boleslav as a positive tourism destination and a friendly neighborhood.
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Estimating the impact of the 2012 liquor prohibition on crime
Krejsa, Jiří ; Dušek, Libor (advisor) ; van Koten, Silvester (referee)
This thesis focuses on capturing causal link between alcohol consumption and one of its externalities, crime. The quasi-natural experiment of the Czech temporary ban on hard liquor following an outbreak of methanol poisonings in September 2012 provides a valuable setting for evaluation of the alcohol-crime relationship. Over the course of the prohibition, violent crime rates fell by approximately 10 %, just like the aggregate of aggravated assault, criminal threatening, vandalism and property damage. In addition, the biggest share of reduction in crime falls on weekend criminality. The number of offenders under the influence of alcohol dropped by approximately 18 % for traffic-related offences and by 28 % in non-traffic offenses. The possibility of the reduction in crime being caused by lower detection capabilities of the law enforcement was examined. The reduction in reported cases of e.g. driving under the influence might be to a large extend explained by lower detection, but it could have reduced only rates of victimless crimes. Finally, the property crime rate was not significantly affected by the intervention, except for burglaries into bars and restaurants.
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Potential of culture and creativity in the development of the City of Pilsen
Hacaperková, Anna ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
This diploma's thesis explores the phenomenon cultural and creative industries and their role in regional development. The document generally defines the most important research concepts in this area and identifies the economical importance of cultural and creative industries. Part of this document is also a presentation of the project European Capital of Culture and the definition of its economic benefits. The priority of this study is to map the cultural and creative industries in the Pilsen region and the city of Pilsen and evaluation of the effectiveness and impact of the project Pilsen 2015-European Capital of Culture for the development of the region. Based on the results of the analytical investigation is assessed potential of culture and creativity in the development of the Pilsen region and the city of Pilsen.
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Municipal Elections in 2010 and Electoral Campaigns. Usage of Political Marketing by TOP 09
Peisertová, Vendula ; Jüptner, Petr (advisor) ; Lebeda, Tomáš (referee)
The thesis focuses on the use of political marketing by the political party TOP 09 during the municipal elections in 2010. This chosen topic explores issues that have not been covered by the Czech political research yet. The thesis is mostly based on the theoretical concepts of Lees-Marshment and Bruce Newman. The research surmised that the political party TOP 09 had implemented political marketing techniques during the last municipal elections, and it might be considered, as described by Lees-Marshment model, as a market-oriented party. The thesis uses qualitative research methods. Its second part comprises of two case studies on the municipal campaigns of TOP 09 in the cities of Olomouc and Prague: the empirical evidence reviews campaign strategy, electoral programme, election polls, relations to the other candidate parties, media coverage, campaign organization, internal marketing and (last but not least) campaign financing. The thesis comes to conclusions that TOP 09 was using political marketing on municipal level, but still there are differences in the extent of its usage. While the Prague party organization behaved as a market-oriented one, the Olomouc regional organization might be described as a sales-oriented party.
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Comparative analysis of council's magazine Praha 1 and the Pražan magazine
Kohoutová, Lucie ; Kocourková, Lucie (referee) ; Křeček, Jan (advisor)
Bachelor thesis "Comparative analysis of council's magazine Praha 1 and the Pražan magazine" deals with two magazines distributed to citizens of Prague 1st city district - the magazine published by city council and the magazine published by Věci veřejné, political party in opposition. The aim of this thesis is to compare preferred topics and image of townhall leadership and political opposition provided by the magazines in question, by means of the content analysis method. In the first part the terminology, related papers, law context and main problematic features of the council magazines are introduced, followed by description of serials (for which working title "opposition serials" is used) that stand and write against city councils. The following practical part first describes all involved institutions, local actors and the analyzed magazines including their production background. Content analysis of issues published between april 2009 and april 2010 is central to this thesis as it brings answers to the research questions: 1. which topics are the most salient in the analyzed magazines; 2. how often and in which context is portrayed the townhall leadership; 3. how often and in which context is portrayed the townhall opposition; 4. to which extent the magazines cover the same topics and write about each...
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The Civic Elites at the Municipal Level in the Czech Republic (the Case of Municipal Elections in Ostrava in 2014)
Karasová, Leona ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The aim of this bachelor thesis is the analysis of municipal elections in Ostrava in 2014. The thesis consists of theoretical part and practical part. The theoretical part deals with the concepts of a community, a city and municipal elections. The second part presents the results of municipal elections in Ostrava during the years 1994-2010. The main goal of this thesis is to analyze the results of municipal elections in 2014 in comparison with the previous political development in Ostrava. The results of this analysis will be used to answer the research question, whether there was a change in traditional voters preferences.
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