|
|
Communication strategy of Prague Magistrate
Jašková, Kristýna ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This diploma thesis deals with communication of public administration. It is focused on communication ways of public administration. It presents them theoretically and practically. In the first part there are defined basic terms of communication. The author provides knowledge about communication tools and their usage in public administration. The importance of modern communication technologies is emphasized. Then the public administration and its aspects influencing its communication are presented. In the last part of this thesis the theoretical knowledge is applied to real practice and demonstrated on communication strategy of Prague' Magistrate.
|
|
|
The participation of citizens in the decision processes in connection with the construction of the Prague highway bypass
Kindlová, Martina ; Kadeřábková, Jaroslava (advisor) ; Jílek, Petr (referee)
The topic of this Ba thesis is the set of issues concerning the communication between public sector bodies and the public itself. The first section is focused on the theoretical framework of this subject, as it contains definitions of the basic terms used in civil service communication. The second part of the text deals with a specific construction problem; namely, the construction of the Prague highway bypass in the Praha-Suchdol quarter. Special attention is paid to the participation of citizens in the decision making process, when the issues have direct influence over their daily life and local development. My aim is to outline the way this problem is discoursed with the citizens of Suchdol and which means of influencing the bypass construction are available to them. My thesis is structured so that the theoretical framework from the first part may be applied in this particular case study concerning the Praha-Suchdol quarter.
|
|
|
Effect of increasing medialization of information
Soukup, Michal ; Rosický, Antonín (advisor) ; Švarcová, Eva (referee)
While you are holding this work in your hands you will find the material which tries to impartially get closer to the aspects appearing in addition to the development of the modern information technologies and so as to bring changes to the trends in thinking and diversification of the society. In this work you will meet terms as information, knowledge, communication, mass media, creation of subculture and phenomenon of cyberspace. At firt this work pays attention to the clearing up of information essence for the run of the society and it is also connected with the process of the communication. For making connection there is further description of the development of single medial epochs which were creating suitable place for the development of the human society going up to today's electronic times with the active information content and mass medial way of the communication. To sum up the whole work ends with the critical summary of the trends of today's society and outline their possible solution.The society still has great reserves in taking advantage of the potential of the modern technologies which we are supposed to support by the proper stimulation of the critical thinking its public.
|
|
|
Information and communication in the management of the music club
Stejskal, Michal ; Střížová, Vlasta (advisor) ; Švarcová, Eva (referee)
This work focuses on analysis of operation of the PopoCafePetl music club and on solution of existing problems of processes. Work is formally divided in two parts -- theoretical and practical. The first part introduces two very important managerial tools -- information and cummunication. Basic attitudes to the definition of the term information are discussed from the point of view of the disciplines examining it. A compendium of the communication forms, functions, and processes is enlisted with stress on the business communication. A structural proposal of information system fitted to the music club operation and management support was created in the empirical part of the study. Its realization and consequent implementation would simplify its run and service into a more efficient way. More economical management, more consistent promotion and the raise of its competitivnes should be their collateral product. To apply the conclusions of the analyses or information system itself would be convenient to any eterprise in this field of business.
|
|
|
Marketing Communication in the International Marketing
Šíšová, Lenka ; Boučková, Jana (advisor) ; Vašková, Dana (referee)
Abstrakt: Marketing communication is one of the most culture-oriented tool of the marketing mix. The companies can use different strategies in the international marketing communication. These strategies must be based on the all-over strategy of the company. The general strategy is divided into particular strategies for divisions and departments of the company (marketing department, sales, production etc.). We observe two main strategies in the international communication of the companies -- globalisation strategy which tries to normalize all marketing communication activities through different countries, whereas the adaptation strategy forces the companies to think locally and act locally. Global company Sara Lee operates at almost all the markets of the world and owns about 80 different brands of food, beverages, body-care and house-care products. In Czech Republic Sara Lee owns a leading brand in tea market -- the Pickwick brand. The Pickwick brand is an international brand because besides Czech Republic it operates also on the other 7 markets in Europe and also in the United States. The tea market in the Czech Republic is very important for Pickwick Brand, because it is one of the markets where Pickwick enjoys the biggest success. The specifics of this market are based not only on the consumer behaviour and preferences, but also on the activities of the competition and also activities of the various sales channels of which the most important are the international retail chains. International communication of the Pickwick brand is based on the marketing strategy approved centrally. The communication strategy, positioning of the brand and tactical steps are decided by the managers of different countries together. We can see either normalisation features or adaptation features in the communication strategy of the Pickwick brand. The examples are the activation of the novelties of the Pickwick brand in Czech Republic or Hungary. Both countries have chosen a different concept of 360° idea, which they worked out in different activations. The Pickwick brand develops in long-term, and nowadays her goal is to strenghten its well-being segment (green, white and herbal teas), because this segment is the most dynamic one. Besides this segment the Pickwick brand could also focus on other, smaller segments such as teas for children. A large number of the products in originally "adult" categories prove that this segment is very interesting and attractive, too. The Pickwick brand has done alrady the ads focused on children, and that's why the brand could follow easily the communication schemes.
|
|
| |
|
| |
|
|
Sourcing optimization in Thermo Fisher Scientific company
Spejchal, Luděk ; Toman, Prokop (advisor) ; Dudová, Lenka (referee)
The aim of this diploma thesis is a detailed view of a process and way of managing all the sourcing activities in the company Thermo Fischer Scientific. The focus (of my work) is a czech site of mentioned company situated in Mukařov, which, apart from production itself, is engaged also in sourcing for its own needs (where in most cases it has a decision power in its own hands) as well as for the whole company in the global measure (where it operates just as an intermediate searching for possible business partners, without any powers of decision). The main contribution of my work lies in the comparison of both of these variations and detailed investigation and description of all the activities that could help to optimize the global sourcing. I found out that entire optimizations are based on communication improvements among all the sourcing managers and technologists within the global corporation. On the basis of this fact I have projected models of documents the sourcing managers should work with, suppliers database and an information server. The result of my work is a process scheme which should contribute to the outsourced projects optimization.
|
|
|
Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
|
|
|
Phenomenon non-compliance in adult patients of cardiology ward.
Červenková, Kristýna ; Lešetický, Ondřej (advisor) ; Jelínek, Pavel (referee)
The aim of the bachelor work is to analyze the rate of occurrence of the non-compliance phenomenon in adult patients treated at the cardiology ward at the Hospital České Budějovice a.s. The information for processing the work I have obtained through an anonymous questionnaire to patients. In the theoretical part, there is explanation of the non compliance phenomenon, hypertension and the importance of communication. In the practical part, there is evaluation of the obtained information and verification of the set hypotheses. At the end, there is my own conclusion of the achieved results.
|
guest ::
