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Presentation of Educational Institutions on Social Media
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this bachelor thesis is to connect popular and very dynamic world of social media with online presentations of universities. In the first chapter I introduce various social media and mention their advantages and opportunities. The second chapter deals with an exact use of specific types of media. It offers recommendations and principles for social media presentations of universities. The third final chapter shows results of the annual research on social media presentations of Czech universities. Part of the research is the comparison of social-media activities of the Faculty of Management University of Economics and other similar schools.
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The use of social media in marketing of art museums and galleries
Petrová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This thesis deals with the possibilities of using social media in marketing of art museums and galleries. Its aim is to present marketing in social media, in particular the functioning of Facebook Pages, to art museums and galleries. The theoretical part is devoted to social media, describes the most important ones and focuses on how to use them in marketing, with the emphasis on the social network Facebook. The practical part of the thesis is based on the statistics provided by Socialbakers, company that measures effectiveness of social media marketing, and presents an analysis of selected activities of both Czech and foreign art museums and galleries on Facebook.
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Opportunities for promotion of small and medium-sized companies on the Czech Internet in 2012
Kočí, Jakub ; Pavlíček, Antonín (advisor)
The main aim of this bachelor thesis is to bring readers information about current possibilities of promotion and sales of products and services for small and medium-sized companies on the Czech internet. Thesis aims to embrace (cover) theoretical look and practical examples to describe the current reality of marketing and promotion activities on the Czech internet. Further attempts to explain the context of current realities and help readers in orientation in the possibilities which are offered to organizations.
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Social Media Marketing of The Faculty of Informatics and Statistics VŠE Prague
Vitinger, Aleš ; Basl, Josef (advisor) ; Mazouch, Petr (referee)
The main goal of this thesis is to analyze possibilities of social media marketing and its use for the purposes of FIS VŠE. The analysis covers social networking sites and their evolution, including description of current major social networking sites. The marketing potential of social networking sites is analyzed in the second part of general analysis with special attention to specifics of Czech market and use of social networking sites in Czech republic. There was a competitive analysis done as a base for the formulation of social media marketing strategy of FIS VŠE. The competitive analysis compares other Czech technical universities and describes the position of FIS VŠE in comparison with those. Another analysis was made comparing foreign top technical universities to find and describe best practices in social media marketing that could be used in the strategy for FIS VŠE. Findings of both analyses were used in formulation of Social media marketing strategy of FIS VŠE which offers a framework for the work of social media team. The strategy is prepared in a brief form of 6 documents. The basic documents and processes are covered by an interactive tool prepared using Google Spreadsheet. This tool is ready to use by the social media team. Other parts of the strategy cover Rules, Metrics and Content tips. The strategy can be adopted as a whole or used to inspire and adopt only smaller parts.
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Commercial use of social networks in Hungary
Öszi, Karol ; Pavlíček, Antonín (advisor)
This bachelor's thesis deals with commercial use of social networks by the biggest companies in Hungary. In the first part, after a short introduction about the history and development of social media, choosen social networks are described in details, with focus on the offered possibilities for commercial use. The set of choosen networks reflects their diversity and also includes networks, that are used almost exclusively by people with Hungarian nationality. The second part is a quantitative and qualitative research about how the biggest Hungarian companies exploit the selected social networks. The result are then compared to result from a bachelor's thesis on the same topic, but with focus on the Czech commercial sector.
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Social Networks and Their Commercial Utilization
Juřenová, Jana ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The purpose of this master's theses is to analyze possibilities utilization of social network in business. The theses is focused on comparison of the most important contemporary social networks in the world and also on looking for thein commercial utilization. Before this, there is the analysis of the situation of internet and clearing of the term internet marketing. In theses, there is emphasis on separation of two main ways of advertising in social networks. First way is making the communities about the companies, products or brands and the second one is advertising by promotional systems of the networks. In the theses, there are a lot of results of many studies, that were performed by key agencies. Also there are many practical examples of business usage of social networks. The theses contains the possibilities of connecting the social networks and other marketing tools like advergaming, affiliate marketing and viral marketing. In the end of the theses, there are case studies, that analyse usage of social medias in four Czech companies from different business departments.
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Social media marketing
Havránek, Václav ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This master's thesis deals with marketing and building communities on social networks with an emphasis on Facebook. Its purpose is to present the possibilities utilization of social networks in marketing with a focus on building communities. The thesis analyze the possibilities of using social network Facebook for the specific case of an internet portal then formulate proposals and recommendations for work and then evaluate the implemented activities. At first, the author defines the social network, attends to their historical evolution, defines the types and describes the most widely known world and Czech services. Further, the master's thesis discusses a marketing potential of social networks and especially of Facebook, on which is the practical part applied. At that is described and evaluated the specific case of building a community of web site Marketing Journal.
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Internet Marketing Analysis of Citibank
Rytíř, Jan ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
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Internet in Marketing
Gabriel, Vladislav ; Jelínek, Jiří (advisor) ; Kincl, Tomáš (referee)
This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication strategies of the Faculty of Management at the University of Economics in Prague using the knowledge acquired from the theoretical part. The practical part specifies the target group, draws up a report and chooses the way of communication. Further on, we will consider the timing of every single activity and the overall budget.
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Hosel's marketing potentials
Ivánková, Alena ; Koudelka, Jan (advisor) ; Roller, Tomáš (referee)
Diploma thesis "Hosel's marketing potentials" concerns Hostel Marabou Prague and it's possibilities on the marketing field. The work is framed by the Marketing process and structured itno four parts - Situation Analysis, Defining of marketing strategy, Marketing mix decisions and Implementation. The main benefit of the work consist in analysis of the specific segment of tourist market (young independent travellers, so called backpackers) and creating of marketing cocept, that fully responds to character of the demand, trends on the market and firm's aims and finally takes advatage of promotion and distribution possibilities of the New media, Web 2.0 in particular.
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